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All Journal Jurnal Ekonomi Jurnal Computech & Bisnis (e-Journal) MODUS-Jurnal Ekonomi dan Bisnis Journal of Economics and Business Aseanomics Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal At-Tahdzib: Jurnal Studi Islam dan Muamalah
Nur Laili Fikriah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Direct And Indirect Effect Of Marketing Capabilities On The Performance Of MSMEs Nur Laili Fikriah; Mega Noerman Ningtyas; Ikhsan Maksum
Jurnal Ekonomi Vol. 29 No. 2 (2024): July 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i2.2336

Abstract

This research aims to determine whether the use of social media can improve marketing capabilities and performance of MSMEs, marketing capabilities improve MSME performance and the mediating role of marketing capabilities of the use of social media and MSME performance. The dimensions for measuring social media use are marketing, relationships and services, information search, cost-effectiveness, and Compatibility. The quantitative research approach involves 230 respondents who are MSME actors in Indonesia. The hypothesis analysis method for this research uses the Partial Least Square-Structural Equation Modeling (SEM-PLS) method. The findings of this research indicate that the use of the social media platforms WhatsApp, Instagram, Facebook, TikTok, and Telegram, as well as the fifth dimension used to measure social media use, also influences social media use. The results of marketing capability mediating between social media use and MSME performance have a positive and mediating influence.
PENGARUH VISUAL APPEAL DAN SUBJECTIVE NORMS TERHADAP IMPULSE BUYING DENGAN DIMEDIASI OLEH PERCEIVED ENJOYMENT DAN DIMODERASI OLEH USER EXPERIENCE (STUDI PADA PENGGUNA SHOPEEPAY DI KOTA MALANG) Hasbi Mustopa Kamil Sabani; Nur Laili Fikriah
Modus Vol. 37 No. 1 (2025): VOL 37 NO 1 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i1.9753

Abstract

The objective of this study is to explore how visual appeal and subjective norms impact impulse buying, with perceived enjoyment as a mediator and user experience as a moderator among ShopeePay users in Malang City. This research adopts a quantitative approach with a descriptive methodology. The study's population includes ShopeePay users in Malang City, with a sample of 95 participants. Data were gathered through online questionnaires, and analysis was conducted using Smart PLS version 4.0. The findings reveal that visual appeal and subjective norms have a significant effect on perceived enjoyment. Furthermore, both subjective norms and perceived enjoyment significantly influence impulse buying. Perceived enjoyment also mediates the effects of visual appeal and subjective norms on impulse buying. However, the effect of visual appeal on impulse buying was found to be non-significant. Additionally, user experience does not act as a moderating variable in the relationship between perceived enjoyment and impulse buying. Overall, the research hypotheses are supported with the exception of the link between visual appeal and impulse buying and the moderating role of user experience. Keywords: visual appeal; subjective norms; perceived enjoyment; user experience; impulse buying. Tujuan penelitian ini adalah untuk mengkaji hubungan visual appeal dan subjective norms terhadap impulse buying, yang dimediasi oleh perceived enjoyment dan dimoderasi oleh user experience pada pengguna ShopeePay di Kota Malang. Penelitian ini menggunakan metodologi kuantitatif dengan pendekatan deskriptif. Populasi penelitian terdiri dari pengguna ShopeePay di Kota Malang dengan sampel 95 responden. Teknik pengumpulan data menggunakan penyebaran kuesioner online. Analisis data menggunakan Smart PLS versi 4.0. Hasil penelitian membuktikan bahwa visual appeal dan subjective norms memiliki pengaruh signifikan terhadap perceived enjoyment. Subjective norms dan perceived enjoyment berpengaruh signifikan terhadap impulse buying. Selanjutnya, perceived enjoyment menediasi hubungan anatar visual appeal dan subjective norms atas impulse buying. Namun, pengaruh visual appeal atas impulse buying tidak signifikan. Terakhir, user experience tidak memberikan pengaruh moderasi atas perceived enjoyment atas impulse buying. Kesimpulannya, hipotesis penelitian didukung kecuali untuk hubungan antara visual appeal dan impulse buying, serta peran user experience sebagai variabel moderasi. Kata kunci: visual appeal; subjective norms; perceived enjoyment; user experience; impulse buying.
Creating the Perfect Blend: Lifestyle, Ambiance, Product Variety, and Customer Experience Influencing Revisit Intention Sindi Febrianti; Nur Laili Fikriah
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v19i1.400

