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All Journal JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Bisnis, Manajemen, dan Keuangan JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Riset Multidisiplin Edukasi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Nofriska Krissanya
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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ANALISIS PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAAN PELANGGAN MOTOR LISTRIK DI DKI JAKARTA Abimanyu Pratama Arifianto; Usep Suhud; Nofriska Krissanya
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, price perception, dan perceived value terhadap keputusan pembelian dan kepuasan pelanggan motor listrik di DKI Jakarta. Latar belakang penelitian ini didasari oleh meningkatnya polusi udara yang sebagian besar bersumber dari emisi kendaraan bermotor berbahan bakar fosil. Motor listrik muncul sebagai solusi transportasi yang lebih ramah lingkungan sekaligus efisien. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada pengguna motor listrik Smoot di wilayah DKI Jakarta. Data yang diperoleh dianalisis menggunakan Structural Equation Modeling (SEM) dengan bantuan software AMOS untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap keputusan pembelian dan kepuasan pelanggan. Price perception juga terbukti berpengaruh signifikan terhadap keputusan pembelian maupun kepuasan pelanggan. Selain itu, perceived value memiliki pengaruh yang kuat dalam meningkatkan keputusan pembelian dan kepuasan pelanggan. Temuan ini diharapkan dapat menjadi masukan berharga bagi produsen motor listrik dalam merumuskan strategi pemasaran yang tepat, serta bagi pemerintah dalam mendukung kebijakan percepatan adopsi kendaraan ramah lingkungan. Penelitian ini juga diharapkan dapat memperkaya kajian akademis di bidang pemasaran otomotif berkelanjutan.
PENGARUH AFFILIATE MARKETING TERHADAP IMPULSIVE BUYING MELALUI TRUST PADA GRUP DISKON DI PLATFORM X Miranda Nur Khafifah; Dita Puruwita; Nofriska Krissanya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1604

Abstract

Penelitian ini bertujuan untuk menguji pengaruh affiliate marketing terhadap impulsive buying melalui trust. penelitian dilakukan di wilayah DKI Jakarta dengan menggunakan metode penelitian kuantitatif. Sampel penelitian diperoleh melalui teknik purposive sampling dan diperoleh responden sebanyak 157 responden yang memenuhi kriteria, yaitu berdomisili di DKI Jakarta, pengikut grup diskon di platform X, dan pernah melakukan pembelian melalui link affiliate marketing dalam grup diskon di Platform X dalam 6 bulan terakhir. Analisis sata dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM), yang meliputi pengujian outer model, inner model, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa affiliate marketing berpengaruh positif dan signifikan terhadap impulsive buying, affiliate marketing berpengaruh positif dan signifikan terhadap trust, trust berpengaruh positif dan signifikan terhadap impulsive buying, serta affiliate marketing berpengaruh positif dan signifikan terhadap impulsive buying melalui trust sebagai variabel mediasi.
Pengaruh Personal branding Abidzar Al-Ghifari Terhadap Purchase intention Melalui Brand image Pada Film Remake “A Business Proposal" Fitri Hikmah Sufiah; Dita Purwita; Nofriska Krissanya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1605

Abstract

This study aims to determine whether there is a positive and significant influence of Abidzar Al-Ghifari's Personal branding on Purchase intention thru Brand image in the remake film A Business Proposal. This type of research is quantitative research with a survey approach. The sampling technique used is the purposive sampling approach. Data collection was carried out using a questionnaire instrument on the Google Forms platform with a 6-point Likert scale, which was distributed online to 220 respondents. The criteria for the respondents were: individuals aged 17-35 years, residents of the Special Region of Jakarta, individuals who were aware of the remake film A Business Proposal, individuals who knew Abidzar Al-Ghifari as the main actor in the remake film A Business Proposal, and individuals who were active on social media. This data analysis was conducted using inner models testing, outer models testing, and hypothesis testing with the assistance of SEM-PLS software. The results of the study indicate that Personal branding has a positive and significant influence on Brand image. Personal branding has a positive and significant influence on Purchase intention. Brand image has a positive and significant influence on Purchase intention. Additionally, Personal branding has a positive and significant influence on Purchase intention thru Brand image. The findings of this study provide important insights for marketing strategies, particularly in the effective use of Personal branding to create a positive and strong Brand image and increase public Purchase intention in the Indonesian film industry.
Membangun Brand Trust dan Purchase Decision Produk Parfum Lokal: Analisis Peran Brand Image, Electronic Word of Mouth Dan Product Quality Namira Putri Rinjani; Usep Suhud; Nofriska Krissanya
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.10652

