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All Journal Kinesik Jurnal Ilmu Sosial dan Humaniora Komunikator Jurnal Komunikasi Profesional Jurnal Manajemen Komunikasi
Gemilang Bayu Ragil Saputra
Department Of Communication Studies, Tadulako University, Indonesia
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Local Online Courier and Ride-Hailing Service Social Media Marketing Lampe, Ilyas; Alatas, Raisa; Orynka, Nifi; Saputra, Gemilang Bayu Ragil
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131051

Abstract

Topokeni was a local online courier and ride-hailing service in Palu. In this study, we tried to understand the social media marketing strategies used by Topokeni, as we assumed that Topokeni had specific strategies to compete with national and international scale ride-hailing services such as Grab and Gojek. Thus, this study was focused and aimed to understand and describe the Instagram marketing strategies of Topokeni based on four aspects of social media marketing in a qualitative-case study approach. Data were collected through in-depth interviews, observations, and document study on social media and other relevant archives. The results showed that social media became an alternative to survive and increase tenants and consumers. In the context aspect, Topokeni admins used nicknames such as kakak (bro/sis) to their customers to reach broader targets. In the communication aspect, Topokeni used graphic elements in photos, videos, infographics, and testimonials posts. In the collaboration aspect, Topokeni merged the tenant’s market with Topokeni’s customers. In the connectivity aspect, Topokeni synergized the contents, themes, and brand positioning using #kurirpalu and #deliverypalu, also @(mention) feature on partner tenant accounts and personal customers as a form of appreciation and responsibility.
Adult humour in advertisement: a semiotic study of don’t aviation and mint video Saputra, Gemilang Bayu Ragil; Santoso, Edi
Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1906.291 KB) | DOI: 10.25139/jkp.v5i5.3913

Abstract

Humour was and is commonly used as a creative means in advertisements. Adult humour specifically commonly used in mature focused products advertisements or in a restrictive timeslot. Don’t Aviation and Mint itself was an advertisement for both an alcohol beverages and mobile phone services with plenty of sexual innuendos that uploaded in Ryan Reynolds’ Youtube channel in which could be accessed even in restricted mode of Youtube. Thus, this study aims to (1) analyse the Don’t Aviation and Mint video for semiotic patterns and (2) elaborate how humour is used in the aforementioned video. It was carried out using a descriptive qualitative approach with semiotic analysis based on the Saussure model of sign. The narrative analysis of the signs unravels the use of humour as an explanatory tool, creative ways in structuring the advertisement and inciting audiences’ attraction. This study also shows that Don’t Aviation and Mint used adult humour in various ways in both monologue and visual aspects. The adult humour itself was presented with varying degree of clarity through farce, slangs, a swear word and emojis.
Local Online Courier and Ride-Hailing Service Social Media Marketing Ilyas Lampe; Raisa Alatas; Nifi Orynka; Gemilang Bayu Ragil Saputra
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131051

Abstract

Topokeni was a local online courier and ride-hailing service in Palu. In this study, we tried to understand the social media marketing strategies used by Topokeni, as we assumed that Topokeni had specific strategies to compete with national and international scale ride-hailing services such as Grab and Gojek. Thus, this study was focused and aimed to understand and describe the Instagram marketing strategies of Topokeni based on four aspects of social media marketing in a qualitative-case study approach. Data were collected through in-depth interviews, observations, and document study on social media and other relevant archives. The results showed that social media became an alternative to survive and increase tenants and consumers. In the context aspect, Topokeni admins used nicknames such as kakak (bro/sis) to their customers to reach broader targets. In the communication aspect, Topokeni used graphic elements in photos, videos, infographics, and testimonials posts. In the collaboration aspect, Topokeni merged the tenant’s market with Topokeni’s customers. In the connectivity aspect, Topokeni synergized the contents, themes, and brand positioning using #kurirpalu and #deliverypalu, also @(mention) feature on partner tenant accounts and personal customers as a form of appreciation and responsibility.
Adult humour in advertisement: a semiotic study of don’t aviation and mint video Gemilang Bayu Ragil Saputra; Edi Santoso
Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1906.291 KB) | DOI: 10.25139/jkp.v5i5.3913

Abstract

Humour was and is commonly used as a creative means in advertisements. Adult humour specifically commonly used in mature focused products advertisements or in a restrictive timeslot. Don’t Aviation and Mint itself was an advertisement for both an alcohol beverages and mobile phone services with plenty of sexual innuendos that uploaded in Ryan Reynolds’ Youtube channel in which could be accessed even in restricted mode of Youtube. Thus, this study aims to (1) analyse the Don’t Aviation and Mint video for semiotic patterns and (2) elaborate how humour is used in the aforementioned video. It was carried out using a descriptive qualitative approach with semiotic analysis based on the Saussure model of sign. The narrative analysis of the signs unravels the use of humour as an explanatory tool, creative ways in structuring the advertisement and inciting audiences’ attraction. This study also shows that Don’t Aviation and Mint used adult humour in various ways in both monologue and visual aspects. The adult humour itself was presented with varying degree of clarity through farce, slangs, a swear word and emojis.
MEMETAKAN REMAH KUE MUFFIN: Studi Analisis Jaringan Sosial pada Cuitan Tentang The Muffin Song Gemilang Bayu Ragil Saputra; Edi Santoso; Mite Setiansah; Adhi Iman Sulaiman; Nana Sutikna; Nuryanti
Kinesik Vol. 10 No. 2 (2023): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i2.907

