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Effect of Promotional Mix And Price On Consumer Subscription Decisions Mediated By Trust In Indihome Consumers In Medan (Emperis Study On Pt. Telkom Witel Medan) Adika Fajar Putra; Lubis, Muhammad Arif
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 2 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Indihome is a result of PT. Telkom. This examination means to analyze the impact of Promotion Mix (X1) and Price (X2) on Decision (Y) interceded by Trust (Z) Indihome Customers at PT Telkom Witel around there. Tests were taken upwards of 85 Indihome clients in Medan City utilizing an underlying condition model (Structural Equation Model). Information assortment utilized a poll while information investigation utilized Structural Equation Modeling (SEM) with Smart Partial Least Square (Smart PLS) adaptation 3.0 M3 programming. Test outcomes: 1. Advancement Mix significantly affects Consumer Decisions to buy in to Indihome in, 2. Costs significantly affect Consumer Decisions to buy in to Indihome, 3. Advancement Mix significantly affects Indihome Customer Confidence, 4. Costs significantly affect Indihome Consumer Confidence, 5. Trust significantly affects Consumer Decision to buy in to Indihome.

The Influence of Leadership, Motivation, and Work Environment on Company Performance at PT PLN (Persero) Sektor Pembangkitan Belawan Lubis, Andrew Satria; Kumalasari, Fauziah; Parluhutan, Taufik Akbar; Lubis, Muhammad Arif
Journal of Research in Mathematics Trends and Technology Vol. 7 No. 1 (2025): Journal of Research in Mathematics Trends and Technology (JoRMTT)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jormtt.v7i1.20522

This study investigates the influence of leadership, motivation, and work environment on company performance at PT PLN (Persero) Sektor Pembangkitan Belawan. Employing a quantitative associative approach, the research utilizes multiple linear regression analysis to examine the relationships among variables. The population comprises 74 employees, with the entire population serving as the sample through a total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using SPSS software. The results reveal that leadership, motivation, and work environment each have a positive and significant effect on company performance, both partially and simultaneously. The regression equation derived is: Y = 3.203 + 0.275X₁ + 0.263X₂ + 0.197X₃. The model's Adjusted R² value is 0.619, indicating that 61.9% of the variance in company performance can be explained by the three independent variables. These findings underscore the critical role of human resource factors in enhancing organizational performance. The study contributes to the literature on organizational behavior and human resource management by highlighting the significance of leadership, motivation, and work environment in driving company performance. It also provides practical insights for managers aiming to improve organizational outcomes through strategic human resource interventions.

The influence of whistleblowing systems and internal audit on fraud prevention: evidence from PT Angkasa Pura Indonesia Lubis, Muhammad Arif; Mayasari, Ima
Enrichment : Journal of Management Vol. 15 No. 2 (2025): Juni: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i2.2278

Fraud represents a critical threat to organizational integrity, particularly within state-owned enterprises in Indonesia. This study aims to examine the influence of whistleblowing systems and internal audit on fraud prevention in PT Angkasa Pura Indonesia. Employing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), the research evaluates the relationships of whistleblowing and internal audit to fraud prevention. Data were collected via a structured questionnaire and validated through reliability and validity tests. The findings reveal that whistleblowing systems and internal audit have significant positive effects on fraud prevention, with internal audit showing a stronger influence (β = 0.594; p < 0.001) compared to whistleblowing (β = 0.335; p < 0.001). The structural model explains 75.2% of the variance in fraud prevention outcomes. Dominant indicators were identified: accessibility of reporting channels (whistleblowing), compliance with audit international standards (internal audit), and consistent enforcement of ethical sanctions (fraud prevention). The study concludes that integrating effective whistleblowing mechanisms and high-quality internal audits is essential to strengthening fraud prevention strategies. These mechanisms must be supported by a governance environment that emphasizes ethical enforcement, transparency, and accountability. Practical implications are offered for public enterprises seeking to minimize fraud risk through internal governance reform

Penerapan Teknologi Pengemasan dan Digital Marketing Pengelolaan Ikan Asin pada Kelompok Usaha Bersama Putri Duyung Belawan Rossevelt, Franklin Asido; Lubis, Muhammad Arif; Harahap, Edy Syahputra
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1042

KUBE Putri Duyung faces productivity and marketing constraints due to manual packaging methods and traditional sales strategies, leading to salted fish stockpiling and declining selling prices. This community service initiative aims to enhance the group's competitiveness through the integration of packaging technology and digital marketing. The methods employed include socialization, training, technology implementation (drying machine, vacuum sealer, continuous sealer), intensive mentoring, and ongoing evaluation. As a result, production capacity increased by 25-50%, time efficiency improved by 25%, and sales grew by 30% through digital platforms. This program successfully transformed KUBE Putri Duyung into a competitive and sustainable MSME in the Society 5.0 era, aligning with the achievement of SDGs numbers 8, 9, and 12.