Abstract

The rising global demand for coffee, including in Indonesia, has significantly contributed to the growth of the coffee shop industry, which has become an integral part of modern lifestyles. This study examines how lifestyle, café ambiance, product variety, and customer experience influence the intention to revisit Critasena Coffee Shop in Malang. The research was conducted across five districts in Malang City: Klojen, Lowokwaru, Blimbing, Kedungkandang, and Sukun. Using a quantitative approach and causal design, this study collected data from 180 respondents through online and offline questionnaires using a 5-point Likert scale. Participants were selected using purposive sampling method. Data analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.0.. The findings reveal that lifestyle, café atmosphere, and customer experience significantly and positively affect revisit intention, whereas product variety does not have a significant impact. This research provides practical contributions for coffee shop entrepreneurs in designing strategies to increase customer loyalty, as well as theoretical contributions in enriching the literature related to consumer behavior in the coffee shop industry.
Impulsif di Era Digital: Attitude sebagai Mediasi Pengaruh FoMO dan Hedonisme terhadap Impulse Buying Rio Ahmad Firmansyah; Nur Laili Fikriah
Journal of Economics and Business Aseanomics Vol. 9 No. 2 (2024): JULI-DESEMBER 2024
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v9i2.5593

Abstract

Perkembangan era digital telah mengubah pola konsumsi masyarakat, termasuk integrasi aktivitas belanja dengan media sosial. TikTok telah berkembang menjadi platform tempat konsumen dan penjual dapat berkomunikasi satu sama lain melalui fitur TikTok Shop. Studi ini bertujuan guna menganalisis pengaruh Fear of Missing Out (FoMO) dan hedonisme terhadap impulse buying pada konsumen generasi Z Jiniso.id di TikTok Shop, dengan sikap (attitude) sebagai variabel mediasi. Penelitian menggunakan metode kuantitatif deskriptif dengan kuesioner yang dibagikan kepada 149 partisipan Analisis data dilakukan menggunakan SmartPLS 4 dengan pendekatan PLS-SEM. Hasil menunjukkan bahwa FoMO dan hedonisme berpengaruh signifikan terhadap impulse buying dan sikap. Namun, sikap tidak secaralangsung memengaruhi impulse buying dan tidak dapat mengatasi hubungan antara FoMO maupun hedonisme dengan impulse buying. Temuan ini memperkaya pemahaman tentang perilaku pembelian impulsif di platform digital.
The Effect Of Marketing Mix On Customer's Decision To Save On PT. Bank Muamalat Kendari Branch Mahfudz; Tiara Juliana Jaya; Nur Laili Fikriah
At-Tahdzib: Jurnal Studi Islam dan Muamalah Vol 8 No 2 (2020): At-Tahdzib
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib, Ngoro, Jombang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out how the marketing mix affects customers' decision to save on PT. Bank Muamalat Kendari Branch. This research uses quantitative methods using observation techniques, questionnaires and documentation. The sample used in this study was 89 customers who had saved up at PT. Bank Muamalat Kendari Branch. Based on the results of the research that has done it can say that marketing mix has a significant relationship because it can explain that the significant value of 0,000, the significant level is smaller than 0.05 or the value of t-count is higher than the value of t-table which means that PT. Bank Muamalat Kendari Branch can meet the needs and desires of customers so that customers feel satisfied in terms of products, the price of administration provided, promotion as well as excellent service and security, and strategic bank location. Therefore, the better service provided by the bank will have an impact on the increasing decision of customers to save on PT. Bank Muamalat Kendari Branch.
Pengaruh Content Marketing, Live Streaming, and Online Customer Review terhadap Purchase Intention Wanda Aulya Dewi; Nur Laili Fikriah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.2059

Abstract

Social media platforms like TikTok are extensively utilized by the community to support their events. In addition to being used for entertainment, many businesses use TikTok as a platform for online marketing. Making the most of its features to optimize marketing, such as online customer reviews, live streaming, and content marketing. The purpose of this study is to ascertain how Brand Jiniso's purchase intention is impacted by content marketing, live streaming, and online customer reviews.This research employs a quantitative explanatory methodology and purposive sampling, with 150 potential consumers of the Jiniso brand in Malang City serving as the sample. Data collection techniques include non-probability sampling and purposive sampling. In order to collect primary data for this study, questionnaires with a Likert scale of 1 to 5 were distributed. This study's analysis tool, SmartPLS version 3.0, performs validity and reliability tests to ascertain the test tool's validity and reliability. It also carries out model evaluation tests and hypothesis testing to ascertain the degree to which the relationship between variables is influenced. According to the analysis's findings, online customer reviews, live streaming, and content marketing all significantly influence consumers' intentions to make purchases
Pengaruh Content Marketing, Live Streaming, and Online Customer Review terhadap Purchase Intention Wanda Aulya Dewi; Nur Laili Fikriah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2060

