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All Journal Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Innovative and Creativity
Harahap, Tetty Rahmiati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Effect of Expertise Time Constraints, Interactivity and Promotion on Impulse Purchases Live Streaming TikTok Harahap, Tetty Rahmiati; Wahyuni, Erni
Jurnal Ilmiah Akuntansi Kesatuan Vol. 12 No. 1 (2024): JIAKES Edisi Februari 2024
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v12i1.2439

Abstract

E-commerce is currently developing rapidly throughout the world. This development began when the Covid-19 outbreak occurred and was felt by people throughout the world and there were increasingly more forms of online transactions compared to manual ones. This research aims to analyze the relationship between live streaming-based online sales and impulsive buying using indicators of interactivity, expertise and promotion time limit. This research is quantitative descriptive. The population in this study were students using TikTok in Labuhanbatu Regency. The sampling technique used was non-probability sampling. A web-based online questionnaire was created using the application from google form. Respondents were invited via email, WhatsApp, with a message containing a link connected to a website containing the questions in the questionnaire, then filled in. The targeted sample of 100 participants from this research is expected to meet the requirements to participate in this research. The data obtained from the research was processed using data analysis techniques, namely multiple linear regression analysis using SmartPLS. The results of this research conclude that interactivity has a positive and significant effect on impulse buying. This means that the higher the interaction that streamers build in making online sales on TikTok Live Streaming the higher the impulse purchases made by consumers. Second, this research also found that expertise has a positive and significant effect on impulse buying. the expertise a social media influencer possesses can greatly determine a customer's level of engagement, and therefore, their intent to purchase as well. In this way, the higher the expertise the streamer has in making sales on live streaming The higher the rate of impulsive betting that occurs during live streaming. Lastly, promotion time limits have a positive and significant effect on impulse buying. This means that the more promotional exposure felt by consumers, the higher the impulse purchases made during live streaming. Time limit marketing is a strategy for marketing products by providing limited time to create pressure for buyers so that they can speed up the process of making purchasing decisions.
Penerapan Undang-Undang Perkawinan Di Desa Kec. Marindal 1 Gang. Baru Kabupaten Deli Serdang Robiyanti, Dewi; Harahap, Syaiful Khoiri; Dalimunte, Nurul; Rambe, Saima; Harahap, Tetty Rahmiati; Wahyuni, Erni
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6891

Abstract

Perubahan Undang-Undang No. 1 Tahun 1974 melalui Undang-Undang No. 16 Tahun 2019 menetapkan batas usia minimal perkawinan bagi laki-laki dan perempuan menjadi 19 tahun. Penelitian ini bertujuan untuk menilai penerapan regulasi tersebut di Desa Marindal 1 Gang Baru, Kecamatan Patumbak. Metode yang digunakan meliputi observasi langsung dan wawancara informal dengan masyarakat setempat. Hasil pengamatan menunjukkan bahwa sebagian masyarakat telah memahami ketentuan hukum baru terkait usia minimal perkawinan. Namun, praktik perkawinan di bawah umur masih ditemukan, yang mengindikasikan adanya kesenjangan antara regulasi dan implementasi di lapangan. Oleh karena itu, diperlukan penguatan sosialisasi hukum secara berkelanjutan serta peningkatan pengawasan administratif oleh aparat desa dan instansi terkait. Upaya ini penting untuk memastikan efektivitas regulasi dalam mencegah perkawinan anak dan melindungi hak-hak generasi muda.
Pengaruh Digital Financial Literacy dan Adopsi Financial Technology Terhadap Kinerja UMKM di Labuhanbatu Dengan Akses Lembaga Keuangan Sebagai Variabel Moderasi Sitio, Riana; Harahap, Tetty Rahmiati; Erni Wahyuni
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5024

Abstract

The development of the digital economy requires MSMEs to adopt financial technology and increase financial digital literacy. However, the effectiveness of these factors in improving the performance of MSMEs still shows inconsistent results in the empirical literature. This quantitative research uses a survey of MSME samples. Data were analyzed using regression analysis and moderated regression analysis (MRA) techniques to test the direct influence and moderation effect. The results of the study revealed that digital financial literacy and the adoption of financial technology did not have a significant direct effect on the performance of MSMEs. However, both variables have been shown to significantly increase access to financial institutions. The main finding of this study is that access to financial institutions not only has a positive and significant direct effect on performance, but also acts as a moderator that strengthens the influence of digital financial literacy and the adoption of financial technology on the performance of MSMEs. This study highlights the need for an integrated approach in MSME empowerment policies. Increased digital capabilities and technology adoption must be synergized with expanded access to formal finance to maximize its impact on improving business performance. For further research, it is important to consider mediation mechanisms and other contingency variables.
Co-Authors Erni Wahyuni Nurul Dalimunte Rambe, Saima Robiyanti, Dewi Sitio, Riana Syaiful Khoiri Harahap WAHYUNI, ERNI