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All Journal Jurnal Ranah Komunikasi Andalasian International Journal of Social and Entrepreneurial Development
Yulia, Vitania
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Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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RECOGNITION OF KAMPUNG ELO PUKEK, PURUS, THROUGH SOCIAL MEDIA Karioredjo, Rainer; Yulia, Vitania; Marta , Revi
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

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Abstract

Kampung Tematik Elo Pukek, located along the coastal area of Padang, West Sumatra, is a culturally significant fishing village recognized for its traditional maelo pukek fishing method. Despite official recognition and its potential as a tourism and educational destination, the area remains under-promoted, particularly on digital platforms. This study investigates how social media can be utilized as a strategic communication tool to enhance the recognition and visibility of Kampung Tematik Elo Pukek. The objectives of this research are twofold: (1) to explore effective approaches for promoting the village through social media, and (2) to identify the socio-economic and cultural benefits of increased recognition for the local community. A qualitative research method was employed, involving in-depth interviews, participatory observations, and documentation during the Merdeka Belajar Kampus Merdeka (MBKM) community service program. The findings highlight a gap in local digital literacy and community initiative, which limits consistent and impactful content creation on platforms such as Instagram. However, the research also demonstrates that even minimal, well-executed online promotion can positively influence tourism interest and community engagement. Increased recognition through social media has the potential to strengthen local identity, boost economic activity, and preserve traditional knowledge. This study concludes that community-based digital participation is essential for sustainable recognition and development of Kampung Tematik Elo Pukek.
Intermediate Actions to Improve the Business Scale of Bondo Bakery, a Micro Bakery Enterprise in Padang Putra, Aronal Arief; Rahmi, Elfi; Yulia, Vitania; Sandra, Afriani
Andalasian International Journal of Social and Entrepreneurial Development Vol. 5 No. 01 (2025): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.5.01.13-18.2025

Abstract

Intermediate initiatives were launched to enhance the business scale of Bondo Bakery. This involved assessing the current conditions of the bakery, which led to several actionable options for improving its market position. Upgrades to facilities were made, along with training focused on baking for premium quality, production of affordable price of animal product-rich variants, bakery photography, and role-playing in baking classes. These actions resulted in the acquisition of standard equipment for kneading and preparation, improved the ability to produce high-quality bakery items, diversified the product offerings, created appealing visuals for social media advertising, and developed skills for conducting baking classes. In conclusion, the implemented actions are significant in increasing the bakery's business scale.
Co-Authors Afriani Sandra Aronal Arief Putra Diego, Diego Karioredjo, Rainer Lestari, Yayuk Marta , Revi Muwaffaq, Farhan Rahmi, Elfi Sarmiati Sarmiati