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Rahmadiana, Rahmadiana
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Journal : Journal of Digital Media Communication

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COMMUNICATION IN THE INITIAL IMPLEMENTATION OF DIGITAL TV MIGRATION IN BEKASI CITY Sutanto, Vinnawaty; Rahmadiana, Rahmadiana
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11729

Abstract

The migration from analog to digital television or analog switch-off (ASO) represents a solution to overcome various limitations of analog systems. Digital television offers multicasting capabilities, enabling multiple transmission signals through a single channel, thereby addressing spectrum constraints faced by analog television. This study explores communication strategies during the initial phase of analog switch-off in Bekasi City. Theoretical frameworks like diffusion of innovations highlight the importance of communication in disseminating information and facilitating technology adoption. This research uses qualitative approaches to investigate community responses and satisfaction with digital television. Findings indicate that direct information from local officials and media channels significantly influences public readiness and acceptance of digital television. The study aligns with diffusion theory stages, illustrating how knowledge acquisition, persuasion, decision-making, implementation, and confirmation phases influence community adoption. Effective communication, supported by clear regulations and governmental policies, accelerates technology adoption and enhances user satisfaction. Insights from this study underscore the importance of proactive government support and targeted communication strategies in successful ASO implementation. The findings contribute to understanding how effective communication can facilitate technology transitions and improve broadcast quality and user experience in digital television. 
Co-Authors Aripin Ahmad, Aripin Asnawi Abdullah Bambang Santosa Banyusufi, Azizah Mentari Fahmi Ichwansyah Fajriah, Nurul Fikri Fikri Gustiawan, Deni Herna, Herna Kasusilaningrum, Tyas M. Marthoenis Mulyadi Mulyadi Rina Pratiwi Risnawati, Henny Salim Salim, Salim Sari, Hastuti Indra Sutanto, Vinna Waty Sutanto, Vinnawaty Wahab, Afwan Wahjono, Dani Siswardhani Zibran, Rifaldi Zulmita, Zulmita