Garuda - Garba Rujukan Digital

Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.

Analisis Struktur Biaya Dan Break Even Point Pada UMKM Salero Basamo Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Yenni Mariani Sinurat; Murbanto Sinaga
Jurnal Mutiara Ilmu Akuntansi Vol 2 No 3 (2024): Juli : Jurnal Mutiara Ilmu Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v2i3.3288

Most micro, small, and medium-sized enterprises (MSMEs) have a limited understanding of sound business budget planning, which often leads to insufficiently prepared budget plans. However, effective budget planning can be achieved if MSMEs understand their cost structure and the break-even point of their business operations. Therefore, this study aims to analyze the cost structure and break-even point of Salero Basamo, an MSME located in Tebing Tinggi. The research adopts a qualitative descriptive approach, with data collection through interviews and observations, focusing on both production and non-production data. This data was then analyzed using cost structure analysis and break-even point analysis. The results indicate that Salero Basamo's cost structure is dominated by variable costs, accounting for 95.30% compared to 4.70% fixed costs. Furthermore, Salero Basamo reaches its break-even point when sales volume reaches 1,949 portions or sales revenue amounts to IDR 53,591,138. These findings have implications for the preparation of Salero Basamo's sales budget plan. To ensure profitability, Salero Basamo must set sales targets above 1,949 portions and revenue above IDR 53,591,138 in their budget plan. This study highlights that break-even point analysis can be a valuable tool for effective profit planning.

Sosialisasi Ekonomi Digital Dalam Upaya Peningkatan Pertumbuhan Kinerja UMKM di Desa Simodong Yenni Mariani Sinurat; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Fitrianingsih Fitrianingsih; Yomeini Sagala; Rika Surianto Zalukhu; Rodi Syafrizal; Ayu Zurlaini Damanik; Murbanto Sinaga
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 1 (2024): Februari : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i1.415

The majority of MSME players in Simodong village have not optimized the use of digital technology in managing their business. Their understanding is also very limited regarding the digital economy and the benefits of technology in their business development. Therefore, community service activities in the form of socialization were held to MSME players in Simodong village, Sei Suka sub-district, Batu Bara district. This socialization activity aims to increase the understanding and knowledge of MSME actors about the digital economy. The socialization activity was attended by 20 participants. The methods used in this service activity are lectures and interactive discussions. The stages of service activities include the preparation stage, implementation stage and evaluation stage. After participating in the service activities, the understanding and knowledge of MSME actors about the digital economy increased. The majority of service activity participants have understood the concepts and benefits of the digital economy. Likewise, E-Commerce and online marketplaces and their benefits in increasing MSME sales have also been understood by the majority of participants. This activity has a significant impact in increasing the understanding and knowledge of participants.

Peningkatan Kapasitas Pelaku UMKM di Desa Sei Rampah dalam Mengoptimalkan Media Sosial di Era Pemasaran Digital Rodi Syafrizal; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Suci Etri Jayanti S; Daniel Collyn; Yenni Mariani Sinurat; Ayu Zurlaini Damanik; Suwadi Suwadi; Yomeini M. Sagala; Murbanto Sinaga; Sri Winda Hardiyanti Damanik
Jurnal Nusantara Berbakti Vol. 3 No. 1 (2025): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i1.555

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.

Analisis Struktur Biaya Dan Break Even Point Pada UMKM Salero Basamo Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Yenni Mariani Sinurat; Murbanto Sinaga
Jurnal Mutiara Ilmu Akuntansi Vol. 2 No. 3 (2024): Juli : Jurnal Mutiara Ilmu Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v2i3.3288

Most micro, small, and medium-sized enterprises (MSMEs) have a limited understanding of sound business budget planning, which often leads to insufficiently prepared budget plans. However, effective budget planning can be achieved if MSMEs understand their cost structure and the break-even point of their business operations. Therefore, this study aims to analyze the cost structure and break-even point of Salero Basamo, an MSME located in Tebing Tinggi. The research adopts a qualitative descriptive approach, with data collection through interviews and observations, focusing on both production and non-production data. This data was then analyzed using cost structure analysis and break-even point analysis. The results indicate that Salero Basamo's cost structure is dominated by variable costs, accounting for 95.30% compared to 4.70% fixed costs. Furthermore, Salero Basamo reaches its break-even point when sales volume reaches 1,949 portions or sales revenue amounts to IDR 53,591,138. These findings have implications for the preparation of Salero Basamo's sales budget plan. To ensure profitability, Salero Basamo must set sales targets above 1,949 portions and revenue above IDR 53,591,138 in their budget plan. This study highlights that break-even point analysis can be a valuable tool for effective profit planning.

