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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara East Asian Journal of Multidisciplinary Research (EAJMR) Proceeding of The International Conference on Economics and Business Asian Journal of Management Analytics Proceedings of The International Conference on Business and Economics Journal of Management, Economic, and Accounting International Journal of Economics and Management Proceeding Of International Conference On Education, Society And Humanity
Muhamad Toyib Daulay
Universitas Pembangunan Panca Budi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Business Capital, Labor, Number of Consumers and Production on SMEs Income in Medan Petisah District Muhamad Toyib Daulay; Annisa Sanny
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i1.513

Abstract

The effect of the independent variable on the dependent variable, which is entitled " Analysis of Business Capital, Labor, Number of Consumers and Production on UKM Income in Medan Petisah District". In this study, researchers used primary data using a population of 176 and a sample of 122 SMEs in the restaurant sector. Based on the results of data processing using the SPSS version 16.0 application, capital has a significant direct effect on income. Labor has a significant direct effect on income. Consumers have a significant direct effect on income. And based on path analysis research, the results of data processing show that the value of capital has a positive effect on income through production as an intervening variable. Labor has a positive effect on income through production as an intervening variable. Consumers have a positive effect on income through production as an intervening variable.
The Effect of Brand Image, Promotion, and Product Design on Purchasing Decisions of Morinaga Chil School Milk Annisa Sanny; Muhamad Toyib Daulay
Proceeding of The International Conference on Economics and Business Vol. 2 No. 2 (2023): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v2i2.278

Abstract

This research was to determine the effect of Brand Image, Promotion, and Product Design on Purchase Decisions for Morinaga Chil School Milk at Brastagi Supermarket. The analysis used is associative analysis, this research method is quantitative. The sample in this research is 100 respondents. The results obtained from this study indicate that their image partially and significantly influences purchasing decisions, and promotions partially and significantly influence purchasing decisions. Product Design partially has no effect and is not significant in Purchasing Decisions. Brand Image, Promotion, and Product Design simultaneously and significantly affect Purchase Decisions. the acquisition value of Adjusted R square 0.865 can be called the coefficient of determination, this means 0.865 (86.5%) Consumer Purchase Decisions can be obtained and explained by brand image, promotion, and product design
Increasing MSME Competitiveness through Green Marketing Implementation: The Case of Pematang Serai Village, Langkat Sanny, Annisa; Daulay, Muhamad Toyib; Ritonga, Husni Muharram; Putri, Indry Febrianti
East Asian Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i4.9024

Abstract

This study aims to analyze the role of Green Marketing implementation in increasing the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Pematang Serai Village, Langkat. Case studies are conducted using a quantitative approach, data type. What is used in this study is primary data taken through direct research, also with secondary data as support. The results showed that the implementation of Green Marketing significantly contributed to increasing the competitiveness of MSMEs in Pematang Serai Village. Through environmentally friendly and sustainable marketing practices, MSMEs are able to create competitive advantages, improve brand image, and attract the attention of consumers who care about the environment. The implications of this research provide guidance for stakeholders to strengthen Green Marketing strategies in supporting the growth and sustainability of MSMEs at the village level.
Enhancing Community Welfare through Participatory Management of Village-Owned Enterprises: A Case Study in Pematang Serai Village, Langkat District Daulay, Muhamad Toyib; Sanny, Annisa; Sari, Wahyu Indah; Riwanda, Febby
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8548

Abstract

This study aims to examine the contribution of participatory management to improving community welfare through BUMDes in Pematang Serai Village, Langkat. Qualitative case studies are conducted through interviews and observations. The results show that participatory management is significant in empowering BUMDes and improving community welfare. Active community participation in the decision, planning, implementation, and evaluation of BUMDes has a positive impact on income, access to public services, and quality of life. This research makes an important contribution in understanding the role of participatory management in improving welfare through BUMDes. Relevant policy implications are outlined to support sustainable BUMDes and welfare in Pematang Serai Village.
PARTICIPATORY MANAGEMENT IN IMPROVING COMMUNITY WELFARE IN PEMATANG SERAI VILLAGE Daulay, Muhamad Toyib; Sanny, Annisa; Sari, Wahyu Indah; Riwanda, Febby
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the role of participatory management in improving community welfare in Pematang Serai Village. Through a qualitative approach with in-depth interviews, this study found that community participation in the decision-making process and implementation of local development programs contributed significantly to improving welfare. Such participation builds community belonging, involvement, and capacity, and strengthens relationships between village government and communities. However, challenges faced include lack of awareness, cultural and structural barriers, and limited resources. Recommendations were given to strengthen community capacity, increase understanding of the benefits of participation, and strengthen cooperation between village government and communities. This research provides guidance for policymakers in designing inclusive, participatory, and sustainable development programs.
Penerapan Startegi Pengembangan Usaha Kuliner Tanghulu Buah Strawberry Sebagai Peluang Usaha Rumahan Di Desa Lau Gumba Sanny, Annisa; Toyib Daulay, Muhamad; Yulianisa, Dhea
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2893

