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All Journal Jurnal Konstruksia Jurnal Ilmiah MITSU (Media Informasi Teknik Sipil Universitas Wiraraja) JURISMA: Jurnal Riset Bisnis & Manajemen Res Nullius Law Journal International Journal of Research and Applied Technology (INJURATECH) CRANE: Civil Engineering Research Journal Jurnal Penelitian dan Pengkajian Ilmiah
Aulia, Mohamad Donie
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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Online Shopping Issues on Consumer Behavior and Their Impact on Repurchase Decisions (A Survey on E-commerce in Indonesia) Winfrey, Eveline; Suhardi, Mulyadi; Aulia, Mohamad Donie
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 2: Oktober 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i2.18150

Abstract

The objectives of this research are 1)  to find some important problems of online purchase, 2) to know the effect of  problems of online purchase on consumer behavior; 3) to reveal  the influence of consumer behavior on repeat purchase decision; 4) to know the effect of  problems of online purchase  on repeat buying decision through consumer behavior. The present writer employs the research based on the quantitative approach,  descriptive and verified design, and  survey method. As much as 100 consumers of the major online shops are selected using purposive random sampling as the respondents. The data from the site is analyzed using the partial least square structural equation modeling. The findings of the research are as follows:  First, indicators’ effect of the problems of online purchase on consumer behavior falls is moderate. Second, the influence  of the behavior of the consumer on the indicators  of the buying decision  is moderate. Third, the influence of indicators of the behavior of  consumer on repeat buying decision ranges from low to moderate effect. Fourth, The effect of the consumer behavior on the indicators of the repeat buying decision is low. Sixth, Problems of online purchase affects Consumer behavior significantly with its indicators. Seventh, Consumer behavior affects significantly the Repeat buying decision. Eight, problems of the online purchase  affects the repeat buying decision through the consumer behavior. Keywords: Online Purchase Problems; Consumer Behavior; Repeat Purchase Decision; Quantitative Approach; Partial Least Squares (PLS-SEM)
Co-Authors Abduloh, Ade Mulya Aditia, R Albar, Chepi Nur Dewi, Natasha Puspa Falderika, Falderika Firdaus, Irman Nurahman Gugat, Rudy Max Damara Haque, Rifki Dinul Marcellino, Marco Mega, Raiswati Untsa Priatna, Mohammad Topan Rahman, Helmy Ramazhany, Kinanti F Sir, B S Suhardi, Mulyadi Syafriharti, Romeiza Winfrey, Eveline Yodan, Yosia Yusrahamdani, Zevy Rizky Zultaqawa, Zeis