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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sahmiyya: Jurnal Ekonomi dan Bisnis Trending: Jurnal Manajemen dan Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Islamic Economics and Finance Jurnal Media Akademik (JMA) Equivalent : Journal of Economic, Accounting and Management JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Riset Multidisiplin Edukasi Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Jingji: Jurnal Ekonomi, Bisnis dan Manajemen Journal of Golden Generation Economic
Dwi Novaria Misidawati
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Analisis Etika Bisnis Dalam Industri Keuangan Syariah di Indonesia Najwa Azmi; Nur Shihatus Sakinah; Wafi Najmi Naufal Athallah; Dwi Novaria Misidawati
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 2 (2025): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i2.201

Abstract

This study aims to analyze the implementation of business ethics in the Islamic financial industry in Indonesia, which is currently experiencing rapid development and has become an important component in the national financial system. This study uses a qualitative approach with a desk study method that reviews literature from official documents, scientific journals, and other relevant sources. The analysis was conducted descriptively-analytically by identifying, classifying, and synthesizing the literature to find patterns of ethical implementation and violations, as well as thematic comparisons between Islamic financial institutions. The results show that the application of business ethics not only reflects compliance with the prohibition of riba, gharar, and maysir, but also on the transparency of contracts, responsible management of customer funds, and commitment to corporate social responsibility (CSR) programs that support community empowerment and MSMEs. However, there are still challenges in the aspects of product transparency, ethical marketing practices, and risk management according to the principles of Islamic business ethics. This study emphasizes the need to implement stricter supervision and regulation so that business ethics practices can be implemented consistently. Thus, the Islamic finance industry can optimally contribute to inclusive and sustainable economic growth in Indonesia.
Pemanfaatan Tiktok Live Sebagai Sarana Strategi Pemasaran Dalam Meningkatkan Penjualan Pada UMKM Galaxy Picture Alifia Salsabila; Dwi Novaria Misidawati
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

The digital age has provided an opportunity for entrepreneurs to use digital technology as a medium of promotion to broaden the reach of the market. One of the platforms used by the masters is TikTok. This app has a live streaming feature, which, if exploited optimally, has great potential as a marketing tool. So from that, this research aims to discuss the use of live ticking as a marketing medium on the UMKM Galaxy Picture. The research method used is qualitative research that approaches case studies. Data sources are obtained from primary and secondary data. Next, the data is the data is analyzed using qualitative descriptive data analysis techniques. The results of the research revealed that using a live touch for the UMKM Galaxy Picture in three months can increase sales by about 96%. The Galaxy picture makes the uniqueness and advantage of the product an advantage for the product sold and to attract consumers. The target market is all male and female segments from 18 to 46 years of age. In marketing through a live stick, UMKM Galaxy Picture applies several strategies to increase sales. Among others, live streaming is done according to the time of activity of the target market on social media, creating an attractive title to attract the market target, giving discounts in the form of vouchers or other, and live hosts use persuasive communication to persuade the target market. The Galaxy picture also has some barriers to marketing like this. However, it can be managed well by conducting an evaluation of every problem that arises to improve the quality of the business.
Pemanfaatan Digital Marketing Dalam Meningkatkan Penjualan Produk Umkm Di Indonesia Ajeng Nisa; Dwi Novaria Misidawati
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

