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Manajemen Pemasaran Pendidikan di MTs Al-Ikhlas Pratama, Yoga Anjas; Widiawati, Wilda; Hendra, Ritman; Mediwinata, Ahmad Fadil; Alfiyanto, Afif
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i2.3741

Abstract

Tujuan penelitian ini adalah untuk mengetahui tentang manajemen pemasaran pendidikan yang dilakukan oleh MTs Al-Ikhlas, serta faktor yang mempengaruhinya. Metode penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Informan kunci dalam penelitian ini adalah kepala sekolah, dan informan pendukungnya adalah tenaga pendidik, tenaga kependidikan, siswa dan masyarakat sekitar sekolah MTs Al-Ikhlas. Hasil peneltian ini menujukan bahwa MTs Al-Ikhlas telah menerapkan manajemen pemasaran pendidikan yang cukup baik, yaitu 1) beberapa program dan pelayanan yang ditawarkan dapat menarik minat masyarakat; 2) kegiatan promosi yang dilakukan sekolah cukup baik dan dibentuk tim khusus untuk mempromosikan pendidikan; dan 3) Kegiatan promosi yang dilakukan sekolah yaitu memasang spanduk, menyebar brosur, memasang iklan dan sosialisai ke sekolahan lain. Faktor pendukung pemasaran pendidikan, yaitu 1) memiliki biaya yang terjangkau; 2) kualitas tenaga pendidik dan kependidikan yang baik; dan 3) Lokasi yang strategis. Faktor penghambatnya, yaitu 1) ketatnya persaingan; dan 2) kurangnya dana untuk promosi pendidikan.
Job Analysis Urgentity (Task) in Islamic Education Hendra, Ritman; Jamilus, Jamilus; Dogan, Recep; Gugler, Thomas K.
Al-Hijr: Journal of Adulearn World Vol. 1 No. 2 (2022)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/alhijr.v1i2.518

Abstract

This study aims to provide an understanding of the importance of a task/job analysis for the advancement of Islamic education in Islamic educational institutions. With the analysis of the tasks placed by each human resource in their respective positions with their respective competencies, the goals of Islamic education will be achieved. The method used in this research is qualitative in a literature study approach, while in collecting data and study materials through various books and journals and other documents relevant to the study, a conclusion is then drawn. The expected results of this discussion will later contribute to Islamic education in Islamic educational institutions to make task analysis a top priority in achieving the goals of Islamic education. There are four types of job analysis carried out by educational institutions, namely 1) Job Analysis for personal specifications, 2) Job Analysis for training purposes, 3) Job Analysis for setting rates and 4) Job Analysis for method improvements. These four are important parts carried out by Islamic educational institutions in finding human resources who really contribute to the progress of Islamic education
The Importance of Individual Behaviour on Organization Hendra, Ritman; Demina, Demina; Hael, Edar; Adolt, Sealry
Al-Hijr: Journal of Adulearn World Vol. 1 No. 4 (2022)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/alhijr.v1i4.528

Abstract

This study aims to comprehensively explore the behavior of individuals for their involvement in an organization and the extent to which their role is able to influence the organization in achieving the goals and objectives of the organization. In this study the research method used is qualitative research, in collecting data and sources related to research results obtained through journals and related books and other relevant sources. While the data processing techniques used are based on sources obtained through descriptive analysis, the last conclusion is drawn. The expected result of individual behavior and its influence on the organization is the achievement of the goals of an organization, because behavior is closely related to the competencies possessed by each individual involved in the organization, between one individual and another individual being able to complement each other appropriately, proportionally and professional, so that the implications for organizational development can have a positive impact. The influence can be seen from several factors, namely 1). Psychology. 2). Sociology. 3). Anthropology. 4). Political. In general, these four will be able to influence the behavior of individuals in the organization.
Al-Quran Hadith Learning Design in Facing the Era 5.0 Hendra, Ritman; Rahman, Yenni; Humaeroh, Iis; Niimmasubhani, Niimmasubhani; Alfiyanto, Afif
At-Tarbawi: Jurnal Pendidikan, Sosial dan Kebudayaan Vol 9 No 1 (2022): At-Tarbawi: Jurnal Pendidikan, Sosial dan Kebudayaan
Publisher : the Faculty of Education and Teacher Training of the Institut Agama Islam Negeri (IAIN) Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/tarbawi.v9i1.4238

Abstract

Al-Quran Hadith is one of the subjects in the Islamic Religious Education (PAI) and Arabic language. This subject is important to learn without reducing the importance of other subjects that are still in the same family or other general subjects being taught. This article aims to provide strategies for finding appropriate and relevant patterns related to the development of science and technology; times have changed towards the era of society 5.0. Changing is a strategy used by the tutors of Al-Quran Hadith subjects while continuing to update their knowledge to deal with changes, which changes cannot be restrained and inhibited. So that students have the stimulation to study the Al-Quran Hadith to encourage them to be individuals who give benefits to themselves, their families and society. Many cases in this country can be minimized through students' understanding of the Al-Qur’an and Hadith. This research was library research and used a descriptive qualitative approach. The data were collected through various articles and relevant books. A descriptive analysis was carried out and conclusions were made. The result of this article showed a strategy that must be owned by educators was adapting to the times they are facing, especially the subjects of the Al-Quran and Hadith as the main guidance for Muslims