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Intermediate Actions to Improve the Business Scale of Bondo Bakery, a Micro Bakery Enterprise in Padang Putra, Aronal Arief; Rahmi, Elfi; Yulia, Vitania; Sandra, Afriani
Andalasian International Journal of Social and Entrepreneurial Development Vol. 5 No. 01 (2025): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.5.01.13-18.2025

Abstract

Intermediate initiatives were launched to enhance the business scale of Bondo Bakery. This involved assessing the current conditions of the bakery, which led to several actionable options for improving its market position. Upgrades to facilities were made, along with training focused on baking for premium quality, production of affordable price of animal product-rich variants, bakery photography, and role-playing in baking classes. These actions resulted in the acquisition of standard equipment for kneading and preparation, improved the ability to produce high-quality bakery items, diversified the product offerings, created appealing visuals for social media advertising, and developed skills for conducting baking classes. In conclusion, the implemented actions are significant in increasing the bakery's business scale.
The Political Mediatization of the Golkar Party in West Sumatra Arifuddin, Muhammad Thaufan; Darwis, Yuliandre; Dalmenda, M. A.; Rinaldi, Rinaldi; Yulia, Vitania
Jurnal Media dan Komunikasi Indonesia Vol 6, No 2 (2025): September
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.104989

Abstract

This study addresses a critical gap in the scholarship on the mediatization of political parties at the local level in post-Suharto Indonesia, namely the limited attention to how party–media interactions unfold outside the national arena and beyond Java-centric analyses. By examining the case of the Golkar Party in West Sumatra, this article shows how local dynamics shape distinctive patterns of political communication and mediatization. Drawing on in-depth interviews, intensive observation, and documentary analysis, including local newspaper coverage from Singgalang, the study demonstrates that Golkar has strategically employed mediatization to reinforce organizational networks, disseminate political and social programs, and mobilize electoral support. At the same time, the case reveals persistent constraints such as polarization, money politics, and dynastic influence, which highlight the limits of mediatization in advancing democratic consolidation at the local level. By situating the West Sumatra case against broader Indonesian patterns, this article makes a novel theoretical contribution to political mediatization by illustrating how local socio-political contexts condition party–media relations in ways that complicate assumptions derived from national-level studies.
Communication, Identity, and Resilience Among Fisherwomen of Padang City: A Phenomenological Study Roem, Elva Ronaning; Vanisya, Winda; Istiyanto, S. Bekti; Sarmiati, Sarmiati; Yulia, Vitania; Marta, Revi; Vita, Nadra Ideyani
JURNAL KOMUNIKASI INDONESIA
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fisherwomen constitute an essential yet frequently overlooked workforce in small-scale fisheries, particularly in coastal communities where intercultural dynamics shape everyday working relationships among fisherwomen, fishermen, traders, and buyers. Along the coast of Padang City, these interactions take place within the distinctive socio-cultural context of Minangkabau society, where communication involves ongoing negotiations of meaning across differing cultural expectations, kinship values, and gender roles embedded in the coastal work environment. Although previous studies have examined fisherwomen’s economic participation and gender inequality, limited attention has been paid to communication as an intercultural and lived process through which fisherwomen construct identity, solidarity, and resilience within culturally diverse work settings. This study addresses this gap by exploring the meaning of communication in fisherwomen’s everyday lives using a transcendental phenomenological approach. Data were collected through in-depth interviews, participant observation, and documentation. The findings reveal three themes: communication for sustaining family resilience, communication for negotiating gender roles and identity, and communication in fostering collective solidarity. These findings led to the concept of Collective Communicative Resilience, which illustrates how intercultural communication practices simultaneously sustain family stability, negotiate identity, and reproduce solidarity within vulnerable coastal work environments. This study extends scholarship on intercultural communication and provides a foundation for gender-responsive coastal development policies.