Digital Marketing is currently widely used by the public as one of the media that supports a business. The approach used in this research is a qualitative approach. The purpose of this study is to analyze the effect of digital marketing utilization in increasing sales of MSMEs in Indonesia. This research is based on a literature study (Library Research). In this study, researchers used the observation method as a data collection method to obtain secondary data. The results of this study indicate that the use of social media for some MSMEs provides benefits, among others, as a means to communicate directly with customers, as a means of product promotion, collecting data on customer needs and desires, providing responses and input to consumers as a basis for decision making in transactions. MSMEs that have a competitive advantage have several characteristics such as good and quality human resources, optimal in utilizing technology, able to increase productivity and product quality, have a wide network and market reach, a structured management system, adequate capital and have an entrepreneurial spirit and an extensive business network. The conclusion of this study is that digital marketing has a significant effect on increasing sales of MSME products. The most widely used social media is E-Commerce. Facebook (FB), Instagram (IG) and Twitter, while whatsapp business is the main media for communication/chat with customers. The most perceived benefit is that communication with customers and suppliers is more intensive and effective and efficient, because it can communicate directly for 24 hours / real time. The transaction process is easier and cheaper because the communication media only incurs credit costs to support communication
Pengetahuan Pelaku Umkm Dalam Strategi Pemasaran Di Era Digital Bella Dwi Saputri; Dwi Novaria Misidawati
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

This research uses qualitative research methods whose data sources are taken from articles, books, news according to the topic of discussion and so on. Next, perform data analysis with the technical justification of qualitative descriptive analysis. The data obtained will be analyzed to gain knowledge and understanding of marketing strategies for UMKM actors in the digital age. Small and medium-sized enterprises (SMEs) have a major role in the economy of a country, especially in Indonesia, as they contribute greatly to economic growth. UMKM has a very important role in driving the economic sector in Indonesia at the middle to lower levels, some of these roles can be summarized in the following three things: [1] Promoting economic extortion; [2] Increasing the currency of the country. Role; [3] Improving the well-being of the people. It is cited in the article Kumparan Business that by March 7, 2024 there are already 27 million UMKMs using digital, and by 2024 it is targeted that UMKM using digital reach 30 million. The article also explains that the local government continues to strengthen cooperation with various electronic trading platforms (e-commerce) to financial technology companies (fintech) to be able to the target. Strategies to improve the knowledge of UMKM participants in the development of marketing in the digital age can be through training on the use of digital marketing, giving tutorials on account creation in digital media, and giving tutorals to market products through live streaming social media
Strategi Pengendalian Sistem dalam Sistem Informasi untuk Optimalisasi Kinerja Perusahaan vika agustina, prafasta; Dwi Novaria Misidawati
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

ABSTRACT: An information system is a combination of various technological components that work together to produce information to support communication within an organization. The management control system is used to convey useful information in assessing performance and making effective and efficient decisions to achieve company goals. This research aims to explore the importance of system control strategies in information systems for optimizing company performance. The method used is a literature study with data sources from books, scientific journals, articles and research reports. The research results show that the control system in optimizing company performance plays an important role in implementing company strategy by motivating members to achieve company goals, besides that users of management information systems are also proven to increase operational efficiency and support better decision making.
PERAN PUBLIC RELATIONS DALAM KOMUNIKASI BISNIS DI ERA MODERN Aurahman, Sifa; Muhammad Rif’an; Abdul Muhyi; Dwi Novaria Misidawati
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 6 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i6.7283

Abstract

The development of digital technology has transformed how organizations communicate with their publics, requiring Public Relations (PR) to be more strategic and adaptive. This study uses a descriptive qualitative approach through literature review to analyze the role of PR in modern business communication. The findings show that PR plays a key role in building corporate image and reputation, managing digital information, utilizing social media for two-way interaction, and responding quickly to issues and crises. PR also contributes to strengthening branding and maintaining relationships with both internal and external stakeholders. The digital era demands that PR practitioners possess data analysis skills, content creativity, and an understanding of communication technology. Overall, PR becomes an essential element in maintaining credibility and ensuring business sustainability within a rapidly changing communication environment.
Analisis Sentimen Pengguna X Terhadap Pengesahan KUHAP Terbaru Alfico Agra Rashya Valentino; Hasan , Hasan; Veranda Ardiyan Putra Pratama; Dwi Novaria Misidawati
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 6 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i6.7341

