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All Journal Budimas : Jurnal Pengabdian Masyarakat Journal of Indonesian Management Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Gotong Royong Journal of Accounting and Management (JAM) Journal of Multidisciplinary Research Focus of Human Resource Management Journal
Kurniawan, Kimas
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The Effect Of Service Quality And Custumer’s Satisfaction On Custumer’s Loyality At PT. Perusahaan Perdagangan Inodonesia Branch Of Bengkulu Kristina, Nevianti; Susena , Karona Cahya; Kurniawan, Kimas
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1563

Abstract

The purpose of this study is determine the quality of service and customer’s satisfaction regarding customer’s loyalty for pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The research method used was quantitative, the sample in this study was 88 customers who purchased pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The sampling technique is accidental sampling technique. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the regression equation are Y = 13.225 + 0.318X1 + 0.385X2 + 3.881, meaning that service quality and customer’s satisfaction have an influence on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The determination test result is 0.396, meaning that service quality and customer’s satisfaction have an effect on employee customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu by 39.6%, while the remaining 60.4% is explained or influenced by other variables that were not studied. Service quality and customer’s satisfaction together. has the same effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu with a significance value of 0.000, less than 0.05. Service quality has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, because the significance value of 0.000 is less than 0.05. Customer’s satisfaction has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, with a significance value of 0.000, which is less than 0.05.
Pengaruh Store Atmosphere Dan Experiential Marketing Terhadap Keputusan Pembelian Makanan Dan Minuman Angkringan Pada Selebar Cafe And Resto Kabupaten Lebong Effriando, Millean; Irwanto, Tito; Kurniawan, Kimas
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6366

Abstract

The thing that must be considered in attracting consumers' interest so that they decide to buy is that the seller must be able to sell a good impression, such as by creating a good store atmosphere and experiential marketing. This study aims to determine the influence of store atmosphere and experiential marketing on purchasing decisions for angkringan food and drinks at Selebar Cafe and Resto in Lebong Regency. The sample in this study was 70 customers at Selebar Cafe and Resto in Lebong Regency. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. Store atmosphere has a significant effect on consumer purchasing decisions at Selebar Cafe and Resto in Lebong Regency, this is proven by the results of the t test showing that the t count is greater than t table (4.008 > 1.667) and the significant value is 0.000 < 0.05, meaning it is rejected and accepted. . Experiential marketing has a significant influence on consumer purchasing decisions at Selebar Cafe and Resto in Lebong Regency, this is proven by the results of the t test showing the t count is greater than t table (3.640 > 1.667) with a significant value of 0.001 < 0.05 meaning Ho is rejected and Ha is accepted. Store atmosphere (X1 ) and Experiential marketing (X2 ) together have a significant effect on consumer’s purchasing decisions (Y) at Selebar Cafe and Resto in Lebong Regency, this is proven by the F test showing the value of Fcount> Ftable (19.212 > 3.13) with a value The significance of 0.000 is smaller than 0.05. The results of the multiple regression have the equation Y = 13.309 + 0.304 ( ) + 0.396 ( ) + e, because the direction of the regression is positive it can be interpreted that if the store atmosphere and experiential marketing increase then purchasing decisions at Selebar Cafe and Restaurants in Lebong Regency will also increase.
Penerapan Aplikasi Kasir Pintar Berbasis Android Untuk Penyajian Laporan Keuangan Pada Usaha UMKM Sarapan Pagi Nurzam, Nurzam; Kurniawan, Kimas; Ikhsaliana, Tiara; Mahardika, M. Gali; Mutiarani, Nyimas Asti
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7710

