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Oktawiranti, Anggi
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Effect of Service Quality on the Satisfaction Level of Credit Card Customers Kamar, Karnawi; Sahusilawane, Wildoms; Oktawiranti, Anggi; Cakranegara, Pandu Adi; Rahayu, Novi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7234

Abstract

In the current era of development, the world of technology is in great demand by all people. Information technology has changed business strategy into something very vital. The banking industry sector places information technology as the main element that is integrated into banking activities, production information or in terms of providing banking services. The facility of providing accurate, timely and efficient information is in great demand and much needed in the sophistication of the current information age. The purpose of this study is to analyze effect of service quality on the satisfaction level of credit card customers. The type of research used is descriptive quantitative. The population in this study are 600 credit card users. Thus, the sample in this study are 86 credit card users. The method of analysis used a simple linear regression test. The results show that service quality has a positive and significant effect on the satisfaction level of credit cardcustomers.
Co-Authors Aji Ripaldi, Andi Ahmad Alwan Alwan Antoni Antoni Anwar, Fahrizal Asnawati Asnawati Athif, Athalla Abiyyu Cakranegara, Pandu Adi Djalipa , Dedi Firmansyah Firmansyah Fitriansyah, Fitriansyah Gusti Noorlitaria Achmad Judijanto, Loso Karnawi Kamar, Karnawi Lagim, Novita Dewi Lulu Zannati, Syarifah Mahmuddin Mahmuddin Meutia Layli Novi Yanti Pratama, Hanifan Ega Purwinahyu, Purwinahyu Rahayu, Novi Rahmawati, Rahmawati Rauf , Abdul Safi’uddin, Syahrul setiawati, erni Tappang, Kalfizer Wildoms Sahusilawane Yunan, Nadiya ZA, Saida Zainurossalamia Zainurossalamia Za , Saida