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Narti , Sri
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Journal : Multidisciplinary Journals

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Public Reception Toward Ms Glow For Men Skincare Brand Ambassador Babe Cabiita And Marshel Widianto Ads Edition Triani, Rori; Narti , Sri; Octaviani , Vethy
Multidisciplinary Journals Vol. 1 No. 1 (2024): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i1.345

Abstract

This research is entitled public reception toward Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition. The reason of the researcher made the MS Glow for men skincare brand ambassador Babe Cabiita and Marshel Widianto Ads edition as the object of research, is because this advertisement uses a Brand Ambassador who does not have a masculinity side as usually displayed by the media. This study aims to determine the public reception on Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition. This research is a type of qualitative research with data analysis techniques using the Reception theory of Stuart Hall. Stuart Hall explained that the audience's meaning of a message in the media can be seen from three points of view, namely Dominant Hegemonic Reading, Negotiated Reading and Oppositional Hegemonic Reading. In this study, researchers also conducted Pierce Semiotics Analysis on 6 out of 10 scenes in Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition to make it easier for researchers to find out the meaning of the advertisement. The results of the research that the researchers conducted on 4 informants only produced 2 categories of audiences, namely the position of Dominant Hegemonic Reading and Negotiated Reading. The Dominant Hegemonic Reading position is a position where the audience fully accepts the meaning contained in the advertisement, there are 2 informants who are in this position, while the Negotiated Reading position is a position where the audience accepts but modifies the message in the advertisement, there are 2 informants who are in this position.
The Role of Peer Group Communication in Shaping Lifestyle and Behavior of Migrant University Students Ananda, Dea; Lestari , Hanum Dwi; Anggraini , Tiara; Narti , Sri
Multidisciplinary Journals Vol. 3 No. 1 (2026): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i1.1179

Abstract

Migrant university students experience major social and behavioral changes as they transition into independent living away from parental supervision. During this period, peer group communication becomes a central factor influencing students’ perceptions, attitudes, and daily behaviors. Informal interactions among peers, such as social gatherings, leisure activities, and everyday conversations, serve as important channels through which values and lifestyle norms are shared and reinforced. This study aims to examine the role of peer group communication in shaping the lifestyle and behavior of migrant university students, particularly in relation to social adjustment, financial practices, and academic engagement. This research employs a qualitative descriptive approach using content analysis of six news articles that report on the lived experiences of migrant students in Bengkulu. The analysis focuses on communication patterns within peer groups and the behavioral responses that emerge from continuous social interaction. The findings indicate that peer communication strongly influences students’ understanding of social acceptance and freedom, often encouraging conformity to group norms. In many cases, this results in increased consumptive behavior, reduced self-regulation, and declining academic performance due to social pressure. However, the study also reveals that peer communication can generate positive outcomes when group interactions promote supportive and reflective dialogue. In such environments, students demonstrate improved adaptability, emotional awareness, and responsible decision-making. Overall, peer group communication plays a dual role as both a source of social pressure and a medium for personal development among migrant university students.
Communicative Responses Of Students To Campus Life Pressures Maharani , Yulia Putri; Julianda , Alifzu Raja Tegar; Ardiansyah , Jordy; Narti , Sri
Multidisciplinary Journals Vol. 3 No. 1 (2026): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i1.1181

Abstract

University students are in a phase of life characterized by various academic, economic, and social demands that may create pressures within campus life. These pressures require students to adapt and develop ways to respond to challenging situations through everyday communication. This study aims to examine the communicative responses of university students in Bengkulu to campus life pressures. The research employed a qualitative approach using a descriptive method. Data were collected through in-depth interviews, observation, and documentation involving active students from various study programs at several universities in Bengkulu Province. The findings indicate that students experience academic pressure related to coursework demands and achievement expectations, economic pressure associated with financial limitations, and social pressure related to adjustment processes within the campus environment. These pressures shape students’ communicative responses, which tend to be practical, adaptive, and solution-oriented. Students often use direct and efficient communication to express needs and seek solutions to the challenges they face. Interpersonal communication among peers serves as a primary medium for sharing experiences and obtaining support, while communication between students and lecturers plays an important role in managing academic pressure. In addition, students adjust their communication styles based on context and interlocutors and utilize digital media to access information and maintain social relationships. This study highlights that students’ communicative responses represent an essential part of the adaptation process to campus life pressures.
Co-Authors Akmalia, Annisa Ananda, Dea Anggraini , Tiara Ardiansyah , Jordy Asnawati Asnawati Dedi Haryadi Dianthi , Martha Herianiazwi Dianthi , Martha Heriniazwi Effendi, Virgo Elesmi, Elesmi Endang , Anis Irawan, Tinton Julianda , Alifzu Raja Tegar Lestari , Hanum Dwi Maharani , Yulia Putri Martha Heriniazwi Dianthi Maryaningsih, Maryaningsih Noviyanti, Sendi Putra, Yoan Mandala Putri, Neni Pahmi Rahmawati , Eka Septi Saputra, Ridwan Agung Sari , Sapta Sari, Ida Permata Triani, Rori Vethy Octaviani Wildani, Naufal