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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah West Science Business and Management Jurnal Ekonomi dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Oktawiranti, Anggi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences

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Effect of Service Quality on the Satisfaction Level of Credit Card Customers Kamar, Karnawi; Sahusilawane, Wildoms; Oktawiranti, Anggi; Cakranegara, Pandu Adi; Rahayu, Novi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7234

Abstract

In the current era of development, the world of technology is in great demand by all people. Information technology has changed business strategy into something very vital. The banking industry sector places information technology as the main element that is integrated into banking activities, production information or in terms of providing banking services. The facility of providing accurate, timely and efficient information is in great demand and much needed in the sophistication of the current information age. The purpose of this study is to analyze effect of service quality on the satisfaction level of credit card customers. The type of research used is descriptive quantitative. The population in this study are 600 credit card users. Thus, the sample in this study are 86 credit card users. The method of analysis used a simple linear regression test. The results show that service quality has a positive and significant effect on the satisfaction level of credit cardcustomers.
KEPUASAN WISATAWAN TERHADAP PENDAPATAN EKONOMI DI INDONESIA DENGAN MEDIASI INFRASTRUKTUR Oktawiranti, Anggi; Zainurossalamia Za , Saida; Anwar, Fahrizal; Djalipa , Dedi; Rauf , Abdul
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

This study investigates the relationship between traveller satisfaction, economic income, and perceived infrastructure quality in the context of Indonesian tourism. A quantitative approach, using structural equation modelling (SEM), was used to analyse data collected from 110 tourists through the survey method. The results show a significant positive relationship between tourist satisfaction and economic income, as well as between tourist satisfaction and perceived infrastructure quality. In addition, perceived infrastructure quality was found to partially mediate the relationship between economic income and tourist satisfaction. These findings underscore the important role of infrastructure development in enhancing the tourist experience and driving economic benefits in the tourism sector. The implications of these findings for tourism management and destination development in Indonesia are discussed, along with suggestions for future research directions.
PENGARUH VARAIABEL PREDIKTOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC PADA GENERASI Z DI KOTA SAMARINDA Oktawiranti, Anggi; Setiawati, Erni; Lulu Zannati, Syarifah
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 14 No. 2 (2025): September (In Pres)
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v14i2.3745

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel prediktor yang terdiri dari Variasi Produk, Persepsi Harga, Citra Merek, dan Dukungan Selebriti terhadap Keputusan Pembelian produk Somethinc pada generasi Z di Kota Samarinda. Metode penelitian yang digunakan adalah pendekatan kuanttitatif, dengan metode pengumpulan data berupa kuesioner yang dibagikan kepada 144 responden yang memenuhi kriteria penelitian. Analisis data menggunakan uji regresi linear berganda untuk mengetahui pengaruh simultan maupun parsial dari masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa Variasi Produk dan Citra Merek berpengaruh signifikan terhadap Keputusan Pembelian, dengan nilai signifikansi masing-masing 0,000 dan 0,028. Sementara itu, Persepsi Harga dan Dukungan Selebriti tidak berpengaruh signifikan, dengan nilai signifikansi masing-masing 0,200 dan 0,680. Model regresi yang diperoleh mampu menjelaskan 35,7% variasi keputusan pembelian.
Bibliometric Analysis of Digital Transformation in Business Strategic Judijanto, Loso; Oktawiranti, Anggi; Za, Saida Zainurossalamia; Mahmuddin, Mahmuddin; Antoni, Antoni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1501

Abstract

This study employs a bibliometric analysis to explore the academic landscape of digital transformation in business strategy. Utilizing the Scopus database and VOSviewer software, the study analyzes key themes, research trends, and collaboration patterns from 2000 to 2023. The findings highlight the centrality of digital transformation in shaping organizational strategies and its strong connections with concepts such as digital business strategy, data analytics, and sustainability. Emerging trends include the growing integration of digital transformation with sustainable development goals and its application in specific industries such as manufacturing and SMEs. The study identifies prominent contributors and geographic hubs, revealing the dominance of developed countries in this field while noting limited representation from developing economies. Key challenges, such as data integration, conceptual ambiguity, and regional disparities, are discussed alongside opportunities for future research. This study provides valuable insights for academics, practitioners, and policymakers aiming to leverage digital transformation for strategic and sustainable business growth.
EDUKASI KEUANGAN DIGITAL: MEMBANTU MASYARAKAT MENGELOLA UANG SECARA EFISIEN Oktawiranti, Anggi; Achmad, Gusti Noorlitaria; Fitriansyah, Fitriansyah; Asnawati, Asnawati; Rahmawati, Rahmawati; Za, Saida Zainurossalamia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27750

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan edukasi keuangan digital kepada masyarakat, khususnya di Samarinda dan Kalimantan Timur, Indonesia. Melalui upaya kolaboratif yang melibatkan beberapa perguruan tinggi, termasuk Universitas Widya Gama Mahakam Samarinda, Universitas Mulawarman Samarinda, Universitas Muhammadiyah Kalimantan Timur, dan Universitas Mulawarman, program ini menggunakan Zoom Cloud Meeting sebagai platform penyampaian edukasi. Proyek ini berfokus pada mengatasi tantangan literasi keuangan dan keterbatasan pemahaman tentang konsep keuangan digital di kalangan masyarakat. Dengan mengembangkan materi edukasi yang terstruktur dan modul interaktif yang dapat diakses melalui platform daring, inisiatif ini bertujuan memberdayakan individu dengan pengetahuan dan keterampilan praktis untuk mengelola uang secara efisien di era digital. Keberhasilan program akan dievaluasi berdasarkan umpan balik peserta dan peningkatan yang terukur dalam tingkat literasi keuangan di komunitas yang dituju.
The Influence of Youtube Beauty Vloggers on Cosmetic Consumer Decisions with User Generated Content as A Moderating Variable Oktawiranti, Anggi; Daru, Raditya Suksmaneng; Achmad, Gusti Noorlitaria; Asnawati, Asnawati; ZA, Saida Zainurossalamia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This research is a quantitative study with an explanatory approach, an approach that places previous research as a mainstay for creating, modifying, and proving the hypotheses in this article. The data used in this study is primary data obtained by the researcher from one hundred and fifty consumers of Athena and MAXI cosmetics spread throughout Indonesia. The data obtained was analyzed using the smart PLS 4.0 analysis tool. The conclusion in this article show that the hypothesis that the researcher formulated in this article, namely the YouTube Beauty Vlogger variable can have a positive relationship direction and a significant influence on Cosmetic Consumer Decisions and the User Generated Content variable can also moderate the influence of the YouTube Beauty Vlogger variable on Cosmetic Consumer Decisions. From the first row above, it shows that the first hypothesis in this article can be accepted because the P-Values ​​value is positive and is below the 0.05 significance level, namely 0.014. These results indicate that YouTube Beauty Vlogger can make products more famous, wider market share, and increasing demand for cosmetic products. In addition, the second hypothesis in this article can also be accepted because the same thing is the P-Values ​​value is positive and below the 0.05 significance level. Thus, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
Co-Authors Antoni Antoni Anwar, Fahrizal Asnawati Asnawati Cakranegara, Pandu Adi Daru, Raditya Suksmaneng Djalipa , Dedi Fitriansyah, Fitriansyah Gusti Noorlitaria Achmad Judijanto, Loso Karnawi Kamar, Karnawi Lulu Zannati, Syarifah Mahmuddin Mahmuddin Rahayu, Novi Rahmawati, Rahmawati Rauf , Abdul setiawati, erni Wildoms Sahusilawane ZA, Saida Zainurossalamia Zainurossalamia Za , Saida