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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Manajemen Universitas Bung Hatta juremi: jurnal riset ekonomi Jurnal Abdi Masyarakat Indonesia Bussman Journal : Indonesian Journal of Business and Management Penamas: Journal of Community Service International Journal of Sustainable Applied Sciences (IJSAS) Journal of Sustainability and Science Economics E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis dan Terapan
Amborowati, Agustin
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen Bisnis dan Terapan

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DIGITAL MARKETING COMMUNICATION ANALYSIS JAWA POS RADAR SOLO Rayhan Pahlevi, Haggi; Amborowati, Agustin
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 1 (2024): MEISTER January 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i1.869

Abstract

Digital marketing communication has a crucial role in the modern marketing era. In this context, digital media is an effective means to reach a wider audience and promote products or services efficiently. This research aims to find out how the implementation of digital marketing communication in Jawa Pos Radar Solo. This research uses a case study research design with descriptive discussion method. By describing data from interviews, observations, and company documents from the object of research, namely the implementation of digital marketing communications at Jawa Pos Radar Solo through various media. So that it can be explained about the implementation of digital marketing communication in Jawa Pos Radar Solo. Jawa Pos Radar Solo has successfully implemented digital marketing communication through various channels, including online public relations, online partnership, interactive advertising, opt-in email marketing, and social media marketing with one-way and two-way communication approaches with full control. Jawa Pos Radar Solo follows the AIDA (Awareness, Interest, Desire, Action) digital marketing communication model in their strategy. The digital marketing communication media used include websites, display ads, email, social media, blogs, word of mouth, and mobile marketing. Despite its success in implementing digital marketing communication, Jawa Pos Radar Solo also faces some obstacles. So to overcome these obstacles, it is necessary to implement several strategies to improve the digital marketing communication of Jawa Pos Radar Solo.
THE ROLE OF TEAM PLAYER ATTITUDES IN ENHANCING COLLABORATION IN MANUFACTURING FIRMS Amborowati, Agustin; Novianto , Irfan
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1651

Abstract

This research aims to analyze the role of team player attitudes of PT XYZ, a garment manufacturing company. The importance of leadership in managing human resources and improving company performance. This research focuses on the role of team player attitudes which are considered crucial in achieving company goals. The research method used was a survey method by distributing questionnaires to 193 employees and 22 leaders in Manufacturing Companies. The majority of respondents were women in the productive age range and high school/vocational school education levels. The data obtained from the questionnaire was analyzed descriptively on the role of team player attitudes at PT XYZ. The research results show that most employees are satisfied with the existing teamwork, but prefer to work individually. This research can also be a reference for further research on leadership, especially in the context of garment manufacturing companies.
Co-Authors Amanda, Muhammad Tafdhil Budi Utami, Prasti Fajariyanti, Yeni Hardian Ningsih, Hardian Hasibuan, Fauziah Mugi Harsono Noriska, Ni Komang Septia Noviana Paradhita, Astrid Novianto , Irfan Novianto, Irfan Oktaviyani, Alldila Paradhita, Astrid Noviana Pusparisti, Myrtana Puspitasari, Agreianti Rayhan Pahlevi, Haggi Septia Noriska, Ni Komang Sulistyowati, Vivin Tafdhil, Muhammad Tineka, Yohanes Wien Wien Tineka, Yohanes