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All Journal KEUDA : JURNAL KAJIAN EKONOMI DAN KEUANGAN DAERAH JURNAL KEBIJAKAN PUBLIK Journal of International Conference Proceedings Golden Ratio of Data in Summary Nanggroe: Journal Of Scholarly Service Indo-Fintech Intellectuals: Journal of Economics and Business Nanggroe: Journal of Scholarly Service JURNAL KEBIJAKAN PUBLIK Dynamics of Politics and Democracy Journal of Multidisciplinary Academic Business Studies Journal of Multidisciplinary Academic and Practice Studies
Marlissa, Elsyan R.
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Journal : Journal of International Conference Proceedings

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The Interactions of the Marketing Mix, Entrepreneurial Behavior, and Product Innovation on the Income of Micro, Small, and Medium Enterprises Ratang, Westim; Marlissa, Elsyan R.
Journal of International Conference Proceedings Vol 6, No 5 (2023): 2023 UICEB Papua Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i5.2726

Abstract

The primary objective of this study is to investigate the interplay between the marketing mix, entrepreneurial behavior, and product innovation in relation to the financial performance of micro, small, and medium firms located in Jayapura. A quantitative experimental research methodology was employed to conduct a study on micro, small, and medium enterprises in Jayapura. The survey included a total of 129 respondents. Following reliability, validity, and classic assumption tests, hypothesis developments were tested using the Structural Equation Model. The results of this study found significant interactions between entrepreneurial behavior and product innovation and between marketing mix and product innovation. The results also found significant effects of entrepreneurial behavior, marketing mix, and product innovation on business income. This study provides empirical evidence that better entrepreneurial behavior and implementation of a marketing mix will increase product innovation in Jayapura. This study also suggests that better entrepreneurial behavior, better implementation of the marketing mix, and better product innovation will increase the business income of micro, small, and medium entrepreneurs in Jayapura.
The Interactions of the Marketing Mix, Entrepreneurial Behavior, and Product Innovation on the Income of Micro, Small, and Medium Enterprises Ratang, Westim; Marlissa, Elsyan R.
Journal of International Conference Proceedings Vol 6, No 5 (2023): 2023 UICEB Papua Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i5.2726

Abstract

The primary objective of this study is to investigate the interplay between the marketing mix, entrepreneurial behavior, and product innovation in relation to the financial performance of micro, small, and medium firms located in Jayapura. A quantitative experimental research methodology was employed to conduct a study on micro, small, and medium enterprises in Jayapura. The survey included a total of 129 respondents. Following reliability, validity, and classic assumption tests, hypothesis developments were tested using the Structural Equation Model. The results of this study found significant interactions between entrepreneurial behavior and product innovation and between marketing mix and product innovation. The results also found significant effects of entrepreneurial behavior, marketing mix, and product innovation on business income. This study provides empirical evidence that better entrepreneurial behavior and implementation of a marketing mix will increase product innovation in Jayapura. This study also suggests that better entrepreneurial behavior, better implementation of the marketing mix, and better product innovation will increase the business income of micro, small, and medium entrepreneurs in Jayapura.
Co-Authors Adolf Z. D. Siahay Aedah, Nur Agustinus Salle, Agustinus Ambate, Altwer Asmara, Hario Pri Ayamiseba, Daud Erwin Duwith, Clief Eddy - Pelupessy Eddy PELUPESSY, Eddy Farida Kaplele, Farida Faridah Faridah Frans Reumi, Frans Halomoan Hutajulu Hotlarisda Girsang James Yoseph Palenewen Kambu, Arius A. Kambuaya, Balthazar Kambuaya, Maylen K. P Kambuaya, Quincy Karapa, Naomi Kiriwenno, Jems Kory, Kory Layuk, Paulus K. Allo Maniagasi, Rheinhard Calvin Marthinus Mambaya Maylen K.P. Kambuaya Noya, Appres Nur Asmarani Nur Asmarani, Nur Palenewen, James Yoseph Selvi, Selvi Lumempouw Simanjuntak, Ayub Jose Luhut Parulian Transna Putra Urip Vince Tebay Westim Ratang