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Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

Abstract

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.
Sosialisasi Ekonomi Digital Dalam Upaya Peningkatan Pertumbuhan Kinerja UMKM di Desa Simodong Yenni Mariani Sinurat; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Fitrianingsih Fitrianingsih; Yomeini Sagala; Rika Surianto Zalukhu; Rodi Syafrizal; Ayu Zurlaini Damanik; Murbanto Sinaga
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 1 (2024): Februari : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i1.415

Abstract

The majority of MSME players in Simodong village have not optimized the use of digital technology in managing their business. Their understanding is also very limited regarding the digital economy and the benefits of technology in their business development. Therefore, community service activities in the form of socialization were held to MSME players in Simodong village, Sei Suka sub-district, Batu Bara district. This socialization activity aims to increase the understanding and knowledge of MSME actors about the digital economy. The socialization activity was attended by 20 participants. The methods used in this service activity are lectures and interactive discussions. The stages of service activities include the preparation stage, implementation stage and evaluation stage. After participating in the service activities, the understanding and knowledge of MSME actors about the digital economy increased. The majority of service activity participants have understood the concepts and benefits of the digital economy. Likewise, E-Commerce and online marketplaces and their benefits in increasing MSME sales have also been understood by the majority of participants. This activity has a significant impact in increasing the understanding and knowledge of participants.
Pengaruh Gaya Kepemimpinan dan Komunikasi terhadap Kinerja Karyawan dengan Motivasi Kerja Sebagai Variabel Intervening: Studi Kasus pada Aroma Bakery Rio Ardiansyah Saragih; Feri Ardiansyah; Suci Etri Jayanti; Willy Cahyadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.8102

Abstract

This study was conducted with the aim of evaluating the influence of leadership style and communication on employee performance, with work motivation as an intervening variable among employees of Aroma Bakery. The number of respondents in this study was 35 individuals. The sampling technique used was total sampling. This research is a causal-explanatory study, which explains the position of the variables studied as well as the influence between one variable and another. The data analysis used in this study is quantitative analysis using the Structural Equation Model (SEM) with SmartPLS. The results of the study show that: Leadership style has no effect on employee performance. Leadership style has no effect on work motivation. Communication has no effect on employee performance. Communication has no effect on work motivation. Work motivation has a significant effect on employee performance. Leadership style has no effect on employee performance with work motivation as an intervening variable. Communication has no effect on employee performance with work motivation as an intervening variable.
Model dan Strategi Permodalan Bagi Petani Berbasis E-commerce Dalam Menghindari Ketergantungan Pada Tengkulak dan Meningkatkan Kesejahteraan Petani Dwi arseto, Dedy; Suci Etri Jayanti; Fonaha Hulu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9791

Abstract

This research developed a community-based e-commerce model using a modified Research and Development (R&D) approach through Participatory Action Research (PAR). This model combines two main functions: (i) providing more inclusive and transparent access to digital-based micro-capital, and (ii) marketing agricultural products directly to consumers or modern markets without going through middlemen. Key features include simple cash flow recording, capital requirement simulations, and real-time market price information. Field trials through focus group discussions (FGDs) and training demonstrated significant improvements in farmers' managerial skills: financial record-keeping practices increased from 28% to 74%, while 61% of farmers felt more flexible in determining the selling price of their crops. The results of this study confirm that farmer welfare cannot be measured solely by increased productivity but is also determined by equitable access to capital, efficient distribution of produce, and financial and digital literacy. Practically, this model can be an alternative strategy to break dependence on middlemen, increase farmer independence, and encourage more inclusive and sustainable rural agricultural development.
Model dan Strategi Permodalan Bagi Petani Berbasis E-commerce Dalam Menghindari Ketergantungan Pada Tengkulak dan Meningkatkan Kesejahteraan Petani Dwi arseto, Dedy; Suci Etri Jayanti; Fonaha Hulu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9791

Abstract

This research developed a community-based e-commerce model using a modified Research and Development (R&D) approach through Participatory Action Research (PAR). This model combines two main functions: (i) providing more inclusive and transparent access to digital-based micro-capital, and (ii) marketing agricultural products directly to consumers or modern markets without going through middlemen. Key features include simple cash flow recording, capital requirement simulations, and real-time market price information. Field trials through focus group discussions (FGDs) and training demonstrated significant improvements in farmers' managerial skills: financial record-keeping practices increased from 28% to 74%, while 61% of farmers felt more flexible in determining the selling price of their crops. The results of this study confirm that farmer welfare cannot be measured solely by increased productivity but is also determined by equitable access to capital, efficient distribution of produce, and financial and digital literacy. Practically, this model can be an alternative strategy to break dependence on middlemen, increase farmer independence, and encourage more inclusive and sustainable rural agricultural development.
THE EFFECT OF PRIOR EXPERIENCE AND TRUST ON CUSTOMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY ON CUSTOMERS OF PT. PEGADAIAN BRANCH OF TEBING TINGGI CITY) Yomeini Margareth; Suci Etri Jayanti; Rumiris Siahaan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.879

Abstract

This study aims to find out how the influence of Prior Experience and Trust on Customer Loyalty with Satisfaction as an Intervening Variable (Case Study on Customers of PT. Pawnshop, Tebing Tinggi City Branch). The population in this study are all customers of PT. Tebing Tinggi Branch Pawnshop. In determining the sample used the slovin formula with purposive sampling technique, samples taken were 91 respondents. The analytical tool in this study used data processing using IBM SPSS 25.00 for windows. The results of testing the hypothesis using the t test (partial) and to test the intervening variables the researcher uses the path analysis method (path analysis). From this test it can be concluded that based on the results of the analysis of hypothesis 1 it can be seen that tcount (3.584) >