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All Journal International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Green Inflation: International Journal of Management And Strategic Business Leadership Outline Journal of Economic Studies Jurnal Ilmiah Manajemen Dan Kewirausahaan
Aryani Sairun
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 1 
Marketing Strategy in Increasing Sales of Muslim Clothing Products at the Petisah Market in Medan City Atika Aini Nasution; Aryani Sairun; Sugito
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.022 KB) | DOI: 10.55299/ijec.v1i2.246

Abstract

The level of competition in the business world requires every seller to be able to carry out his marketing activities more effectively and efficiently. This study aims to determine the marketing strategy for Muslim fashion products at the Petisah Market in Medan City in increasing sales, and to find out the obstacles encountered in marketing Muslim fashion products at the Petisah Market in Medan City. This research is a field research ( field research ) which is descriptive qualitative in nature. The results of the study show that the marketing strategy carried out by Muslim clothing traders at the Petisah Market in Medan City is to do good segmentation , targeting and positioning , by carrying out a marketing mix related to product , price , place , promotion , people , process , and physical evidence. The obstacles faced in marketing Muslim fashion products at the Medan City Petisah Market, including the lack of capital, delays in the arrival of goods ordered from suppliers, lack of employees and minimal promotion, namely only relying on social media which also has various limitations.
E-Commerce Training for Beginner Entrepreneurs in Bireuen District Zuriani Ritonga; Hayanuddin Safri; Bayu Eko Broto; Sutoyo; Chairul Bariah; Nasution, Atika Aini; Aryani Sairun
IJCS: International Journal of Community Service Vol. 1 No. 2 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.275 KB) | DOI: 10.55299/ijcs.v1i2.191

Abstract

Mature this development of business startups Micro, Small, and Intermediate (MSME) supported with technological development. The existence of the industrial revolution 4.0 has a positive impact on developments business world. Utilization of the latest appropriate technology in business development based on in the spirit of an established entrepreneur will be able to optimize the process as well as the results of a business unit that is developed. E-commerce training in the home industry provides benefits to business actors Micro, Small, and Intermediate in Bireuen District for increase turnover sale as well as could develop a business that live it to grow become more big again. The existence of an e-website This commerce customer gets not only from the scope of Bireuen Regency, but also customers can be from outside Aceh, of course it can help the government in improve the economy, especially in the regencies, so that the regencies are open to opportunities for able to compete on a national and international level. Order process, sales process and stock goods can conducted with fast and accurate so that could help monitoring effort and also naturally could increase turnover sale for perpetrator MSME which exists in Bireuen Regency.
The Influence of Publicity and Direct Marketing Towards Market Targets at PT. Hidiri Indonesia Cemerlang Aryani Sairun; Sugito Sugito
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 1 (2025): February : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i1.198

Abstract

The purpose of this study was to determine the effect of publicity on the target market at PT. Hidiri Indonesia Cemerlang. To determine the effect of direct marketing on the target market at PT. Hidiri Indonesia Cemerlang. To determine the effect of publicity and direct marketing on the target market at PT. Hidiri Indonesia Cemerlang. The population taken was 154 people and 111 people were sampled using the slovin method. The results showed that Publicity had a significant effect on the target market (accept Ha , reject Ho). Direct marketing had a significant effect on the target market (accept Ha , reject Ho). Simultaneously, the variables of publicity and direct marketing had a significant effect on the target market. It can be concluded that the hypothesis of this study can be accepted, namely: "Publicity and direct marketing have a significant effect on the target market (accept Ha and reject Ho)".
Effectiveness of Using Economic Analysis in Managing Digital Marketing Campaigns: A Study in the Service Industry Aryani Sairun; Sugito
Outline Journal of Economic Studies Vol. 4 No. 2: June-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/wsyrw583

Abstract

  This study aims to analyze the effectiveness of using economic analysis in managing digital marketing campaigns in the service industry. A quantitative approach was used with a descriptive-verification design, and data were collected through questionnaires and documentation from 45 service companies in Medan. The main variables studied included Return on Marketing Investment (ROMI), Customer Lifetime Value (CLV), and customer acquisition costs. The results of multiple linear regression analysis showed that all three variables significantly influenced the effectiveness of digital campaigns. ROMI had the most dominant influence (estimate = 0.482), followed by CLV (estimate = 0.365), while acquisition costs showed a negative influence (estimate = -0.213). The coefficient of determination (R²) value of 0.617 indicates that more than 60% of the variation in campaign effectiveness can be explained by this model. This study proves that integrating economic analysis into digital marketing strategies can improve budget efficiency, segmentation accuracy, and promotional success. These findings provide strategic implications for service industry players to utilize analytical data and economic metrics in designing digital campaigns that are sustainable, measurable, and oriented towards long-term customer value.  
Pengaruh Strategi Pemasaran dan Packaging terhadap Keputusan Pembelian Pancake Ucok Durian Aryani Sairun; Sugito Sugito
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4653

Abstract

The culinary product market, particularly Pancake Ucok Durian in Medan City, demands effective marketing strategies and attractive packaging designs to enhance consumer purchasing decisions. This study aims to analyze the influence of marketing strategies and packaging designs on consumer purchase decisions. A quantitative survey using purposive sampling was conducted on 200 active consumers within the last six months. Data were collected through structured questionnaires and analyzed using multiple regression. The results show that marketing strategies have a positive and significant effect on purchase decisions, contributing 41.2%. Meanwhile, packaging design has a more dominant influence, contributing 43.4%. Simultaneously, both variables explain 55.1% of the variation in consumer purchase decisions. These findings highlight the importance of optimizing marketing strategies and packaging design to strengthen Pancake Ucok Durian’s competitiveness in the market
Co-Authors Atika Aini Nasution Bayu Eko Broto Chairul Bariah Hayanuddin Safri NASUTION, ATIKA AINI SUGITO Sugito Sugito Sutoyo Zuriani Ritonga