Abstract

Sarapan Pagi which is an MSME engaged in the food and beverage business. Established in 2014, the financial records of UMKM breakfast still apply manual recording so that financial management is still not going well, so they do not know whether their business is profitable or loss and cannot control cash flow properly. The implementation of this service is carried out by socializing the use of the Smart Cashier application in Breakfast MSMEs. This community service activity consists of five stages, namely: Identification of application needs, Design, Interview, Implementation Stage, Evaluation of activity results. Based on the socialization carried out, that in recording finances using the Android-based Smart Cashier Application on the Smartphone of MSME owners in the Pantai area, Bengkulu City, it is proven to make it easier in business transactions in the form of sales-purchases, accounts payable, financial reports on Smartphones are easy to use at any time and this application can manage or control cash flow better and can find out that the business is still losing money. Real time information in this system helps operations move more effectively and efficiently. The purpose of the title "Application of an android-based smart cashier application for presenting financial reports on breakfast MSME businesses" is to provide education and training to breakfast MSME business actors in managing their finances more effectively.
An Analysis Of Inventory Accounting At Shoe And Sandal Store (Kedai Ganteng) In Penurunan Of Bengkulu City Owen, Delta; Soleh , Ahmad; Kurniawan, Kimas
Journal of Multidisciplinary Research Vol. 1 No. 2 (2025): January
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i2.146

Abstract

In a trading company, one of the most important accounting systems is the inventory accounting system. Because it aims to manage financial data and information about inventory from various users, both internal and external to the company. Inventory is goods available for sale in ordinary business activities. In the production process for the sale. In the form of materials or equipment to be used in the production process or provision of services. The purpose of this study is to determine inventory accounting in shoe and sandal Store (Kedai Ganteng) of Bengkulu City. The technique used in this study is a comparative descriptive research design. Comparative descriptive research is intended for assessments that compare the conditions of one or more variables in two or more different samples, or two different times. In general, the basis for recording used by shoe store entrepreneurs in Bengkulu City is cash basic. Shoe store entrepreneurs have not implemented the concept of the Procedure for recording the cost of finished goods sold Because they do not use a general journal, they only use basic manual recording. Shoe store entrepreneurs have implemented the concept of the Procedure for recording the cost of goods purchased. The conclusion of this study is that the application of accounting compiled by shoe and sandal Store (Kedai Ganteng), Bengkulu City, is not in accordance with the basic concept of accounting according to Mulyadi .
Pengelolaan Wisata Berbasis Kearifan Lokal Dengan Menggunakan Media Sosial Sebagai Promosi di Desa Belitar Seberang - Curup Astuty, Kamelia; Nurzam, Nurzam; Sudarsono, Aji; Kurniawan, Kimas; Novitasari, Meise
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4633

Abstract

Each region in Indonesia has different local wisdom and has its own beauty and has the values ​​contained therein. One of them is Local Wisdom in Belitar Seberang Village - Curup which is one of the leading tourist destinations with beautiful nature as one of the main attractions in Sindang Kelingi District, Rejang Lebong Regency, Bengkulu Province which has made it into the top 50 villages the best tour at the Indonesian Tourism Village Award Event (ADWI) in 2022 and was immediately appreciated by the Minister of Tourism and Creative EcoEach region in Indonesia has different local wisdom and has its own beauty and has the values ​​contained therein. One of them is Local Wisdom in Belitar Seberang Village - Curup which is one of the leading tourist destinations with beautiful nature as one of the main attractions in Sindang Kelingi District, Rejang Lebong Regency, Bengkulu Province which has made it into the top 50 villages the best tour at the Indonesian Tourism Village Award Event (ADWI) in 2022 and was immediately appreciated by the Minister of Tourism and Creative Economy/ Head of the Tourism and Creative Economy Agency (Menparekraf/Kabaparekraf) Sandiaga Salahuddin Uno during a direct visit to the Belitar Seberang Tourism Village. He said this achievement was the result of good collaboration between the community which was coordinated with the local tourism awareness group (Pokdarsi) and supported by the District Government, Provincial Government and Central Government. Belitar Seberang Village offers unique natural, man-made and cultural tourism, and is supported by complete facilities. This study aims to determine tourism management based on local wisdom in supporting sustainable tourism in Rejang Lebong Regency and to introduce tourist attractions in Belitar Seberang Village, which is located in Rejang Lebong Regency. The selection of the research location was carried out using the platform method via social media.nomy/ Head of the Tourism and Creative Economy Agency (Menparekraf/Kabaparekraf) Sandiaga Salahuddin Uno during a direct visit to the Belitar Seberang Tourism Village. He said this achievement was the result of good collaboration between the community which was coordinated with the local tourism awareness group (Pokdarsi) and supported by the District Government, Provincial Government and Central Government. Belitar Seberang Village offers unique natural, man-made and cultural tourism, and is supported by complete facilities. This study aims to determine tourism management based on local wisdom in supporting sustainable tourism in Rejang Lebong Regency and to introduce tourist attractions in Belitar Seberang Village, which is located in Rejang Lebong Regency. The selection of the research location was carried out using the platform method via social media.
Sosialisasi Penjualan Online Facebook Pada Usaha Gula Aren Ibu Israh Desa Bandu Agung Kab.Kaur Nurzam, Nurzam; Kurniawan, Kimas; Hidayah, Nenden Restu; Herliamida, Evi; Astiana, Cemas
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.8552

