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Alamsyah, Restu
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Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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KULIAH KERJA NYATA UNTUK MENDUKUNG PENINGKATAN INDEKS PEMBANGUNAN MANUSIA DI DESA SUKARAME Julianto, Indri Tri; Citra Indahsari, Ajeng; Arif Syamsudin, Muhammad; Muhammad Ajif, Arvin; Akhdan Hidayat, Fairuz; Arif Rahman, Rifal; Suryani, Isma; Muhammad Sambas, Phadil; Malik Ibrahim, Maulana; Setiawan Putra, Achmad Dhani; Saepul Jamil, Alwis; Huwaidah, Alya; Mutiara, Sani; Agisni Nurlela, Agni; Dwi Anggara, Krisna; Rahman, Jaohari; Ridwan; Abdullah, Angga; Fauzi Pratama, Andhika; Alamsyah, Restu
Jurnal PkM MIFTEK Vol 4 No 2 (2023): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.4-2.1471

Abstract

Real Work Lectures (KKN) is a form of implementation of the tridharma of higher education which integrates education, research and community service. The Garut Institute of Technology Thematic KKN in the 2022/2023 Academic Year is a clear example of this concept. In the Bayongbong District area, as many as 403 students from 5 study programs participated in this KKN program, with a focus on Strengthening Village Independence through the Use of Technology to Support Increasing the Human Development Index (HDI) in Sukarame Village. This KKN method is divided into three main stages, namely preparation, implementation and evaluation. During the implementation of KKN, students carry out various programs that cover various important aspects of society. They provide seminars on digital literacy, provide Healthy Home services, assist in tempeh waste management, develop the Kawal Desa Application, improve the quality of Micro, Small and Medium Enterprises (MSMEs) products, and provide education about nutrition and preventing anemia. Apart from these programs, the KKN group also actively participates in activities with the community, such as counseling about waste banks, teaching activities for children, teaching the Koran, environmental cleanup activities every Friday, joint sports activities, as well as various celebration activities in commemoration of Hari Birthday of the Republic of Indonesia. The results of implementing this KKN are clearly visible in improving the quality of life in Sukarame Village, Bayongbong, Garut Regency. A holistic approach that combines education, research and community service has brought significant positive benefits to local communities.
Meningkatkan Strategi Pemasaran di Desa Sindangprabu Purnamasari, Ismi; Nurfadillah, Rifa Sri; Hamidah, Sabrina; Oktavia, Yayu; Fajar, Hanafi Arya; Muttaqin, Dadan Ahmad Badar; Maulidiyana, Maya; Ulumudin, Jamil; Nurani, Pelita Maulida; Taufik, Risman; Akihari, Bobby Dwitama Eden; Fazri, Muhammad Insan Kamil; Agriyanto, Ari; Zulkarnaen, Ade Iskandar; Latif, Abdul; Najib, Rafi; Fauzi, Khasbi Aqsal; Nurhayati, Mila; Agistina, Aini; Prasetya, Yoga Budi; Alamsyah, Restu
Jurnal PkM MIFTEK Vol 4 No 1 (2023): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.4-1.1318

Abstract

The development of the business in Sindang Prabu Village really encourages us to deepen more on how to improve the marketing strategy of businesses owned by local residents in the neighborhood. The Sindang Prabu village area has many resources that can be used to improve small businesses, especially in marketing. The purpose of this research itself is to explain how a good marketing strategy can increase the level of sales of products owned by entrepreneurs. The method used in this research is qualitative method. The sample used in this study is a micro business owned by local residents. The functions and materials used in this research study are intended to find out how to do or a good marketing strategy in order to increase sales of micro-entrepreneurs' products. The results of the analysis from conducting a survey directly show that the lack of promotion carried out by business owners makes the marketing value unsatisfactory of the product and also the constraints on the lack of auxiliary tools such as machines in the production process become a significant influence in the marketing process carried out by business owners , it can be seen that promotions and also tools in the production process can be the right solution in increasing the marketing of products owned by these micro entrepreneurs.
Co-Authors Abdul Latif Abdullah, Angga Agisni Nurlela, Agni Agistina, Aini Agriyanto, Ari Akhdan Hidayat, Fairuz Akihari, Bobby Dwitama Eden Arif Rahman, Rifal Arif Syamsudin, Muhammad Citra Indahsari, Ajeng Dwi Anggara, Krisna Fajar, Hanafi Arya Fauzi Pratama, Andhika Fauzi, Khasbi Aqsal Fazri, Muhammad Insan Kamil Hamidah, Sabrina Huwaidah, Alya Indri Tri Julianto Malik Ibrahim, Maulana Maulidiyana, Maya Muhammad Ajif, Arvin Muhammad Sambas, Phadil Mutiara, Sani Muttaqin, Dadan Ahmad Badar Najib, Rafi Nurani, Pelita Maulida Nurfadillah, Rifa Sri Nurhayati, Mila Oktavia, Yayu Prasetya, Yoga Budi Purnamasari, Ismi Rahman, Jaohari Ridwan Saepul Jamil, Alwis Setiawan Putra, Achmad Dhani Suryani, Isma Taufik, Risman Ulumudin, Jamil Zulkarnaen, Ade Iskandar