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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Karimah Tauhid Jurnal Bisnis Kreatif dan Inovatif
Arif Luqman Ibrahim
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Implementasi Analisis Impas dan Target Laba dan Relevansi Terhadap Manajemen Laba pada Perusahaan PT Jaya Abadi Ratnasih, Cucu; Shilvia Ananda; Suci Nuralita; Pera Pujiawati Seftia; Arif Luqman Ibrahim; Nurul Ihsan Maulana; Anwar, Saepul
Karimah Tauhid Vol. 3 No. 8 (2024): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v3i9.14713

Abstract

Penelitian ini mengkaji implementasi analisis Break-Even Point (BEP) dan strategi target laba di PT Jaya Abadi selama tahun 2021 serta relevansinya terhadap manajemen laba perusahaan di tengah pandemi COVID-19. Dengan menggunakan pendekatan kualitatif melalui studi literatur, penelitian ini menyoroti pentingnya analisis BEP dalam mengidentifikasi tingkat penjualan minimum yang harus dicapai untuk menutup biaya operasional. Hasil analisis laba perusahaan menunjukkan bahwa PT Jaya Abadi berhasil mencapai laba usaha sebesar Rp 86.730.000 dari total penjualan Rp 155.130.000 setelah mempertimbangkan biaya operasional sebesar Rp 68.400.000. Implementasi analisis BEP dan strategi target laba menjadi krusial dalam mengelola keuangan di tengah ketidakpastian ekonomi global, dengan fokus pada pengembangan strategi penjualan adaptif, optimalisasi kapasitas produksi, dan pengendalian biaya. Temuan penelitian ini menegaskan pentingnya penggunaan alat analisis biaya seperti BEP dalam perencanaan laba untuk mencapai target laba yang diinginkan dan menghadapi tantangan ekonomi dengan arah pertumbuhan yang berkelanjutan. Dengan demikian, penelitian ini memberikan kontribusi penting dalam pemahaman tentang manajemen laba dan strategi keuangan perusahaan di era ketidakpastian ekonomi global.
Analisis Kepuasan Konsumen Berbasis Metode Importance Performance Analysis (IPA) pada Kafe Kopi XYZ Arif Luqman Ibrahim; Evi Tri Anjani; Putri Agustina; Siti Syarah Fatiqiyah
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 2 (2025): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i2.570

Abstract

Customer satisfaction is a key factor in business success and sustainability, especially in the competitive café industry such as in Bogor. Xyz Coffee Cafe, with its unique nature concept and guaranteed coffee product quality, strives to understand and meet consumer expectations in order to maintain its position in the market.The aim of this study is to analyse consumer satisfaction at Xyz Coffee Cafe using the Importance-Performance Analysis (IPA) method.This study uses a qualitative descriptive approach with quantitative analysis. Data was collected through questionnaires to 54 respondents who had visited Xyz B Coffee Cafe. The results of the analysis show that the cafe has a good performance in maintaining consumer interests in most attributes, with strategic recommendations to improve certain aspects to maintain and increase customer satisfaction.
Penerapan Inovasi Digital untuk Meningkatkan Daya Saing UMKM di Desa Cijayanti Palahudin; Titiek Tjahja Andari; Andy Lesmana; Indra; Wahyu Pratama; Novy Ramadhina; Padila Nurhikmah; Arif Luqman Ibrahim
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3760

Abstract

This community service program aims to improve the understanding and skills of micro, small, and medium enterprises (MSMEs) in Cijayanti Village through the application of digital innovation. The program was carried out through training sessions, workshops, and practical mentoring, focusing on the use of social media, e-commerce platforms, and simple applications to support marketing and business management. The results showed an increase in participants’ knowledge and basic skills in creating digital promotional content, managing social media accounts, and starting the use of online stores. In addition, the program fostered motivation among MSME actors to develop technology-based marketing strategies. Although the long-term impact cannot yet be measured due to limited monitoring time, this activity serves as an initial foundation for MSMEs in Cijayanti Village to enhance their competitiveness through the adoption of digital innovation.
Co-Authors Andy Lesmana Evi Tri Anjani Indra Novy Ramadhina Nurul Ihsan Maulana Padila Nurhikmah Palahudin Pera Pujiawati Seftia Putri Agustina Ratnasih, Cucu Saepul Anwar Shilvia Ananda Siti Syarah Fatiqiyah Suci Nuralita Titiek Tjahja Andari Wahyu Pratama