Karateristik Media Penyiaran TVRI Medan dalam Membangunkesatuan di Sumatera Utara Manurung, Afwan Syahril; Ritonga, Nur Ainun Ghoisani; Lubis, Muhammad Arif
ETHNOGRAPHY: Journal of Design, Social Sciences and Humanistic Studies Vol. 1 No. 2 (2024): ETHNOGRAPHY: Journal of Design, Social Sciences and Humanistic Studies
Publisher : Lembaga Intelektual Muda Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ethno.v1i2.42

This article uses qualitative research with a content study approach to analyze the characteristics of the TVRI North Sumatra broadcast media and its role in forming and strengthening unity in Medan, North Sumatra. This study aims to explore information about programs, news, and the social impact of content broadcasted by TVRI Medan. The data collection techniques used in this study were content analysis and in-depth interviews with TVRI Medan personnel. Content analysis was used to examine the various types of programs broadcasted, as well as to assess the diversity and quality of information provided. In-depth interviews were conducted to gain deeper insight from TVRI Medan staff and personnel regarding the program creation process and its impact on viewers. The data analysis technique used was thematic analysis, which focused on identifying the main themes in the broadcast content, and how these themes can influence viewers and play a role in strengthening unity and togetherness in the North Sumatra community. Data obtained from content analysis and interviews were analyzed to find the relationship between broadcast programs, local cultural diversity, and their impact on public perception. The results of the study indicate that TVRI Medan plays a significant role in promoting local culture, as well as acting as a means to strengthen unity in society through the delivery of information and entertainment

Community Empowerment Through Potato Crispy Home Industry to Increase Added Value of Agricultural Products in Ria-Ria Village, Pollung District, Humbang Hasundutan Regency Lubis, Muhammad Arif; Silalahi, Amlys Syahputra; Hutagalung, Arif Qaedi
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

The agricultural sector is an important sector for economic development. In accordance with the Nawa Cita, the government prioritizes the direction of development in the agricultural sector to support the realization of food sovereignty so that Indonesia as a nation can regulate and meet the food needs of its people sovereignly. Humbang Hasundutan Regency, where most of the population lives from the agricultural sector, is one of the target areas for the development of agricultural areas in Indonesia and is one of the locations for the Food Estate area which is one of the strategic programs for national agricultural development in 2021. Farmer corporation development is a priority so that farmers control production. and agricultural business from upstream to downstream. The assistance process in the context of community empowerment must be carried out in farmer corporations. Farmers must be able to create added value agricultural products. The greater added value of agricultural products can certainly play a role in increasing economic growth. Great economic growth, of course, has an impact on increasing business fields and people's incomes, which in the end is improving people's welfare.

Towards Financial Education Transformation: Accounting Computer Application Training for Teachers and Students of SMA Negeri 1 Dolok Batu Nanggar Silalahi, Amlys Syahputra; Lubis, Andrew Satria; Lubis, Muhammad Arif; Astuti, Windi
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.14230

This community engagement initiative took place within the premises of SMA Negeri 1 Dolok Batu Nanggar. Online Accounting Computer Applications serve as a valuable tool for simplifying financial report preparation. The objective of this community engagement was to improve participants' understanding of financial record keeping, presentation, and reporting, with the aim of enabling faster, more accurate financial reporting. The engagement activities involved socialization, simulations, and practical exercises, illustrating how to record various transactions in accordance with common industry standards using the Accounting Computer Application. Twenty-five participants, consisting of five teachers and twenty-five students from SMA Negeri 1 Dolok Batu Nanggar, were involved in the program. The post-test results revealed a significant increase in participants' knowledge and understanding of the Accurate Online application. Approximately 70% to 80% of the participants reported familiarity with the application and its benefits, a substantial improvement from the initial 30%. The training and mentoring provided during this initiative is expected to empower both teachers and students, enabling them to enhance their competence in financial report preparation for their future business ventures and in offering financial reporting services to companies.

Optimizing Fundamental Mathematics Concepts for Middle School Students at Al Ulum Integrated Islamic School through Innovative Teaching Methods Lubis, Muhammad Arif; Dalimunthe, Doli Muhammad Jafar; Siringoringo, Yan Batara Putra; Lubis, Andrew Satria
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.14520

The concept of innovative learning has become a major focus in today's education landscape. Innovative learning places an emphasis on relevant strategies and methods to address educational challenges. Two methods that play a significant role in innovative learning are Problem Based Learning (PBL) and Discovery Learning (DL). PBL centers on problem-solving based on real-life situations, while DL involves everyday experiences in finding solutions. At Al Ulum Integrated Islamic Middle School, the primary issue at hand is a high number of students receiving mathematics scores below the Minimum Mastery Criteria (KKM). Contributing factors include unengaging conventional teaching methods, leading to student boredom in mathematics classes. To address this problem, the PBL and DL methods are considered appropriate solutions. Furthermore, the implementation of this innovative learning concept is supported by information technology, both visually and non-visually, as well as the use of teaching aids to aid students in better understanding mathematical concepts. The implementation of the innovative learning concept is expected to resolve the challenges faced at Al Ulum Integrated Islamic Middle School. An evaluation will be conducted, and the outcomes will be published in Abdimas Talenta and online media. These steps are anticipated to provide sustainable benefits for both students and educators at the school.

Effect of Promotional Mix And Price On Consumer Subscription Decisions Mediated By Trust In Indihome Consumers In Medan (Emperis Study On Pt. Telkom Witel Medan) Adika Fajar Putra; Lubis, Muhammad Arif
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 2 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v1i2.6286

Indihome is a result of PT. Telkom. This examination means to analyze the impact of Promotion Mix (X1) and Price (X2) on Decision (Y) interceded by Trust (Z) Indihome Customers at PT Telkom Witel around there. Tests were taken upwards of 85 Indihome clients in Medan City utilizing an underlying condition model (Structural Equation Model). Information assortment utilized a poll while information investigation utilized Structural Equation Modeling (SEM) with Smart Partial Least Square (Smart PLS) adaptation 3.0 M3 programming. Test outcomes: 1. Advancement Mix significantly affects Consumer Decisions to buy in to Indihome in, 2. Costs significantly affect Consumer Decisions to buy in to Indihome, 3. Advancement Mix significantly affects Indihome Customer Confidence, 4. Costs significantly affect Indihome Consumer Confidence, 5. Trust significantly affects Consumer Decision to buy in to Indihome.

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