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan pembelian produk parfum lokal Mykonos di wilayah DKI Jakarta dengan menggunakan metode kuantitatif. Pengumpulan data melalui kuesioner dengan skala penilaian 1-6. Populasi dalam penelitian ini adalah individu berusia 15–40 tahun yang telah membeli dan menggunakan produk parfum lokal Mykonos di wilayah DKI Jakarta. Teknik pengambilan sampel menggunakan metode non-probability sampling, dengan total responden sebanyak 261 orang. Penelitian ini mempunyai tujuan untuk membuktikan hipotesis mengenai adanya pengaruh variabel independen terhadap variabel dependen yaitu purchase decision. Hasil analisis menunjukan bahwa brand image, electronic word of mouth (EWOM), product quality, memiliki pengaruh positif dan signifikan terhadap brand trust. Selanjutnya, brand image, electronic word of mouth (EWOM), product quality, dan brand trust juga memiliki pengaruh positif dan signifikan terhadap purchase decision. Hasil penelitian ini diharapkan dapat memberikan pengetahuan mengenai pengaruh masing-masing variabel terhadap keputusan pembelian produk parfum lokal Mykonos di DKI Jakarta dan dapat menjadi implikasi praktis untuk industri produk parfum lokal di Indonesia.
Pengaruh Consumer Review, Free Shipping, Layanan Cash On Delivery, Flash Sale Terhadap Purchase Decision Melalui Platform Tiktok Shop Di DKI Jakarta Ilham Herlambang; Gatot Nazir Ahmad; Nofriska Krissanya
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11009

Abstract

Perkembangan pesat teknologi digital telah mentransformasi pola konsumsi global, mendorong pertumbuhan signifikan e-commerce dan munculnya sosial e-commerce seperti Tiktok Shop. Di Indonesia, khususnya DKI Jakarta, adposi e-commerce sangat tinggi, membentuk perilaku konsumen yang kompleks. Konsumen kini mempertimbangkan berbagai elemen pemasaran digital termasuk ulasan konsumen, promo gratis ongkir, layanan Cash on Devlivery dan strategi flash sale, yang seringkali digunakan secara simultan. Studi ini bertujuan menganalisis pengaruh simultan dan parsial terhadap keputusan pembelian di Tiktok Shop DKI Jakarta. Data dikumpulkan melalui survei dan dianalisis menggunakan SEM PLS. hasil penelitian menunjukkan keempat variabel secara signifikan dan positif memengaruhi keputusan pembelian konsumen. Temuan ini menggarisbawahi peran krusial strategi pemasaran digital yang terintegrasi di ekosistem social coomerce.
PENGARUH CUSTOMER EXPERIENCE DAN BRAND IMAGE TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA PENGGUNA APLIKASI MOBILE KOPI KENANGAN DI JABODETABEK Puspa Nuraini Putri; Osly Usman; Nofriska Krissanya
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 3 (2026): Jurnal Riset Multidisiplin Edukasi (Maret 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i3.1754