Abstract

Penerapan strategi pengembangan usaha kuliner tanghulu buah strawberry sebagai peluang usaha rumahan menawarkan potensi yang menjanjikan. Dengan memanfaatkan permintaan yang meningkat untuk camilan inovatif dan minat konsumen terhadap makanan lokal, usaha kuliner tanghulu buah strawberry dapat menghasilkan keuntungan yang signifikan. Dalam rangka mencapai kesuksesan, inovasi produk, strategi pemasaran yang efektif, dan kualitas produk yang konsisten harus menjadi fokus utama. Tujuan dari pengabdian ini adalah untuk meningkatkan perekonomian masyarakat Desa Lau Gumba melalui pengembangan potensi ekonomi lokal. Potensi ekonomi lokal yang dikembangkan adalah potensi pertanian berupa buah strawberry. Kegiatan pengabdian ini dibagi menjadi tiga tahap, yaitu: Tahap persiapan, Tahap pelaksanaan dan Tahap evaluasi. Berdasarkan hasil pengabdian ini, dapat disimpulkan bahwa penerapan strategi pengembangan usaha kuliner tanghulu buah strawberry adalah dengan memaksimalkan lahan yang ada, pembentukan group atau kelompok usaha kuliner rumah tangga yang dapat memberikan dampak positif terhadap pendapatan rumah tangga dan Masyarakat desa. Adapun Metode yang dilakukan dalam pengabdian ini adalah dengan mengedukasi masyarakat tentang strategi pemasaran yang dilakukan seperti menggunakan label produk, memasang spanduk, menjaga kwalitas produk, penetapan harga dana media promosi yang di gunakan.
Sosialisasi Budaya Semangat Kerja, Budaya Organisasi Dan Lingkungan Kerja Pada PNS Desa Purwodadi Toyib Daulay, Muhamad; Sanny, Annisa; Khairiah, Putri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2894

Abstract

Kegiatan ini bertujuan untuk meningkatkan kualitas sumber daya manusia khusunya pegawai negeri sipil yang berada di lingkungan kantor desa Purwodadi kecamatan Sunggal Kabupaten Deli Serdang. Analisis situasi mengidentifikasi beberapa permasalahan, antara lain masih rendahnya semangat kerja, budaya organisasi dan lingkungan kerja para pegawai PNS dalam menyelesaikan pekerjaannya sehingga pekerjaan yang di harapkan dapat selesai lebih cepat dan baik harus tertunda. Untuk mengatasi permasalahan tersebut, solusi yang ditawarkan meliputi pelatihan dan pemahaman bahwa pekerjaan yang ada saat ini merupakan tanggung jawab yang harus di selesaikan dengan baik. Jenis luaran yang diharapkan dari kegiatan ini termasuk peningkatan semangat kerja, pemahaman lebih dalam tentang budaya organisasi serta menjaga lingkungan kerja yang stabil sehingga mampu meningkatkan kinerja para pegawai PNS dalaam menyelesaikan pekerjaannya. Metode pendekatan yang ditawarkan mencakup pelatihan, sosialisasi, diskusi kelompok, dan pendekatan partisipatif dalam penyusunan rencana pelatihan dan diskusi yang akan memberikan masukan bagi para PNS dalam pekerjaannya.
Sentiment Analysis of Community Perceptions on Coastal HRM Practices in Blue Economy Initiatives: An NLP-Based Study Muhamad Toyib Daulay
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4009

