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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN MEMBELI DI COUNTER HANDPHONE PLAZA AMBARUKMO Diana Sari Wijayanti, Irine
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 17 No. 1 (2024): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v17i1.177

Abstract

This research aims to find out whether there is an influence of the Promotion Mix on the Purchase Decision at the Plaza Ambarukmo Yogyakarta Mobile Counter and to find out which Promotion Mix factors have the greatest influence on the Purchase Decision at the Plaza Ambarukmo Yogyakarta Mobile Counter. The results of the simultaneous hypothesis test stated that Ho was rejected, meaning that the variables Personal Selling, Advertising, Sales Promotion and Direct Marketing together had an effect on decision to buy at the Mobile Counter Plaza Ambarukmo Yogyakarta because the F-count (3,201) is greater than the F-table (2,467). The results of the dominant analysis show that the Advertising variable has the most dominant influence on the purchasing decision variable at the Mobile Counter Plaza Ambarukmo Yogyakarta because the results of the analysis of this variable have the largest t-value (2.488). Based on the results of the analysis of the coefficient of determination, it states that the magnitude of influence exerted by the variables Personal Selling, Advertising (Advertising) Sales Promotion Direct Marketing on purchasing decisions in Plaza Ambarukmo Yogyakarta Mobile Counter was 11.9%.
PENGARUH KUALITAS PELAYANAN, FASILITAS DAN CITRA TERHADAP KEPUASAN MASYARAKAT PADA PELAYANAN PUSKESMAS MULIA BARU KABUPATEN KETAPANG PROVINSI KALIMANTAN BARAT Diana Sari Wijayanti, Irine; Prihartanto Eko Wibowo; Khoiri Najib; Purwanta; Fanny
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 17 No. 2 (2024): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v17i2.235

Abstract

The aim of this research is to determine the influence of service quality, facilities and image partially or simultaneously on community satisfaction with the services of the Mulia Baru District Health Center. Ketapang, West Kalimantan. This type of quantitative research with a total sample of 92 samples. The types of data used are primary data and secondary data, which were obtained from distributing questionnaires and literature studies. Data testing in this research is validity test, reliability test, classic assumption test consisting of normality, multicollinearity and heteroscedasticity tests, then multiple linear analysis tests, t test (partial), F test (simultaneous), correlation test and determination test. processed using SPSS version 20.0 for Windows computer software. The results of the research show that partially the facility and image variables have an influence on community satisfaction, while the service quality variable has no influence on community satisfaction with the services of the Mulia Baru District Health Center. Ketapang, West Kalimantan. And simultaneously it is significant for community satisfaction with Mulia Baru Community Health Center services and is very strongly correlated. Apart from that, the variables of service quality, facilities and image contribute 70.5% to community satisfaction, while the remaining 29.5% is influenced by other variables not examined in this research.
ANALISIS SISTEM INFORMASI AKUNTANSI DALAM PENYUSUNAN PELAPORAN KEUANGAN DINAS SOSIAL PEMBERDAYAAN EREMPUAN DAN PERLINDUNGAN ANAK KABUPATEN GUNUNGKIDUL DAERAH ISTIMEWA YOGYAKARTA Maya Tri Hastuti; Diana Sari Wijayanti, Irine
JMMU: JURNAL MAHASISWA MANAJEMEN DAN UMUM Vol. 2 No. 1 (2025): JMMU: Jurnal Mahasiswa Manajemen dan Umum
Publisher : LPPM AKADEMI MANAJEMEN ADMINISTRASI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/jmmu.v2i1.323

Abstract

ABSTRACT Dinsos P3A of Gunungkidul Regency, Special Region of Yogyakarta, plays a crucial role in the implementation of social welfare programs, particularly in women's empowerment, child protection, and poverty alleviation. Accurate and transparent financial reporting is key to ensuring program accountability and effectiveness. This study aims to analyze the implementation of an Accounting Information System (AIS) in the preparation of financial reports at the Social Service for Women's Empowerment and Child Protection (Dinsos P3A) of Gunungkidul Regency. The method used was qualitative analysis using the Miles and Huberman model, which encompasses data collection, reduction, verification, and conclusion. The results indicate that the AIS has improved efficiency, accuracy, and transparency in financial report preparation. However, there are challenges in technical understanding and IT infrastructure. Factors contributing to the success of AIS implementation include staff training and management support. Solutions to address these challenges include increased training, infrastructure improvements, and strengthening the monitoring and evaluation system. Optimal implementation of the AIS is expected to improve the quality of financial reporting at the Social Service for Women's Empowerment and Child Protection (Dinsos P3A) of Gunungkidul Regency.
PENGARUH KESEHATAN DAN KESELAMATAN KERJA (K3) TERHADAP PRODUKTIVITAS KERJA PERAWAT DI INSTALASI RAWAT INAP RUMAH SAKIT UMUM UNIT KERJA DI KOTA YOGYAKARTA Diana Sari Wijayanti, Irine; Wening Budiningrum, Endah; Hartadi, Agung
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 2 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i2.367

Abstract

This study aims to analyze the influence of Occupational Health and Safety (K3) dimensions, namely work environment and human resources (HR) factors, on nurses' work productivity in the Inpatient Installation of a General Hospital in the Yogyakarta City Work Unit. The method used is quantitative with a multiple linear regression approach. The sample size of 96 nurses was selected through a purposive sampling technique. The results of the analysis show that simultaneously, both independent variables (work environment and HR) have a significant effect on nurses' work productivity (F count = 75.232 > F table = 2,3156, sig = 0.000). However, partially, both work environment factors (t count = 0.458) and HR (t count = 0.669) do not have a significant effect on productivity, because the t count values ??of both are smaller than the t table (1.989). The coefficient of determination (R²) value of 0.618 indicates that 61.8% of the variation in nurses' work productivity is explained by these two variables, while the rest is influenced by other factors. These findings demonstrate the importance of a holistic approach to improving nurse productivity, taking into account other OHS factors.