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Effect of Promotional Mix And Price On Consumer Subscription Decisions Mediated By Trust In Indihome Consumers In Medan (Emperis Study On Pt. Telkom Witel Medan) Adika Fajar Putra; Lubis, Muhammad Arif
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 2 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Indihome is a result of PT. Telkom. This examination means to analyze the impact of Promotion Mix (X1) and Price (X2) on Decision (Y) interceded by Trust (Z) Indihome Customers at PT Telkom Witel around there. Tests were taken upwards of 85 Indihome clients in Medan City utilizing an underlying condition model (Structural Equation Model). Information assortment utilized a poll while information investigation utilized Structural Equation Modeling (SEM) with Smart Partial Least Square (Smart PLS) adaptation 3.0 M3 programming. Test outcomes: 1. Advancement Mix significantly affects Consumer Decisions to buy in to Indihome in, 2. Costs significantly affect Consumer Decisions to buy in to Indihome, 3. Advancement Mix significantly affects Indihome Customer Confidence, 4. Costs significantly affect Indihome Consumer Confidence, 5. Trust significantly affects Consumer Decision to buy in to Indihome.

Implementation of Management Information Systems at Janji Jiwa Coffee Shop in Medan Selayang City to Improve Customer Satisfaction Lubis, Muhammad Arif; Sembiring, Malinda Sari; Riyansyah, Ahmad; Sentosa, Chandra
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 2 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i2.16499

Indonesia's coffee market has grown significantly in recent years, and a large number of coffee shops have opened up. In the face of fierce competition, the Janji Jiwa Coffee Shop in Medan, Selayang City, must strive to retain and grow its clientele. This research aims to determine the application of the Management Information System used to increase customer satisfaction at Janji Jiwa coffee shop. This research uses a quantitative approach with survey methods. Data was collected from 30 customers of Janji Jiwa Coffee Shop in Medan Selayang through a specially designed questionnaire. Data analysis was carried out using descriptive statistical methods and linear regression to test the relationship between SIM implementation and customer satisfaction. The final regression results indicate that the dependent variable, Consumer Satisfaction of Janji Jiwa Medan Coffee, Medan Selayang District, is significantly impacted (p < 0.05) by the independent variable, Management Information System. Customer satisfaction at the Janji Jiwa Coffee Shop in Medan Selayang has increased dramatically once SIM was implemented. These results suggest that coffee shops can enhance consumer loyalty and streamline their operations by implementing SIM.

Strategic Analysis for Developing Tourism in Toba Regency: A Sustainable Management Approach Lubis, Muhammad Arif; Siregar, Ayu Dhisa Faradiba
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 3 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i3.18302

Toba Regency, located in North Sumatra, Indonesia, offers vast potential for tourism development, thanks to its natural beauty, cultural heritage, and historical significance. This study analyzes the strengths, weaknesses, opportunities, and threats (SWOT) related to tourism in Toba Regency, utilizing a sustainable management approach to enhance the region's tourism sector. By conducting a SWOT analysis and evaluating both internal and external factors, the study identifies key strategies for boosting tourism, including improving infrastructure, increasing local community involvement, and promoting the regionâ€™s unique cultural and natural attractions at national and international levels. The findings suggest that leveraging Toba Regency's natural and cultural resources, while addressing limitations in infrastructure and community engagement, can significantly enhance its tourism potential. The strategic recommendations provided focus on sustainable practices that will benefit the local economy, preserve cultural and environmental assets, and foster long-term tourism growth.

Strategic Analysis for Developing Tourism in Toba Regency: A Sustainable Management Approach Lubis, Muhammad Arif; Siregar, Ayu Dhisa Faradiba
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 3 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i3.18302

Toba Regency, located in North Sumatra, Indonesia, offers vast potential for tourism development, thanks to its natural beauty, cultural heritage, and historical significance. This study analyzes the strengths, weaknesses, opportunities, and threats (SWOT) related to tourism in Toba Regency, utilizing a sustainable management approach to enhance the region's tourism sector. By conducting a SWOT analysis and evaluating both internal and external factors, the study identifies key strategies for boosting tourism, including improving infrastructure, increasing local community involvement, and promoting the regionâ€™s unique cultural and natural attractions at national and international levels. The findings suggest that leveraging Toba Regency's natural and cultural resources, while addressing limitations in infrastructure and community engagement, can significantly enhance its tourism potential. The strategic recommendations provided focus on sustainable practices that will benefit the local economy, preserve cultural and environmental assets, and foster long-term tourism growth.

The Influence of Leadership, Motivation, and Work Environment on Company Performance at PT PLN (Persero) Sektor Pembangkitan Belawan Lubis, Andrew Satria; Kumalasari, Fauziah; Parluhutan, Taufik Akbar; Lubis, Muhammad Arif
Journal of Research in Mathematics Trends and Technology Vol. 7 No. 1 (2025): Journal of Research in Mathematics Trends and Technology (JoRMTT)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jormtt.v7i1.20522

This study investigates the influence of leadership, motivation, and work environment on company performance at PT PLN (Persero) Sektor Pembangkitan Belawan. Employing a quantitative associative approach, the research utilizes multiple linear regression analysis to examine the relationships among variables. The population comprises 74 employees, with the entire population serving as the sample through a total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using SPSS software. The results reveal that leadership, motivation, and work environment each have a positive and significant effect on company performance, both partially and simultaneously. The regression equation derived is: Y = 3.203 + 0.275X₁ + 0.263X₂ + 0.197X₃. The model's Adjusted R² value is 0.619, indicating that 61.9% of the variance in company performance can be explained by the three independent variables. These findings underscore the critical role of human resource factors in enhancing organizational performance. The study contributes to the literature on organizational behavior and human resource management by highlighting the significance of leadership, motivation, and work environment in driving company performance. It also provides practical insights for managers aiming to improve organizational outcomes through strategic human resource interventions.