Abstract

0This research aims to improve Mrs. Israh's knowledge and skills as well as in utilizing the Facebook platform as an online sales medium. Micro,ismall andiimedium enterprises (MSMEs) such as Ms. Israh's palm sugar business have great potential to grow through digital marketing. However, they are often constrained by a lack of understanding and ability to implement online sales strategies. The method0used in this0research is action research by providing socialization and direct assistance on creating a business Facebook account, managing product content, interacting with customers, and utilizing Facebook features for promotion. The0results0of the socialization showed0a significant increase0in participants' understanding of the benefits and how to use Facebook for online sales. Ms. Israh began to actively create and manage her business Facebook page, upload product photos and descriptions, and interact with potential customers. This activity is expected to expand market reach, increase sales volume, and ultimately empower the economy of palm sugar businesses in Bandu Agung Village.
MENUMBUHKAN MINAT BERWIRAUSAHA MELALUI PENGENALAN DIGITAL MARKETING PADA SISWA SISWI SMAN 10 KABUTEN SELUMA PROPINSI BENGKULU Afriani, Sulisti; Yanti, Rina Trisna; Effendi, Yanto; Herlin, Herlin; Kurniawan, Kimas
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Berwirausaha merupakan hal yang tidak mudah untuk dilakukan, namun demikian jika kitab isa memanfaatkan peluang yang ada maka berwirausaha pun menjadikan hal yang menjanjikan bagi masa depan untuk membantu perekonomian keluarga ataupun menjadi mata pencarian utama dalam menopang kehidupan keluarga. Kegiatan PkM kami kali ini dilakukan untuk menumbuhkan minat berwirauha para siswa dan siswi SMAN 10 Seluma melalui pengenalan digital marketing yang berlangsung pada tanggal 22 Januari 2024. Kegiatan PkM tersebut dihadiri oleh 35 orang siswa dan siswi serta didampingi oleh beberapa guru sekolah. Metode yang digunakan adalah dengan menggunakan metode ceramah, diskusi dan tanya jawab. Materi yang diberikan mengenai minat berwirausaha dan digital maketing. Harapan bahwa nanti setelah mereka menyelesaikan studi maka bisa berwirausaha walaupun hanya kecil-kecilan sambil melanjutkan studi ke jenjang yang lebih tinggi lagi maupun tidak. Menumbuhkan minat mereka dengan mengarahkan mereka untuk selalu bisa memanfaatkan peluang, pandai memanfaatkan waktu serta selalu berpikir positif akan kemajuan usaha. Pemanfaat digital marketing yang kami contohkan diantaranya melakukan promosi usaha mereka secara digital misalnya yang paling sederhana melalui facebook, Instagram ataupun tiktok yang rata rata mereka miliki di handphone mereka. Kami berharap hal ini bisa menambah wawasan dan pengetahuan agar usaha yang nanti akan mereka jalankan bisa dikenal oleh masyarakatu luas. Abstract Entrepreneurship is not an easy thing to do, however, if the book is able to take advantage of the opportunities that exist, entrepreneurship also makes a promising thing for the future to help the family economy or become the main livelihood in sustaining family life. Our PkM activities this time were carried out to foster the entrepreneurial interests of students and students of SMAN 10 Seluma through the introduction of digital marketing which took place on January 22, 2024. The PkM activity was attended by 35 students and students and accompanied by several school teachers. The method used was by using lecture, discussion and question and answer methods. The material provided is about entrepreneurial interest and digital maketing. The hope is that later after they finish their studies, they can be entrepreneurs even though it is only small while continuing their studies to a higher level or not. Growing their interest by directing them to always be able to take advantage of opportunities, be good at utilizing time and always think positively about business progress. The utilization of digital marketing that we exemplify includes promoting their business digitally, for example the simplest through Facebook, Instagram or TikTok, which most of them have on their cellphones. We hope that this can add insight and knowledge so that the business they will later run can be recognized by the wider community. Kata kunci: minat, wirausaha, digital marketing
The Influence Of Financial Knowledge, Financial Attitudes, And Peer Influence On The Consumptive Behaviour Of Generation Z In Bengkulu City Anggraini, Adinda Dewi; Anggriani , Ida; Kurniawan, Kimas
Journal of Accounting and Management Vol. 2 No. 2 (2025): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jam.v2i2.1021

