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All Journal Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Marhalado Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia
M. Aris Pujiyanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Journal : Marhalado

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Peningkatan Pengetahuan Pentingnya Sertifikasi Halal Sebagai Strategi Peningkatan Daya Saing UMKM di Kabupaten Banjarnegara M. Aris Pujiyanto; Fitri Adi Setyorini
MARHALADO : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2023): November: MARHALADO: Jurnal Pengabdian kepada Masyarakat
Publisher : Arsil Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62287/marhalado.v1i3.23

Abstract

This journal discusses efforts to increase knowledge about the importance of halal certification as a strategy to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Banjarnegara Regency. Halal certification is a key factor in expanding market access and increasing consumer confidence. The aim of this research is to increase the understanding of the MSME group in Banjarnegara Regency regarding the basic concept of halal certification, its significance in the context of business competitiveness, and its positive impact on local economic growth. The method of increasing knowledge involves outreach activities and workshops directly to MSME groups. The results are expected to have a positive impact on increasing awareness and implementation of halal certification among MSMEs, which in turn will contribute to increasing competitiveness and economic growth in Banjarnegara Regency.
Peningkatan Keterampilan Digital Marketing Melalui Metode Rebranding Produk Bagi Kelompok UMKM Di Kabupaten Banjarnegera Fitri Adi Setyorini; M. Aris Pujiyanto
MARHALADO : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2023): November: MARHALADO: Jurnal Pengabdian kepada Masyarakat
Publisher : Arsil Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62287/marhalado.v1i3.32

Abstract

This journal discusses efforts to improve digital marketing skills in the context of empowering Micro, Small, and Medium Enterprises (MSMEs) groups in Banjarnegera Regency through the application of product rebranding methods. The main objective of this research is to increase the digital presence and competitiveness of MSME products in the online market. The research method involves collaboration between researchers and a selected group of MSMEs. The product rebranding process is carried out with a focus on developing brand identity, online layout, and digital marketing strategies. Special training is provided to members of the MSME group to increase their understanding of the use of digital platforms, social media, and other online marketing techniques. The research results show that the application of the product rebranding method significantly improves the digital marketing skills of the MSME group. We saw an increase in the number of website visitors, engagement on social media, and an increase in overall sales. In addition, members of the MSME group also reported an increase in their confidence and understanding of digital marketing strategies.
Co-Authors Dwi Putriana Nuramanah Kinding Dwi Putrianan N Kinding Fitri Adi Setyorini KHAIRUL ANWAR Muhamad Solekan Sarno Sarno Tangguh Prakoso