Abstract

This study aims to analyze the direct influence of customer experience dimensions, comprising cognitive, affective, relational, and sensorial experience, as well as brand image, on customer satisfaction and customer loyalty among Kopi Kenangan mobile application users in Jabodetabek. Primary data were collected from 226 active users through an online questionnaire using purposive sampling and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. Of 11 hypotheses tested, 9 were accepted. Cognitive experience emerged as the strongest predictor of satisfaction (β=0.297), followed by brand image (β=0.254), affective experience (β=0.191), and relational experience (β=0.161). Relational experience exerted the largest direct effect on loyalty (β=0.187), while customer satisfaction was the overall strongest loyalty predictor (β=0.273). Sensorial experience was non-significant in both paths, indicating its transition to a hygiene factor at the current stage of app maturity. These findings offer actionable implications for digital F&B companies in optimizing customer experience design and brand management.
PENGARUH CONGRUENCE DAN AROUSAL TERHADAP NIAT PEMBELIAN IMPULSIF DARING DI TIKTOK SHOP: MODERASI WISHFUL IDENTIFICATION Silvana Rizkiyah; Osly Usman; Nofriska Krissanya
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 4 (2026): Jurnal Riset Multidisiplin Edukasi (April 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i4.1798

Abstract

This study aims to analyze the influence of consumer-influencer congruence, consumer-product congruence, influencer-product congruence, and arousal on online impulse buying intentions among TikTok Shop users, with wishful identification as a moderating variable. The study used a quantitative approach by collecting data through questionnaires from respondents who had accessed and shopped at TikTok Shop, then analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method assisted by SmartPLS. The research model tested 8 hypotheses to explain the direct relationship and moderating effects between variables. The test results showed that of the 8 hypotheses proposed, 4 hypotheses were accepted and 4 hypotheses were rejected. The research findings indicate that not all congruence dimensions are consistently able to drive online impulse buying intentions, but the arousal variable is proven to have an important role in shaping spontaneous buying impulses in the context of social commerce on TikTok Shop. On the other hand, wishful identification shows a selective moderating role, so the effectiveness of the relationship between consumer, influencer, and product congruence on impulse buying intentions depends on the form of consumer psychological attachment to the influencer. This research provides theoretical contributions to the development of digital marketing and consumer behavior literature, as well as practical implications for business actors and marketers in designing more effective influencer-based promotional strategies to encourage impulse purchases on the TikTok Shop platform.
ANALISIS TINGKAT MINAT BELI PRODUK SUSTAINABLE FASHION PADA GENERASI Z DI JABODETABEK Miftahul Jannah Khaerunnisa; Mohammad Rizan; Nofriska Krissanya
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 6 (2026): Jurnal Riset Multidisiplin Edukasi (Juni 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i6.2144

Abstract

Sustainable fashion concept has become a global trend. Particularly among Generation Z and Millenials who are more aware with environmental issues. The emergence of this concept is based on concern over negative impact from fast fashion production. This study aim to analyze the level purchase intention Generation Z in Jabodetabek region towards sustainable fashion product by applying Theory of Planned Behavior. The target of this research is Generation Z residing in the Jabodetabek region. The data were colected through an online questionnaire, resulting 123 respondents who met the eligibility criteria. This is quantitative research and this study use purposive sampling methode and applies descriptive analysis techniques using weighted scale and interval scale calculations. The result of this study indicate Generation Z in Jaboedetabek region has high level of purchase intention toward sustainable fashion product. All indicators in Theory of Planned Behavior – Attitude, Subjective norms, and Perceived behavioral control – significantly contribute to shaping Generation Z’s purcahase intention toward sustainable fashion product in Jabodetabek region.
Co-Authors Abimanyu Pratama Arifianto Arman Rafi Muhamad Dita Puruwita Dita Purwita Fitri Hikmah Sufiah Gatot Nazir Ahmad Herlambang, Ilham Ilham Herlambang Ilham Rafii Priyambodo Kalila Erianita Kusuma Wardhani Kisko Bintang Mahesa Miftahul Jannah Khaerunnisa Miranda Nur Khafifah Mohammad Rizan Namira Putri Rinjani Oktafiani, Ananda Osly Usman Puspa Nuraini Putri Rahma Khoirunnisa Safitri Eka Lestari Silvana Rizkiyah Terrylina Arvinta Monoarfa Usep Suhud Yeni Dwi Atika