Abstract

This study aims to examine the influence of financial knowledge, financial attitude, and peer influence on consumptive behavior among Generation Z in Bengkulu City. This research employs a quantitative approach using primary data collected through questionnaires distributed to 180 Generation Z respondents in Bengkulu City. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26.The results show that partially, financial knowledge (X₁) has a negative and significant effect on consumptive behavior, financial attitude (X₂) has a positive and significant effect on consumptive behavior, and peer influence (X₃) has a positive and significant effect on the consumptive behavior of Generation Z in Bengkulu City. Simultaneously, these three variables have a significant effect on consumptive behavior. The coefficient of determination (R²) value of 0.390 indicates that 39% of the variation in consumptive behavior can be explained by financial knowledge, financial attitude, and peer influence, while the remaining 61% is influenced by other factors not examined in this study. The regression equation obtained is: Y = 13.212 – 0.207X₁ + 0.195X₂ + 0.492X₃ + 2,309. These findings indicate that higher levels of financial knowledge tend to decrease consumptive behavior, while more positive financial attitudes and stronger peer influence tend to increase the consumptive behavior of Generation Z in Bengkulu City.
The Influence Of Job Satisfaction And Leadership On Employee Loyalty At PT. Elap, Empat Lawang Regency Yodista, Yodista; Susanti, Neri; Kurniawan, Kimas
Focus of Human Resource Management Journal Vol. 1 No. 1 (2026): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of job satisfaction and leadership on employee loyalty, both partially and simultaneously. The method used is a quantitative approach with PT ELAP employees as the research object. The results of the study are expected to provide theoretical contributions in the development of human resource management science and practical benefits for companies in designing strategies to increase employee loyalty. This study is limited to the variables of job satisfaction, leadership, and employee loyalty based on the theories of Sallas-Valilla (2021), Northouse (2021), and Ariani (2023), with a focus on the context of local private companies in Empat Lawang Regency. The research sample includes all 47 PT ELAP employees, who were sampled using a census method to obtain comprehensive results. Data were analyzed through validity tests, reliability tests, multiple linear regression, t-tests (partial), F-tests (simultaneous), and coefficients of determination (R²) to determine the effect of independent variables on the dependent variable, both partially and simultaneously. The results of this study prove that high job satisfaction and effective leadership can increase employee loyalty at PT ELAP, Empat Lawang Regency. Practically, companies are advised to improve employee well-being, strengthen leadership qualities, and create a positive work environment to foster employee commitment and retention. Academically, this research contributes to the development of human resource management, particularly regarding the role of job satisfaction and leadership in building long-term employee loyalty.
Co-Authors Ahmad Soleh Aji Sudarsono Anggraini, Adinda Dewi Astiana, Cemas Astuty, Kamelia Effendi, Yanto Effriando, Millean Herliamida, Evi Herlin, Herlin Hidayah, Nenden Restu Ida Anggriani Ikhsaliana, Tiara Karona Cahya Susena, Karona Cahya Kristina, Nevianti Mahardika, M. Gali Mutiarani, Nyimas Asti Neri Susanti Novitasari, Meise Nurzam, Nurzam Owen, Delta Sulisti Afriani, Sulisti Tito Irwanto, Tito Yanti, Rina Trisna Yodista, Yodista