Abstract

Indonesia’s vast coastline and reliance on maritime sectors highlight the urgency of sustainable coastal management. Within this context, Human Resource Management (HRM) plays a crucial role in ensuring community participation and support for blue economy initiatives. This study examines community perceptions toward coastal HRM practices within blue economy initiatives in North Sumatra Province, Indonesia, using advanced natural language processing techniques. This study analyzes 4,399 text samples from community surveys, public forums, and stakeholder interviews using RoBERTa, BERT, and LSTM models to identify sentiment patterns surrounding coastal management strategies. Results show a balanced sentiment distribution: 34.7% positive, 28.9% neutral, and 36.4% negative responses. Temporal analysis reveals sentiment evolution from initial skepticism (-0.23) through consultation improvements (+0.15) to cautious optimism (+0.31) following early project benefits. Key findings indicate that while communities show potential for supporting blue economy initiatives, successful implementation requires addressing concerns about economic displacement, cultural disruption, and inadequate compensation. The study contributes a scalable NLP framework for continuous community sentiment monitoring in coastal management contexts.
The Influence Of Principals’ Charismatic Leadership And Teacher Motivation On Teacher Performance At SMP Panca Budi Medan Ahmad Syarif; Saimara AM Sebayang; Muhamad Toyib Daulay
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1529

Abstract

Teacher performance is a crucial factor in determining the quality of education, as high-performing teachers are able to create effective and innovative learning processes that support students’ competency development. This study aims to analyze the influence of the principal’s charismatic leadership (X₁) and teacher motivation (X₂) on teacher performance (Y) at SMP Panca Budi Medan, as well as to examine the role of motivation as a supporting factor in improving teacher performance. A quantitative approach with an associative explanatory method was employed, involving all 40 teachers of SMP Panca Budi Medan as the research sample. Data were collected through questionnaires, observations, and documentation, and analyzed using validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, and hypothesis testing through partial (t-test) and simultaneous (F-test) analyses. The results indicate that all research instruments are valid and highly reliable, with Cronbach’s Alpha values of 0.977 for X₁, 0.968 for X₂, and 0.962 for Y. The classical assumption tests were fulfilled, indicating that the regression model is appropriate for analysis. Multiple regression analysis reveals that charismatic leadership has a positive and significant effect on teacher performance (B = 0.965; Sig. = 0.000), while teacher motivation also shows a positive effect but is not statistically significant (B = 0.049; Sig. = 0.267). The F-test demonstrates that X₁ and X₂ simultaneously have a significant effect on Y (F = 174.318; Sig. = 0.000), with a coefficient of determination (R²) of 0.904. These findings confirm that charismatic leadership is the primary factor in enhancing teacher performance, while motivation functions as a supporting factor that strengthens the influence of leadership. Principals who demonstrate charismatic leadership while providing motivational support can foster greater teacher professionalism and improve the overall quality of learning.
Analysis of Personality, Leadership, and Organizational Culture on Work Discipline of Honorary Employees of the Binjai City Transportation Service Nabila Nabila; Muhamad Toyib Daulay; Ikhah Malikhah
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1588

Abstract

This study aimed to examine the effects of personality, leadership, and organizational culture on the work discipline of honorary employees at the Binjai City Transportation Office. The population of this study consisted of 185 employees, and a total of 65 employees were selected as respondents based on the Slovin formula. The sampling technique used was purposive sampling. The research was conducted in 2025. This study employed primary quantitative data collected through questionnaires and processed using SPSS version 24.0. The data analysis technique used was multiple linear regression analysis. The results showed that personality, leadership, and organizational culture partially and simultaneously had positive and significant effects on the work discipline of honorary employees at the Binjai City Transportation Office. The partial test (t-test) indicated that personality had a regression coefficient of 0.277, a t-value of 4.344, and a significance value of 0.000. Leadership had a regression coefficient of 0.327, a t-value of 4.179, and a significance value of 0.000. Organizational culture had a regression coefficient of 0.351, a t-value of 4.365, and a significance value of 0.000. The simultaneous test (F-test) showed an F-value of 316.524 with a significance value of 0.000. The t-table value was 2.000 and the F-table value was 2.755, indicating that t-count was greater than t-table and F-count was greater than F-table, with a significance value less than 0.05. Therefore, Ha was accepted and Ho was rejected, meaning that hypotheses H1, H2, H3, and H4 were proven and accepted as the results were consistent with the proposed hypotheses. The most dominant variable influencing work discipline was organizational culture, with the largest Beta value of 0.373. Approximately 93.7% of work discipline was explained by personality, leadership, and organizational culture, while the remaining percentage was influenced by other factors. Personality, leadership, and organizational culture had a very strong relationship with work discipline, as indicated by an R value of 0.969.
Co-Authors Ahmad Syarif Annisa Sanny Annisa Sanny Desi Astuti Ikhah Malikhah Khairiah, Putri Nabila Nabila Putri, Indry Febrianti RITONGA, HUSNI MUHARRAM Riwanda, Febby Saimara AM Sebayang Sanny, Annisa Sari, Wahyu Indah Tanti Indrianty Yulianisa, Dhea