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Cici, Cici
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Journal : Business Management

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The Influence of Promotion and Tourist Attraction on Tourists' Revisit Interest at Wadu Jao Beach, Dompu Regency Cici, Cici; Subhan, Ega Saiful; Marlina, Lilis
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8655

Abstract

This study aims to analyze the Influence of Promotion and Attraction on Tourists' Revisiting Interest at Wadu Jao Beach, Dompu Regency. This quantitative research technique utilizes primary and secondary sources of information. A total of 60 participants became the research sample, selected using the Hair et al. algorithm. After the data was collected, SPSS 23.00 For Windows was used to analyze it. The results of this study indicate that 1). Promotion has a positive and significant effect on Tourists' Revisiting Interest at Wadu Jao Beach. 2). Attraction has a positive and significant effect on tourists' revisiting interest at Wadu Jao Beach. 3). Promotion and attraction together have a positive and significant effect on tourists' revisiting interest at Wadu Jao Beach.
Co-Authors AA Sudharmawan, AA Afrilina, Sandra Ananda, Ananda Anggraini Anggraini Anisa Anisa Asri asri Ertati, Ertati Febriana Febriana, Febriana Firayanti, Yuni Hamdini, Hamdini Idrus M. Said Kamsi, Nurlila Mahardhika, Tubagus MARLINA, LILIS Masyita Masyita Nurfaizah Nurfaizah, Nurfaizah Riana, Neti Rosniar Rosniar, Rosniar Saprianto, Saprianto Sesario, Revi Subhan, Ega Saiful Th. Candra Wasis Agung Sutignya