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All Journal Formosa Journal of Applied Sciences (FJAS) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Multidisiplin Sahombu Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Indira Shofia Maulida
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Arts Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan

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Pengaruh Trend Fashion, Life Style, Brand Image Terhadap Keputusan Pembelian dan Niat Beli Ulang pada Dunia Hijab L-Scraft Lamongan Elsa Eka Pratiwi; Indira Shofia Maulida; Puguh Cahyono; Diah Ayu Novitasari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3201

Abstract

In today’s modern era there are a lot of muslim women who wear hijab with various models, motifs, trends that adjust to fashion trend, life style, brand image of today muslim women. The purpose of this study is to provide an understanding of marketing management and to find out the influence of trend fashion, life style, brand image on purchase decisions and repurchase intentions in the world of L-scraft Lamongan hijab. The sample taken was 90 and used the questionnaire distribution technique with the help of the SPSS data processing application. Which states positive and significant results means that there is a influence between the three variables on purchase decisions and repurchase intentions.
Co-Authors Dhita Dhora Damayanti Dhita Dora Damayanti Diah Ayu Novitasari Elsa Eka Pratiwi Ike Susanti Lilik Uzlifatul Jannah Linda Oktaviona Moh. Muklis Sulaeman Puguh Cahyono Riska Anik Dwi Apriliana Sabilar Rosyad Safiratun Najah Shelvi Yulian Lesatari Syifa’tul Nur Azizah Yolanda Mey Erwadi Yunita Dwi Editia