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All Journal Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan IJoASER (International Journal on Advanced Science, Education, and Religion) Jurnal Hospitality dan Pariwisata Bulletin of Community Engagement Jurnal Minfo Polgan (JMP) Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Bisnis dan Ekonomi
Heykal, Muhammad
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Analysis of the Relationship Between Admission Prices and Line-Ups Artist on Visitor Purchasing Decisions to Attend the Saranghaeyo Indonesia 2024 Music Festival Farrah, Farrah; Jatmiko, Najwa; Heykal, Muhammad
Jurnal Hospitality dan Pariwisata Vol 10, No 2 (2024): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v10i2.6151

Abstract

The purpose of this study and research was made to determine and analyze the relationship that exists between the admission ticket price variable on visitor purchasing decisions at the K-Pop themed music festival event, namely Saranghaeyo Indonesia 2024, the relationship between the artist line-up variable on visitor purchasing decisions at the Saranghaeyo Indonesia 2024 music festival event, and the relationship between admission ticket prices and artist line-ups on visitor purchasing decisions at the Saranghaeyo Indonesia 2024 music festival event.Through data collection conducted by means of survey research. The participants in this study were visitors who attended the Saranghaeyo Indonesia 2024 event, and the sample selection was 100 respondents. The technique of collecting data using a questionnaire that has been tested for validity and reliability, and with data analysis techniques using multiple linear regression analysis. The study showed positive and significant results, as follows: (1) There is a positive influence of the admission ticket price on consumer purchasing decisions at the Saranghaeyo Indonesia 2024 event. This is evidenced by the T test value, and getting a t value of 8.034 with a significance value of 0.001 <0.05, and a regression coefficient value of 0.407. (2) There is a positive influence of the artist line-up on consumer purchasing decisions at the Saranghaeyo Indonesia 2024 event. This is evidenced by the T test value, and getting a t value of 10.685 with a significance value of 0.001 <0.05, and a regression coefficient value of 0.768. (3) There is a positive influence of the admission ticket price and artist line-up on consumer purchasing decisions at the Saranghaeyo Indonesia 2024 event. This is evidenced by the F test value, and obtained a calculated f value of 71,778 with a significance value of 0.001 <0.05
Facility Analysis on Customer Satisfaction at Ksatria Kopi Heykal, Muhammad; Rahman, Faishal; Wardhani, Hilda Sari
International Journal on Advanced Science, Education, and Religion Vol 8 No 2 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i2.1152

Abstract

The growing number of coffee shops in urban areas has intensified competition, including for Ksatria Kopi. Adequate facilities have become one of the key factors influencing customer comfort and satisfaction. This study aims to analyze the effect of facilities on customer satisfaction at Ksatria Kopi. This research employed a quantitative method with a survey approach using an online questionnaire distributed to 75 respondents. The respondents were selected using a non-probability accidental sampling technique based on gender, education, and age criteria. Data were analyzed using Microsoft Excel and IBM SPSS Statistics 25 through validity and reliability tests, classical assumption tests, simple linear regression analysis, and hypothesis testing. The results indicate that facilities have a positive and significant effect on customer satisfaction, as evidenced by the regression equation Y = 7.151 + 0.661X and an R² value of 0.810. This means that 81% of the variation in customer satisfaction can be explained by facilities, while the remaining 19% is influenced by other factors outside this study. The conclusion of this research is that the better the facilities provided, the higher the level of customer satisfaction. The originality of this study lies in its specific focus on a single object, Ksatria Kopi, which has not been extensively examined quantitatively in the context of the coffee shop industry in this region. These findings provide practical implications for Ksatria Kopi’s management to improve facility quality in order to retain and attract customers.
Co-Authors Arif Nugroho Aulia Asshiddiiqi, Marvelichi Aurellie Basuki, Ellen Dwi, Ratih Farrah, Farrah Farrah, Farrah Frisiska, Frisiska Heriyanti, Erisya Jatmiko, Najwa Miftahudin Rahman, Faishal Salsadilla, Gadisha Suesilowati, Suesilowati Susanti, Putri Aprilia Widi Taufik Ridwan, Taufik Wardhani, Hilda Sari