Abstract

The Muffin Song is a music video that sparked debate regarding the contents of the lyrics and visuals and how social media users used it as background music of unrelated videos. Thus, we studied the interaction between social media users, focused on Twitter, to understand, map and describe the occurred interactions between users. In this study, we used quantitative approach based on Social Network Analysis (SNA). The results showed that most users have limited interactions with other users and is separate from each other. Although, many users interacted with each other strongly in a group of users. Group to group interactions also occurred, with one or more users acted as intermediary between groups.
Environmental communication strategy against deep-sea tailings disposal in Morowali Lampe, Ilyas; Yusuf, Anggra; Kudratullah, Kudratullah; Saputra, Gemilang Bayu Ragil
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.49527

Abstract

Environmental communication movement against Deep-Sea Tailings Placement (DSTP) permit for nickel mine waste of Indonesia Morowali Industrial Park (IMIP) skyrockets in response of DSTP issue. One example of the Non-Government Organization that pushed this movement is Jaringan Advokasi Tambang (JATAM), especially JATAM Sulteng. This movement is crucial considering the increase of nickel mining operations due of ellectronics demand, either for transportation or telecommunication purposes. From our initial observations, we concluded that this movement stands on discourse management of nickel mining, waste mangement and its effects to the environment. Thus, this study was done to discern what environmental communication strategy JATAM Sulteng choose to disseminate informations on the effects of nickel mining and processing of IMIP which also included on how they pushed the movement against DSTP on Morowali sea. This study was done through qualitative descriptive – case study approach. Data were collected through observation on publications, in-depth interview with three informants from JATAM Sulteng and document study. The results shows that the main stratagem choosen was to push the discourse of environmental degradation due to DSTP. The environmental degradation was then connected to the livelihood of the communities surrounding the mine and coastal communities adjacent to the DSTP sites. Supporting strategies for information dissemination also included focus group discussion (FGD), various critical essays, fact sheets and organizational press releases through official websites, mass media and social media, natural resources discussion forums, demonstrations and submission of petitions to the government and nickel extractive industry investors.
Nelayan di Tengah Pusaran Industri Nikel, Livelihood dan Corporate Social Responsibility Ilyas Lampe; Hendra Hendra; Gemilang Bayu Ragil Saputra
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i1.87806

Abstract

Industrialisasi nikel di Kabupaten Morowali Utara telah memberi dampak positif, namun dibalik itu dampak negative yang dirasakan masyarakat adalah kerusakan lingkungan hidup, perubahan mata pencaharian dan potensi konflik akibat adanya migrasi. Komunitas yang seringkali mengalami marginalisasi akibat proses industrialisasi adalah nelayan. Penelitian bertujuan pada upaya mengelaborasi dampak sosial, budaya dan ekonomi yang dialami oleh nelayan di Desa Tokonanaka dan Desa Tanauge yang menjadi lokasi penelitian, serta implementasi CSR perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data-data dikumpulkan melalui wawancara mendalam, pengamatan langsung, dokumentasi dan diskusi kelompok terfokus. Hasil penelitian menunjukkan bahwa aktivitas terminal khusus perusahaan berdampak kepada penurunan pendapatan masyarakat  nelayan, hilangnya akses terhadap sumber pencaharian dan timbulnya potensi konflik antara perusahaan dengan masyarakat nelayan. Dampak itu muncul karena aktivitas lalu lintas kapal bulk carrier, tongkang dan tugboat yang melintas di Teluk Tomori dan melalui area penangkapan nelayan Desa Tokonanaka dan telah merusak rumpon-rumpon dan bagang nelayan. Lalu lintas kapal tersebut juga mengganggu akses nelayan melakukan penangkapan ikan disepanjang alur pelayaran yang dilewati. Aktivitas industri nikel di wilayah pesisir memiliki implikasi signifikan terhadap kehidupan dan keberlanjutan komunitas nelayan, di mana pencemaran dan degradasi ekosistem perairan dapat mengancam sumber penghidupan nelayan. Selain dampak lingkungan, interaksi antara industri tambang dan nelayan sering kali memunculkan konflik terkait hak akses sumber daya dan pengambilan keputusan yang tidak melibatkan partisipasi masyarakat lokal. Pendekatan yang holistik dan inklusif dalam merumuskan kebijakan pengelolaan sumber daya perlu dirumuskan dalam bentuk CSR dan respon lainnya, agar kesejahteraan nelayan dapat terjaga sembari tetap mempertimbangkan kebutuhan industri nikel.
Co-Authors Adhi Iman Sulaiman Alatas, Raisa Aminuyati Edi Santoso Edi Santoso Hendra Hendra Ilyas Lampe Mite Setiansah Nana Sutikna Nifi Orynka nuryanti nuryanti Orynka, Nifi Raisa Alatas Yusuf, Anggra