Abstract

Social media platforms like TikTok are extensively utilized by the community to support their events. In addition to being used for entertainment, many businesses use TikTok as a platform for online marketing. Making the most of its features to optimize marketing, such as online customer reviews, live streaming, and content marketing. The purpose of this study is to ascertain how Brand Jiniso's purchase intention is impacted by content marketing, live streaming, and online customer reviews.This research employs a quantitative explanatory methodology and purposive sampling, with 150 potential consumers of the Jiniso brand in Malang City serving as the sample. Data collection techniques include non-probability sampling and purposive sampling. In order to collect primary data for this study, questionnaires with a Likert scale of 1 to 5 were distributed. This study's analysis tool, SmartPLS version 3.0, performs validity and reliability tests to ascertain the test tool's validity and reliability. It also carries out model evaluation tests and hypothesis testing to ascertain the degree to which the relationship between variables is influenced. According to the analysis's findings, online customer reviews, live streaming, and content marketing all significantly influence consumers' intentions to make purchases.
Pengaruh Attitude, Subjective Norms, Perceived behavior control dan Moral Norms Terhadap Purchase Intention Pakaian Thrift: Studi pada Generasi Z di Kota Malang Okta Fajar Nuraini; Nur Laili Fikriah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.6234

Abstract

This study aims to analyze the influence of attitude, subjective norms, perceived behavior control, and moral norms on the purchase intention of thrift clothing for Generation Z in Malang City. This study uses a modified Theory of Planned Behavior (TPB) framework by adding moral norms variables. Data were collected through questionnaires distributed to 180 respondents using purposive sampling technique. The results of data analysis using the SmartPLS version 4.0 method show that subjective norms, perceived behavior control, and moral norms have a significant influence on purchase intention. In contrast, attitude does not show a significant effect. This finding suggests that social and moral norms play an important role in influencing purchase decisions, while the emotional, social, epistemic, and environmental value indicators of attitude are not strong enough to drive purchase intention. This study makes a theoretical contribution by reinforcing the relevance of the TPB in the context of thrift clothing purchases, as well as practical implications in the form of marketing strategies that focus on consumer education and strengthening social norms. Further research is recommended to explore the influence of social media and other factors relevant to Generation Z.
PENGARUH VISUAL APPEAL DAN SUBJECTIVE NORMS TERHADAP IMPULSE BUYING DENGAN DIMEDIASI OLEH PERCEIVED ENJOYMENT DAN DIMODERASI OLEH USER EXPERIENCE (STUDI PADA PENGGUNA SHOPEEPAY DI KOTA MALANG) Hasbi Mustopa Kamil Sabani; Nur Laili Fikriah
Modus Vol. 37 No. 1 (2025): VOL 37 NO 1 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i1.9753

Abstract

The objective of this study is to explore how visual appeal and subjective norms impact impulse buying, with perceived enjoyment as a mediator and user experience as a moderator among ShopeePay users in Malang City. This research adopts a quantitative approach with a descriptive methodology. The study's population includes ShopeePay users in Malang City, with a sample of 95 participants. Data were gathered through online questionnaires, and analysis was conducted using Smart PLS version 4.0. The findings reveal that visual appeal and subjective norms have a significant effect on perceived enjoyment. Furthermore, both subjective norms and perceived enjoyment significantly influence impulse buying. Perceived enjoyment also mediates the effects of visual appeal and subjective norms on impulse buying. However, the effect of visual appeal on impulse buying was found to be non-significant. Additionally, user experience does not act as a moderating variable in the relationship between perceived enjoyment and impulse buying. Overall, the research hypotheses are supported with the exception of the link between visual appeal and impulse buying and the moderating role of user experience. Keywords: visual appeal; subjective norms; perceived enjoyment; user experience; impulse buying. Tujuan penelitian ini adalah untuk mengkaji hubungan visual appeal dan subjective norms terhadap impulse buying, yang dimediasi oleh perceived enjoyment dan dimoderasi oleh user experience pada pengguna ShopeePay di Kota Malang. Penelitian ini menggunakan metodologi kuantitatif dengan pendekatan deskriptif. Populasi penelitian terdiri dari pengguna ShopeePay di Kota Malang dengan sampel 95 responden. Teknik pengumpulan data menggunakan penyebaran kuesioner online. Analisis data menggunakan Smart PLS versi 4.0. Hasil penelitian membuktikan bahwa visual appeal dan subjective norms memiliki pengaruh signifikan terhadap perceived enjoyment. Subjective norms dan perceived enjoyment berpengaruh signifikan terhadap impulse buying. Selanjutnya, perceived enjoyment menediasi hubungan anatar visual appeal dan subjective norms atas impulse buying. Namun, pengaruh visual appeal atas impulse buying tidak signifikan. Terakhir, user experience tidak memberikan pengaruh moderasi atas perceived enjoyment atas impulse buying. Kesimpulannya, hipotesis penelitian didukung kecuali untuk hubungan antara visual appeal dan impulse buying, serta peran user experience sebagai variabel moderasi. Kata kunci: visual appeal; subjective norms; perceived enjoyment; user experience; impulse buying.
Co-Authors Hasbi Mustopa Kamil Sabani Ikhsan Maksum Mahfudz Mega Noerman Ningtyas Okta Fajar Nuraini Rio Ahmad Firmansyah Sindi Febrianti Tiara Juliana Jaya Wanda Aulya Dewi