Abstract

Penelitian ini bertujuan untuk menganalisis sentimen dan polarisasi opini warganet terhadap revisi KUHAP terbaru melalui percakapan di platform X. Menggunakan pendekatan kualitatif deskriptif, penelitian ini menelusuri unggahan dan komentar warganet yang relevan, kemudian mengelompokkannya berdasarkan kecenderungan sentimen dan tema diskusi. Analisis dilakukan melalui analisis isi kualitatif dan analisis tematik untuk mengidentifikasi isu-isu dominan serta pola polarisasi yang muncul. Hasil penelitian menunjukkan bahwa sentimen netral (41%) dan negatif (40%) mendominasi percakapan, sementara sentimen positif hanya muncul secara terbatas. Sentimen negatif terutama dipicu oleh kekhawatiran terhadap potensi penyalahgunaan kewenangan, pelanggaran hak asasi manusia, serta rendahnya kepercayaan publik terhadap aparat penegak hukum. Analisis tematik mengungkap tiga isu utama yang diperbincangkan, yaitu persoalan HAM dan ekses kewenangan, proses hukum dan etika aparat, serta efektivitas revisi KUHAP. Selain itu, ditemukan adanya polarisasi opini yang diperkuat oleh fenomena echo chamber, terutama pada kelompok yang menolak revisi. Perbandingan dengan studi terdahulu menunjukkan bahwa reaksi publik terhadap revisi KUHAP mengikuti pola mistrust yang konsisten pada isu kebijakan kontroversial di Indonesia. Penelitian ini menegaskan pentingnya transparansi dan komunikasi hukum yang lebih jelas untuk meredam polarisasi serta meningkatkan pemahaman publik terhadap kebijakan hukum.
Media Monitoring dalam Deteksi Krisis PR melalui Analisis Data Brand24 pada Kasus Trans7–Lirboyo Azzahra Lailatun Nahdi; Maheswari Pasa Putri Syamsudar; Dwi Novaria Misidawati
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 6 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i6.7380

Abstract

Penelitian ini membahas dinamika krisis digital yang muncul akibat dugaan penistaan agama dalam tayangan Trans7 serta kritik publik dari Pondok Pesantren Lirboyo, yang kemudian berkembang menjadi isu nasional melalui media sosial. Penelitian ini dilakukan untuk memahami bagaimana percakapan publik terbentuk, menyebar, dan memengaruhi reputasi lembaga di tengah arus informasi digital yang sangat cepat. Metode yang digunakan adalah analisis data media digital dengan bantuan Brand24 melalui pengumpulan data berbasis kata kunci, pemetaan sentimen, identifikasi sumber sebaran isu, serta penelaahan pola naratif yang muncul dalam percakapan warganet. Hasil penelitian menunjukkan bahwa krisis diperkuat oleh konten video yang beredar di TikTok dan platform serupa, yang menjadi pendorong utama viralitas. Percakapan publik tidak hanya berfokus pada kritik terhadap tayangan Trans7, tetapi juga melebar menjadi diskusi tentang nilai moral, etika penyiaran, dan sensitivitas keagamaan. Temuan ini menunjukkan bahwa krisis di media digital tidak hanya dipicu oleh peristiwa awal, tetapi juga oleh amplifikasi pengguna dan framing yang berkembang secara organik. Penelitian ini menyimpulkan bahwa pemantauan media digital berbasis data sangat penting untuk mendeteksi eskalasi isu dan menyusun strategi respons yang tepat. Penelitian lanjutan disarankan memperluas pendekatan dengan analisis visual atau model prediktif agar pengelolaan krisis digital dapat dilakukan secara lebih komprehensif.
Analisis Sentimen Publik terhadap Isu Tunjangan DPR Menggunakan Brand24: Studi Kasus Strategi Komunikasi Publik dalam Menghadapi Konflik di Media Sosial Zidan Reffa Pratama; Wildan Kharisma Jati; Muhammad Syahril Romadhan; Dwi Novaria Misidawati
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 6 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i6.7382

