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All Journal Jurnal Multidisiplin West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies West Science Islamic Studies
Nurhasanah, Dila Padila
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Journal : West Science Interdisciplinary Studies

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The Effect of Customer Experience and Video Marketing on Satisfaction Levels and Word-of-Mouth on TikTok in West Java Sudirjo, Frans; Setiyawan, Heri; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1871

Abstract

This study investigates the effect of customer experience and video marketing on satisfaction levels and word-of-mouth in the context of TikTok usage in West Java, Indonesia. Utilizing a quantitative approach, data were collected from 230 TikTok users through a structured questionnaire employing a Likert scale (1-5). The analysis, conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3), reveals that customer experience and video marketing significantly influence satisfaction levels and word-of-mouth. Customer experience emerges as the more influential factor in shaping user satisfaction and advocacy. These findings underscore the importance of optimizing both user experience and marketing strategies to enhance consumer engagement and loyalty. This study contributes to the growing body of literature on digital marketing and consumer behavior, offering actionable insights for businesses aiming to succeed on social media platforms.
A Bibliometric Review of Customer Experience-Based Financial Strategies Judijanto, Loso; Nurhasanah, Dila Padila; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1911

Abstract

Customer experience (CX) has emerged as a critical component of strategic planning within the financial services industry, driving value creation through personalization, loyalty, and operational efficiency. This study conducts a bibliometric review to map the intellectual landscape of customer experience-based financial strategies using data extracted from the Scopus database and analyzed through VOSviewer. A total of 502 articles were evaluated using co-authorship, citation, keyword co-occurrence, and country collaboration analyses. The results reveal that central themes such as customer satisfaction, finance, and financial services form the conceptual core of the field, while recent trends emphasize digital transformation, fintech, and artificial intelligence. Prominent scholars and methodological influences shape the field’s theoretical base, with the United States and India identified as key contributors to global research collaboration. The study highlights the evolution of the domain from service quality models to AI-enabled customer engagement, and identifies opportunities for future research in cross-cultural contexts, empirical validation, and ethical dimensions of digital CX strategies.
What is the impact of tour guide quality and outdoor activity innovation on tourist satisfaction in Bali? Abas, Sayid; Nurhasanah, Dila Padila; Lesmana, Tera
West Science Interdisciplinary Studies Vol. 3 No. 06 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i06.2027

Abstract

This study examines the impact of tour guide quality and outdoor activity innovation on tourist satisfaction in Bali, a premier global tourist destination. Utilizing a quantitative approach, data were collected from 150 tourists using a structured Likert-scale questionnaire (1–5). Data analysis was performed using SPSS version 25, involving descriptive, reliability, and regression analyses. Results reveal that both tour guide quality and outdoor activity innovation significantly and positively influence tourist satisfaction, with tour guide quality exhibiting a stronger impact. The findings highlight the critical role of professional, knowledgeable guides and innovative recreational offerings in shaping memorable tourist experiences. This study provides actionable insights for tourism stakeholders in Bali, emphasizing the importance of investing in guide training programs and creative outdoor activities to sustain and enhance tourist satisfaction in a competitive global market.
The Effects of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta Wulansari, Retno; Nurhasanah, Dila Padila; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2343

Abstract

This study examines The Impact of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta. The rapid rise of short-form video platforms and image-based search tools has transformed how consumers discover and purchase fashion products. Using a quantitative research design, data were collected from 180 respondents who actively engage with TikTok and visual search features when shopping for local fashion items. The data were analyzed using Structural Equation Modeling (SEM) with PLS 3.0 software. Results show that both visual search and TikTok marketing have significant positive effects on consumer interaction and purchasing decisions. Among the two, TikTok marketing exhibits the strongest influence, confirming the platform’s effectiveness in fostering engagement and driving purchase intention. Furthermore, consumer interaction acts as a mediating variable, strengthening the relationship between marketing stimuli and purchase behavior. The findings highlight that integrating visual search optimization and interactive TikTok marketing strategies can enhance brand visibility, consumer engagement, and sales performance for local fashion businesses in Jakarta.
A Bibliometric Analysis of the Role of Companies in Achieving the Sustainable Development Goals Judijanto, Loso; Muhtadi, Muhamad Ammar; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.797

Abstract

The pursuit of Sustainable Development Goals (SDGs) has become paramount in addressing global environmental, social, and economic challenges. In this context, the role of companies in advancing sustainable development has garnered increasing attention. This research conducts a comprehensive bibliometric analysis to elucidate the landscape of research pertaining to the involvement of companies in achieving the SDGs. By systematically analyzing scholarly literature spanning from 1992 to 2024, encompassing 980 papers and 162,376 citations, key themes, trends, and gaps in the literature are uncovered. The analysis reveals a robust citation impact, with an average of 5,074.25 citations per year and 165.69 citations per paper. Notably, the study identifies prominent works such as the World Health Organization's "World Health Statistics 2016" and seminal publications by authors like T. Dyllick, J. Elkington, and J.D. Sachs, highlighting the evolving discourse on corporate sustainability and its intersection with the SDGs. Moreover, network visualizations illustrate the relational dynamics among research themes and authors, showcasing the centrality of topics like innovation and business models, while also identifying emerging areas of interest such as artificial intelligence and sustainable business practices. These findings offer valuable insights for policymakers, practitioners, and researchers, guiding future inquiries and collaborations towards addressing critical knowledge gaps in the pursuit of sustainable development.
Co-Authors Abas, Sayid Andiani, Paramita Ansori, Tirangga Apriyanto, Apriyanto Dama, Desi Putri Frans Sudirjo Gatot Wijayanto Judijanto, Loso Lesmana, Tera Muhtadi, Muhamad Ammar Novitasari, Salwa Aulia Pahrijal, Rival Priyana, Yana Retno Wulansari setiawati, rahmi Setiyawan, Heri Supriandi Supriandi, Supriandi Suroso, Adi Wilistiningsih, Sri