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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Yomeini Margareth Sagala
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

Abstract

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.
THE EFFECT OF EASE OF TRANSACTIONS AND DISCOUNTS ON CUSTOMER LOYALTY AND THE IMPACT ON CUSTOMER SATISFACTION OF FUND USERS (CASE STUDY OF CONSUMERS AT KANAYA MOBILE & BRILINK STORES IN SEI RAMPAH) Yenni Arfah; Yenni Mariani Sinurat; Yomeini Margareth Sagala; Yusen Cindranata
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1367

Abstract

This study aims to determine the effect of Ease of Transactions and Discounts on Customer Satisfaction and their impact on Customer Loyalty Dana Users. This research was conducted on Dana users at Kanaya Ponsel & Brilink Stores located in Sei Rampah. Serdang Bedagai. This type of research is a quantitative descriptive research. The research sample was 96 respondents with a sampling technique using a purposive sampling technique. The research data was obtained using a google form questionnaire. The data analysis method uses the path analysis method with the help of the SPSS Statistics 25 analysis program. The results show that: 1). Ease of transaction has a significant effect on customer satisfaction. 2). Discounts have no significant effect on customer satisfaction. 3). The ease of transactions has a significant effect on customer loyalty. 4). Discounts have no significant effect on customer loyalty. 5). Satisfaction Satisfaction has a significant effect on customer loyalty. 6). Customer satisfaction has an impact on the ease of transactions on customer loyalty 7). Customer satisfaction has no impact on discounts on customer loyalty.
Co-Authors Ayu Zurlaini Damanik Bobby Hartanto Cici Puspaningrum Daniel Collyn Kumala Vera Dewi Murbanto Sinaga Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Suci Etri Jayanti Suwadi Suwadi Syafrizal, Rodi Yenni Arfah Yenni Mariani Sinurat Yusen Cindranata