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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Fakultas Ilmu Keislaman UNISA Kuningan Indonesian Collaboration Journal of Community Services (ICJCS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Hidayat, Asep Munir
Universitas Bina Bangsa
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Efektivitas Sistem Digital dalam Meningkatkan Penjualan di Toko Entus Collection Pasar Rau Asep Munir Hidayat; Tubagus Hidayatulloh
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2026): Maret : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v4i1.2146

Abstract

Community service at Toko Entus Collection aimed to improve operational efficiency and sales through the implementation of a digital system. Students actively participated in managing social media, online promotions, and digital stock monitoring. Observations showed that digital media can disseminate product information widely, enhance consumer interaction, and support sales growth. Challenges included limited digital knowledge of the store manager, limited time for promotions, and inconsistent consumer responses. Direct guidance, socialization of digital media use, and adjustment of promotional strategies helped overcome these challenges. Students’ hands-on experience allowed the application of digital marketing theory to real business situations, while store managers benefited from improved operational performance. Therefore, this community service provides dual benefits: practical learning for students and increased competitiveness for SMEs.
Co-Authors Abdus Salam, Abdus Angrian Permana, Angrian Anti Wulan Agustini Asti Afrian Putri Basudewa, Meisya Diazzahra Putri Budiman, Dedi Cipta Lukmanul Hakim Darsono Darsono Jayawarsa, A.A. Ketut Kenedi, Kenedi Kharisma Putri, Meliana Mahpudl, Mahpud Mulya Permana, Dandi Mulyani Mulyani Munggaran, Rebion Raga Nadya Zulfa Salsabila Ombi Romli Puspa, Rani Pusparandini Raksadewi Ramadhan, Alfa Rinah Saepudin Saepudin Saepudin Saputri, Desti Sihotang, Erika Agustiani Siti Ropiah, Eva Susi Resiana Tejaarief, Billy Tubagus Hidayatulloh Wulan Agustini, Anty Zulfa Salsabila