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All Journal Luxury: Landscape of Business Administration Interconnection: An Economic Perspective Horizon JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Purba, Jansaris Othniel
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Sosialisasi Penerapan Teknologi dalam Bisnis Peternakan Kambing Jahrizal, Jahrizal; Junaedi, Achmad Tavip; Tendra, Gusrio; Putri, Novita Yulia; Renaldo, Nicholas; Darmasari, Ria; Santoso, Pamuji Hari; Purba, Jansaris Othniel; Okalesa, Okalesa
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i1.4467

Abstract

Penerapan teknologi dalam bisnis peternakan kambing memberikan dampak signifikan pada peningkatan efisiensi operasional, produktivitas, dan kesejahteraan hewan. Studi ini mengeksplorasi berbagai teknologi yang telah diterapkan dalam peternakan kambing, seperti sistem manajemen ternak berbasis digital, pemantauan kesehatan menggunakan sensor, dan sistem pakan otomatis. Selain itu, studi ini juga menggarisbawahi pentingnya pelatihan dan edukasi bagi peternak untuk memastikan penggunaan teknologi yang optimal. Hasil implementasi teknologi di beberapa studi kasus di Indonesia menunjukkan peningkatan produktivitas, pengelolaan kesehatan yang lebih baik, dan efisiensi produksi. Rekomendasi untuk implementasi lebih lanjut mencakup pengembangan teknologi berkelanjutan, pelatihan rutin, dukungan teknis, dan kolaborasi dengan peneliti.
Promotion Strategies, Distribution, and Product Variations on Offline and Online Purchase Decisions at Aneka Salim Group Pekanbaru Purnama, Intan; Ericca, Shierlly; Hafni, Layla; Purba, Jansaris Othniel; Tjahjana, Dominicus Josephus Swanto
Interconnection: An Economic Perspective Horizon Vol. 1 No. 1 (2023): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v1i1.15

Abstract

The purpose of this study was to determine and analyze the effect of promotional strategies, distribution, and product variations on offline and online purchasing decisions at Aneka Salim Group Pekanbaru. This research was conducted at Aneka Salim Group Pekanbaru which has a population of 1,200 customers with a sample of 200 customers. The sampling technique used is purposive sampling. The data analysis technique used in this research was smartPLS (Partial Least Square) software version 3.3.6. The results of this study showed that promotion did not have a significant influence on the purchasing decisions of Aneka Salim Group Pekanbaru, while distribution and product variations had a significant influence on purchasing decisions of Aneka Salim Group Pekanbaru. Based on the conclusions above, it can be proposed suggestions for companies to promote the Aneka Salim Group Pekanbaru strategy to create a balanced and equitable promotion system strategy between online and offline sales. In the distribution of Aneka Salim Pekanbaru Group, it can maintain a quality and quantity cross-check system in offline and online sales before being distributed to customers. As well as product variations, Aneka Salim Group Pekanbaru continues to innovate and adapt products to provide complete product variations to consumers. This is increasing so that the purchasing decisions of Aneka Salim Group customers can continue to improve.
Promotion, Brand Image, and Customer Relationship Management on Aluminum Purchase Decisions at PT Global Alumindo Perkasa Purba, Jansaris Othniel; Christina, Cindy; Wijaya, Evelyn; Andi; Syahputra, Hidayat
Luxury: Landscape of Business Administration Vol. 1 No. 1 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i1.16

Abstract

The purpose of this study was to determine and analyze the effect of promotion, brand image, and customer relationship management on purchasing decisions. This research was conducted at PT Global Alumindo Perkasa which is located at Jalan Soekarno-Hatta No.9 Pekanbaru. The population of this study is consumers who make purchases at PT Global Alumindo Perkasa, so the sample in this study is 120 with an accidental sampling technique. Data analysis using multiple linear regression. The results of the study explain that promotion and customer relationship management have a positive and significant influence, while the brand image has a positive and insignificant effect on purchasing decisions. For further researchers, it is expected to develop this research by adding other variables.
Co-Authors Achmad Tavip Junaedi Andi Christina, Cindy Darmasari, Ria Ericca, Shierlly Gusrio Tendra Jahrizal Layla Hafni Nicholas Renaldo Okalesa, Okalesa Purnama, Intan Putri, Novita Yulia Santoso, Pamuji Hari Syahputra, Hidayat Tjahjana, Dominicus Josephus Swanto Wijaya, Evelyn