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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 Proceeding of The International Conference on Economics and Business International Journal of Economics, Commerce, and Management Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Annisa Sanny
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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COMPARISON OF INDONESIAN AND MALAYSIAN STUDENT ENTREPRENEURSHIP STUDIES: A MANAGEMENT AND ACCOUNTING PERSPECTIVE Vivi Oxana Putri; Marsaulina Sirait; Della Aureliya; Hafizah Khaira Nasution; Ginta Puspita; Etriyani Karolina Br Sembiring; Miftahul Jannah; Eliza Rusliana Br Harahap; Anisa; Annisa Sanny; Ayu Kurnia Sari; Noni Ardi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.908

Abstract

This study aims to compare the implementation of entrepreneurship education at Universitas Pembangunan Panca Budi (UNPAB) Medan, Indonesia, and Universiti Putra Malaysia (UPM) from management and accounting perspectives. The research is based on the importance of entrepreneurship education in preparing graduates with adaptive business skills in the Southeast Asian digital economy era. Theoretical review refers to the concepts of Strategic Management Accounting (SMA) and Management Control Systems (MCS) which support decision-making based on data and business performance indicators. This study used a qualitative method with a case study approach at both universities, involving observation, in-depth interviews, and documentation of student entrepreneurship programs. The findings show that practical-based entrepreneurship education at both institutions significantly improves students’ managerial, accounting, and business skills. Students involved in business incubators, campus bazaars, and small business operations can prepare simple financial reports, analyze operational costs, and determine business strategies based on financial and non-financial data. In conclusion, the entrepreneurship education models developed by UNPAB and UPM effectively shape competent young entrepreneurs, and it is recommended that similar programs be implemented more widely in higher education institutions within the region.
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020) Nita Salsabila; Annisa Sanny
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.448

Abstract

This study aims to test and find out more clearly "The Effect of Product Quality, Price, and Electronic Word of Mouth on Purchasing Decisions for Emina products (Case Study on UNPAB Management Students class of 2020)". This study uses a quantitative method involving 78 respondents. data collection was carried out using the distribution of questionnaires via google form. The data obtained was analyzed with a statistical formula, namely by using multiple linear regression analysis which was processed using the SPSS version 20 program. The results of quantitative research indicate that Product Quality, Price, and Electronic Word of Mouth partially have a positive and significant effect on Emina Product Purchasing Decisions. and Product Quality, Price, Electronic Word of Mouth simultaneously have a positive and significant effect on Emina Product Purchasing Decisions.
Co-Authors Anisa Ayu Kurnia Sari Daulay, Muhammad Toyib Della Aureliya Dewi Nurmasari Pane Dian Putri Ramadhani Eli Delvi Yanti Eliza Rusliana Br Harahap Etriyani Karolina Br Sembiring Febrina Annisa Firdiya Amiyananda Ginta Puspita Hafizah Khaira Nasution Lhia Flora Triwinarti Tambunan Maharani Era Marsaulina Sirait MIFTAHUL JANNAH Mila Arasy Muhamad Toyib Daulay Nita Salsabila Noni Ardi Nur Athifah Putri Khairiyah Ramadhan Harahap Sakdiah Sebayang, Saimara AM SILVIA RAHMA SAFITRI Siti Maisyarah Vivi Oxana Putri Wahyu Indah Sari