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All Journal Tadbir : Jurnal Studi Manajemen Pendidikan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM International Journal of Educational Management and Innovation (IJEMI) AL-FALAH : Journal of Islamic Economics Jurnal Abdimas Bina Bangsa Eastasouth Journal of Effective Community Services West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Salsabil, Syifa Hanifa
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : West Science Business and Management

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Consumer Preferences in South Tangerang's Residential Housing Market: A Study of Price, Quality, and Location Factors Windarko, Windarko; Salsabil, Syifa Hanifa; Lastro, Djano
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1605

Abstract

This study investigates the key factors influencing housing purchase decisions in South Tangerang's growing property market, with a focus on price, construction quality, and location. The increasing urban development in South Tangerang necessitates a deeper understanding of these factors to meet the rising housing demand. Utilizing a quantitative approach, data was collected from 142 homebuyers in 2023, with 118 respondents selected through purposive sampling. The primary data was gathered via structured online questionnaires, ensuring reliability and normal distribution. The analysis revealed that price and location significantly impact purchase decisions, while construction quality does not. The findings highlight the importance of considering price and location in shaping consumer preferences, offering valuable insights for developers to enhance their strategies and effectively address market demand in this dynamic sector.
Consumer Preferences in South Tangerang's Residential Housing Market: A Study of Price, Quality, and Location Factors Windarko, Windarko; Salsabil, Syifa Hanifa; Lastro, Djano
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1605

Abstract

This study investigates the key factors influencing housing purchase decisions in South Tangerang's growing property market, with a focus on price, construction quality, and location. The increasing urban development in South Tangerang necessitates a deeper understanding of these factors to meet the rising housing demand. Utilizing a quantitative approach, data was collected from 142 homebuyers in 2023, with 118 respondents selected through purposive sampling. The primary data was gathered via structured online questionnaires, ensuring reliability and normal distribution. The analysis revealed that price and location significantly impact purchase decisions, while construction quality does not. The findings highlight the importance of considering price and location in shaping consumer preferences, offering valuable insights for developers to enhance their strategies and effectively address market demand in this dynamic sector.
Co-Authors Aan Komariah Albar, Fauzan Manafi Aulia, Nasywa Shafa Cepi Triatna, Cepi Chrisulianti, Rizki Cucun Sunaengsih, Cucun Dede Suleman Dedy Achmad Kurniady Diding Nurdin, Diding Djaman Satori, Djaman Fadhli Syamsudin Kusumawardhani, Arum Lastro, Djano Manadin, Ade Marwan Marwan Permana, Riyaldi Dithia Prihatin, Eka Priyana, Indarta Purwandari, Cornelia Ayu Sodikin, Bangun Parikesit Tetrasari, Lusi Umban Adi Jaya Windarko Windarko Wisanggeni, Dhafa Herlambang