Abstract

Isu mengenai tunjangan Anggota DPR kembali memicu perbincangan luas di media sosial dan menjadi sorotan publik. Fenomena ini menimbulkan berbagai opini yang berpotensi menciptakan konflik persepsi antara masyarakat dan pemerintah. Penelitian ini bertujuan untuk menganalisis sentimen publik terhadap isu serta memahami bagaimana strategi komunikasi publik dapat di gunakan dalam menghadapi dinamika opini masyarakat. Analisis di lakukan menggunakan Brand24 untuk mengidentifikasi kecederungan sentimen publik dari berbagai platform media sosial, yang dikategorikan menjadi sentimen positif, negatif, dan netral. Hasil penelitian ini menunjukan dominasi sentimen negatif yang mencerminkan ketidakpuasan masyarakat terhadap kebijakan tunjangan DPR. Temuan ini mengindikasikan perlunya transparansi informasi dan pendekatan komunikasi publik yang lebih empatik guna meredam konflik opini serta membangun kembali kepercayaan publik terhadap lembaga legislatif.
Model Pengelolaan Sumber Daya Insani Di Lembaga Keuangan Mikro Syari’ah (Studi Bmt El Amanah Kendal) Fatihin, Amirul; Dwi Novaria Misidawati
JINGJI : Jurnal Ekonomi, Bisnis dan Manajemen Vol. 1 No. 1 (2022): JINGJI - Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : STAI AL-HIDAYAT Lasem

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Abstract

SDM (Sumber Daya Manusia) dalam Islam disebut dengan SDI (Sumber Daya Insani), merupakan pioneer utama di setiap Lembaga, terkhusus di BMT. Pengelolaan SDI yang kurang tepat, akan berakibat fatal dan berdampak buruk pada Lembaga. Dari sinilah tujuan penelitian dikembangkan yaitu untuk melihat pengelolaan SDI di BMT EL Amanah Kendal. Jenis penelitiannya deskriptif, dengan menggunakan metode kualitatif,yang bertujuan untuk memahami fenomena gejala keadaan lapangan sebagai objek penelitian. Hasil penelitian menunjukkan bahwa pengelolaan SDI di BMT Al Amanah Kendal, masih belum maksimal dalam pengelolaannya. Hal ini ditunjukkan dari stakeholder yang menilai kurang puas dari segi pelayanan maupun penjelasan tentang suatu produk dari Lembaga itu sendiri, disebabkan perekrutan yang kurang tepat dan masih banyak SDI yang belum menguasai teknologi serta dasar-dasar muamalah yang baik dan benar. Kedepan, penelitian ini diharapkan mampu memberikan sumbangsih kepada BMT EL Amanah Kendal agar menjadi lebih baik.
Co-Authors Abdul Muhyi Ahmad Zaeni Ismail Ajeng Nisa Alfico Agra Rashya Valentino Alifia Salsabila Amirul Fatihin, Amirul Ariyanti, Yulia Dewi Arsen Adhita Sendi Aurahman, Sifa Azzahra Lailatun Nahdi Baqiyatus Sholikhah Bella Dwi Saputri Damayanti Devi Mustika Devita Rizqi Maulida Dewi, Anggun Fitriana Dina Nazilatul Hidayah Dinda Safira Dwi Sinta Amalia Estu Pramudita Hasan , Hasan Karina Oktaviani Karomatul Izzah Lindi Sestia Farba Lintang Mayzha Safira M. Khotim Maheswari Pasa Putri Syamsudar Muhammad Rif’an Muhammad Syahril Romadhan Najwa Azmi Nanda Tribramantya Purnama Nayaka Khansa Ariella Nirma Ayu Suryaningtyas Nur Shihatus Sakinah Nur Zalfa Rifqo Nabila Ratna Firdiyana Riska Naila Zulfa Sariyah Hafsoh Selvalentina Rista Anggita Sifa Sabrina Syifa Rohmah Veranda Ardiyan Putra Pratama vika agustina, prafasta Vina Rizqoeni Wafi Najmi Naufal Athallah Wafik Rofilah Wildan Kharisma Jati Yuniar Zahra Wiyani Zidan Reffa Pratama