Implementation of Management Information Systems at Janji Jiwa Coffee Shop in Medan Selayang City to Improve Customer Satisfaction Lubis, Muhammad Arif; Sembiring, Malinda Sari; Riyansyah, Ahmad; Sentosa, Chandra
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 2 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i2.16499

Indonesia's coffee market has grown significantly in recent years, and a large number of coffee shops have opened up. In the face of fierce competition, the Janji Jiwa Coffee Shop in Medan, Selayang City, must strive to retain and grow its clientele. This research aims to determine the application of the Management Information System used to increase customer satisfaction at Janji Jiwa coffee shop. This research uses a quantitative approach with survey methods. Data was collected from 30 customers of Janji Jiwa Coffee Shop in Medan Selayang through a specially designed questionnaire. Data analysis was carried out using descriptive statistical methods and linear regression to test the relationship between SIM implementation and customer satisfaction. The final regression results indicate that the dependent variable, Consumer Satisfaction of Janji Jiwa Medan Coffee, Medan Selayang District, is significantly impacted (p < 0.05) by the independent variable, Management Information System. Customer satisfaction at the Janji Jiwa Coffee Shop in Medan Selayang has increased dramatically once SIM was implemented. These results suggest that coffee shops can enhance consumer loyalty and streamline their operations by implementing SIM.

Job Stress and Work Environment as Determinants of Employee Performance in the Indonesian Private Sector Lubis, Muhammad Arif; Sentosa, Ilham; Weber, Gerhard Wilhelm
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i2.21039

Employee performance is a critical factor in achieving organizational goals andsustaining competitive advantage. This study investigates the influence of jobstress and work environment on employee performance at PT. Rahayu Permai.Employing a quantitative research design, data were collected through structuredquestionnaires distributed to employees and analyzed using multiple linearregression techniques. The results indicate that job stress has a negative andsignificant effect on employee performance, while the work environment exertsa positive and significant influence. These findings highlight the importance oforganizational efforts to minimize work-related stress and improve workplaceconditions in order to enhance employee productivity and overall performance

The influence of whistleblowing systems and internal audit on fraud prevention: evidence from PT Angkasa Pura Indonesia Lubis, Muhammad Arif; Mayasari, Ima
Enrichment : Journal of Management Vol. 15 No. 2 (2025): Juni: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i2.2278

Fraud represents a critical threat to organizational integrity, particularly within state-owned enterprises in Indonesia. This study aims to examine the influence of whistleblowing systems and internal audit on fraud prevention in PT Angkasa Pura Indonesia. Employing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), the research evaluates the relationships of whistleblowing and internal audit to fraud prevention. Data were collected via a structured questionnaire and validated through reliability and validity tests. The findings reveal that whistleblowing systems and internal audit have significant positive effects on fraud prevention, with internal audit showing a stronger influence (β = 0.594; p < 0.001) compared to whistleblowing (β = 0.335; p < 0.001). The structural model explains 75.2% of the variance in fraud prevention outcomes. Dominant indicators were identified: accessibility of reporting channels (whistleblowing), compliance with audit international standards (internal audit), and consistent enforcement of ethical sanctions (fraud prevention). The study concludes that integrating effective whistleblowing mechanisms and high-quality internal audits is essential to strengthening fraud prevention strategies. These mechanisms must be supported by a governance environment that emphasizes ethical enforcement, transparency, and accountability. Practical implications are offered for public enterprises seeking to minimize fraud risk through internal governance reform

Job Stress and Work Environment as Determinants of Employee Performance in the Indonesian Private Sector Lubis, Muhammad Arif; Sentosa, Ilham; Weber, Gerhard Wilhelm
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i2.21039

Employee performance is a critical factor in achieving organizational goals andsustaining competitive advantage. This study investigates the influence of jobstress and work environment on employee performance at PT. Rahayu Permai.Employing a quantitative research design, data were collected through structuredquestionnaires distributed to employees and analyzed using multiple linearregression techniques. The results indicate that job stress has a negative andsignificant effect on employee performance, while the work environment exertsa positive and significant influence. These findings highlight the importance oforganizational efforts to minimize work-related stress and improve workplaceconditions in order to enhance employee productivity and overall performance

Penerapan Teknologi Pengemasan dan Digital Marketing Pengelolaan Ikan Asin pada Kelompok Usaha Bersama Putri Duyung Belawan Rossevelt, Franklin Asido; Lubis, Muhammad Arif; Harahap, Edy Syahputra
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1042

KUBE Putri Duyung faces productivity and marketing constraints due to manual packaging methods and traditional sales strategies, leading to salted fish stockpiling and declining selling prices. This community service initiative aims to enhance the group's competitiveness through the integration of packaging technology and digital marketing. The methods employed include socialization, training, technology implementation (drying machine, vacuum sealer, continuous sealer), intensive mentoring, and ongoing evaluation. As a result, production capacity increased by 25-50%, time efficiency improved by 25%, and sales grew by 30% through digital platforms. This program successfully transformed KUBE Putri Duyung into a competitive and sustainable MSME in the Society 5.0 era, aligning with the achievement of SDGs numbers 8, 9, and 12.

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