Sosialisasi Literasi Digital dan Keamanan Data untuk Pelaku Usaha Mikro, Kecil, dan Menengah di Desa Sei Rejo Daniel Collyn; Rapat Piter Sony Hutauruk; Suci Etri Jayanti S; Murbanto Sinaga; Rika Surianto Zalukhu; Suwadi Suwadi; Ayu Zurlaini Damanik; Yenni Mariani Sinurat; Sri Winda Hardiyanti Damanik; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Donald Frensius Pasaribu
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2776

MSME actors in Sei Rejo Village face infrastructure limitations, low access to digital training, and a lack of guidance, which result in inadequate levels of digital literacy. These challenges prompted the service team to carry out a community engagement activity for MSMEs in Sei Rejo Village, Sei Rampah Sub-district, Serdang Bedagai Regency, to promote awareness of digital literacy and data security. The activity was conducted in the form of a socialization session aimed at improving entrepreneurs’ understanding of the importance of digital literacy and data protection. The session was attended by 20 participants. This community engagement was implemented using a participatory approach through socialization, training, and mentoring methods. The stages of the activity included preparation, implementation, and assistance. This initiative had a positive impact on MSME actors in Sei Rejo Village. The training not only provided conceptual understanding but also practical skills, such as the use of social media for promotion, utilization of cashier applications and digital wallets, and techniques for personal data protection. It also broadened participants' insights on the importance of building consumer trust through secure and professional information management.

THE INFLUENCE OF MOTIVATION AND WORK COMMUNICATION ON EMPLOYEE PERFOMANCE AT PT.INTI TERANG SUKSES WITH WORK SPIRIT AS INTERVENING VARIABLES Yenni Mariani Sinurat; Yenni Arfah; Cindy Milenia Winar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1026

The purpose of this study is to examine the effect of (1) motivation on employee performance (2) work communication on employee performance (3) motivation on work spirit (4) work communication on work spirit (5) motivation on employee performance through work motivation as an intervening variable (6) work communication on employee performance through work motivation as an intervening variable (7) work spirit on employee performance. This study uses a quantitative research approach with the type of explanatory research which aims to analyze how the relationship between one variable with another variable. The population in this study were all of the employees of PT Inti Terang Sukses total of 35 employees. This study uses saturated sampling technique which made all of the population member as the sampel of this study. Questioner was used in this study as the method of collecting data. Analysis tools: instrument test, classical assumption test, multiple linear regression analysis, t test and path analysis using SPSS version 25. The result from this study indicates that motivation affect employee performance, work communication does not affect employee performance and, motivation and work communication affect motivation, and based on the result of path analysis shows that work spirit cannot mediate the effect of motivation on employee performance but can mediate the effect of work communication on employee performance and work spirit affect employee performance.

THE EFFECT OF EASE OF TRANSACTIONS AND DISCOUNTS ON CUSTOMER LOYALTY AND THE IMPACT ON CUSTOMER SATISFACTION OF FUND USERS (CASE STUDY OF CONSUMERS AT KANAYA MOBILE & BRILINK STORES IN SEI RAMPAH) Yenni Arfah; Yenni Mariani Sinurat; Yomeini Margareth Sagala; Yusen Cindranata
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1367

This study aims to determine the effect of Ease of Transactions and Discounts on Customer Satisfaction and their impact on Customer Loyalty Dana Users. This research was conducted on Dana users at Kanaya Ponsel & Brilink Stores located in Sei Rampah. Serdang Bedagai. This type of research is a quantitative descriptive research. The research sample was 96 respondents with a sampling technique using a purposive sampling technique. The research data was obtained using a google form questionnaire. The data analysis method uses the path analysis method with the help of the SPSS Statistics 25 analysis program. The results show that: 1). Ease of transaction has a significant effect on customer satisfaction. 2). Discounts have no significant effect on customer satisfaction. 3). The ease of transactions has a significant effect on customer loyalty. 4). Discounts have no significant effect on customer loyalty. 5). Satisfaction Satisfaction has a significant effect on customer loyalty. 6). Customer satisfaction has an impact on the ease of transactions on customer loyalty 7). Customer satisfaction has no impact on discounts on customer loyalty.

ANALISIS KEPUASAN KONSUMEN PRODUK RENGGINANG PADA USAHA INDUSTRI RUMAH TANGGA FATIH RENGGINANG KECAMATAN SEI SUKA KABUPATEN BATU BARA Siti Fauziah Sari; Yenni Mariani Sinurat
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

This study aims to determine the consumer satisfaction of rengginang products in the home industry business, Sei Suka District, Batu Bara Regency. The subjects of this study were consumers of Fatih Rengginang, Sei Suka District, Batu Bara Regency, which amounted to 10 people. Data collection methods are interviews, observations and field studies, while the data analysis methods used are data reduction, data display and conclusion drawing/verification. The results of this study indicate that the home industry business Fatih Rengginang produces in various sizes with various prices and affordable prices and the quality of taste is delicious and savory and based on the results of the analysis shows that there is a high level of satisfaction with service quality and product quality. in the high category, this is shown from the results of interviews with consumers of Fatih Rengginang.

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