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All Journal Journal of Creative Student Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Joy Stevani Simangunsong
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : Journal of Creative Student Research

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Analisis Strategi Customer Relationship Management (CRM) Terhadap Efektivitas Perusahaan Go-Jek Di Era Era Digital Masa Kini Joy Stevani Simangunsong; Yoga Saputra Manihuruk; Rizki Sitanggang; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3030

Abstract

This research uses a library research method with a library research approach. This research was designed to identify the strategies implemented by Go-Jek, the impact of implementing CRM, obstacles in implementing CRM, and solutions to overcome these obstacles. Gojek CRM is a company that has many enthusiasts and customers. This land transportation company operating in the service sector utilizes developments in information technology to market the service products it produces. CRM allows businesses to better understand what their customers need and want, preventing them from switching to other companies in today's digital era.
Co-Authors Fitriani Lubis Handika Simamora Josua panjaitan Larista Larista Lenti Susana Saragih Novita Sari Siboro Rizki Sitanggang Sartika Sartika Silvia Diva Sari Yoga Saputra Manihuruk