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All Journal Patria Artha Management Journal Patria Artha Journal of Accounting Dan Financial Reporting Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Al-Buhuts (e-journal) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan Jurnal Dieksis ID
Jumarti, Jumarti
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Journal : Al-Buhuts (e-journal)

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Dampak Penghapusan E-Commerce Tiktok Shop terhadap Tingkat Pendapatan Pelaku UMKM di Pasar Sentral Kabupaten Pangkajene dan Kepulauan Kapriani, Kapriani; Hardianti, Hardianti; Jumarti, Jumarti
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.4771

Abstract

This research aims to determine the impact of eliminating the Tiktok Shop e-commerce on the income level of MSMEs. This research uses primary data and also secondary data. The research method used was saturated sampling with a total of 45 respondents. The data analysis technique used is validity test, reliability test. Testing the analysis model in this research uses simple linear regression analysis, T test and R determination. Based on the research results, it shows that the independent variable e-commerce TikTok shop has a significant effect on the dependent variable MSME Income Level (Y). Based on the research results, it shows that the value of tcount > ttable or 1.997 > 1.679 and a significant value of 0.045 < 0.05, then Ha is accepted and Ho is rejected, so that partially the price has a significant effect on MSME income in the Main Market of Pangkajene and Islands Regency
Co-Authors Alwinsyah, Alwinsyah Asriyana, . DARYANTI DARYANTI Hardianti Hardianti, Hardianti Harry Yulianto, Harry Irwandi, Syahrul Iskandar, Sultan Kapriani Kapriani, Kapriani Kasmiati Kasmiati Nataniel, Raba Nur Alimin Azis Purnawanto, Edy Renaldi Renaldi Rohani Rohani Saputra, Dimas Sri Hamdyani Tiblola, Jordan Zainal Abidin