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All Journal Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi JURNAL PENDIDIKAN TAMBUSAI JURNAL EDUCAZIONE : Jurnal Pendidikan, Pembelajaran dan Bimbingan dan konseling Al-Sharf: Jurnal Ekonomi Islam JoEMS : Journal of Education and Management Studies Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Artificial Intelligence and Digital Business Multazam : Jurnal Manajemen Haji dan Umrah Indo Green Journal Socius: Social Sciences Research Journal Krigan: Journal of Management and Sharia Business Indo Green Journal Munazzama Journal of Islamic Management and Pilgrimage
Ridhah, Habibatur
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Strategi Pemasaran dalam Meningkatkan Daya Saing Usaha Ayam Petelur (Studi Kasus: Peternakan Bapak Tuani Kec. Dua Koto, Pasaman) Hairina, Hafiza; Ridhah, Habibatur
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9806

Abstract

Marketing strategies in laying hen businesses have been the focus of various studies, but research that specifically discusses the formulation of marketing strategies based on an analysis of internal and external conditions in small-scale businesses remains limited. This study aimed to analyze marketing strategies in improving the competitiveness of a laying hen business at Bapak Tuani Farm in Dua Koto Subdistrict, Pasaman Regency. This study used a qualitative approach with a case study design, involving key and supporting informants selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and were then analyzed using thematic analysis and SWOT analysis through the IFAS and EFAS matrices. The results showed that the business had strengths in product quality, self-produced feed, and a strategic location, but still faced weaknesses in the form of a small business scale, dependence on a single collector, and the absence of an egg grading system. Opportunities in the form of stable market demand had also not been optimally utilized because of limited marketing strategies and increasing competition. These findings contribute to the development of marketing strategy theory and competitive advantage in the context of small-scale agribusiness, while also broadening understanding of the importance of integrating internal and external analysis in business strategy formulation. The conclusion of this study confirms that strengthening marketing strategies through distribution diversification and increasing product added value is necessary to improve the competitiveness of small-scale laying hen businesses.
Analisis Strategi Pengembangan Produk dalam Meningkatkan Daya Saing pada Usaha Dodol Tiga Putri di Singengu Kecamatan Kotanopan Rahayu, Muji; Ridhah, Habibatur
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9810

Abstract

Competition among traditional food businesses is becoming increasingly intense, but studies that specifically discuss product development strategies in improving the competitiveness of locally based dodol businesses remain limited. This study aimed to analyze product development strategies in improving the competitiveness of the Tiga Putri Dodol Business in Singengu Village, Kotanopan Subdistrict. This study used a qualitative approach with a case study design, involving the business owner as the main informant and consumers as supporting informants selected through purposive sampling. Data were collected through interviews, observation, and documentation, and were then analyzed descriptively using the Ansoff Matrix. The results showed that competition among dodol businesses was relatively high, with eight business actors, while the Tiga Putri Dodol Business had a market share of below 10% despite experiencing an increase in revenue. The products produced were still limited to one flavor variant with relatively uniform traditional packaging, resulting in low product differentiation. In addition, the conventional marketing system caused limited market reach. Based on the Ansoff Matrix analysis, the relevant strategy is product development through increasing product variety and quality. These findings contribute to the development of marketing strategy and MSME competitiveness studies, while also broadening understanding of the importance of product innovation in the context of traditional food businesses. The conclusion of this study confirms that product innovation and strengthening marketing strategies are necessary to improve the competitiveness of the Tiga Putri Dodol Business, with support from business actors and the government in the development of locally based MSMEs.
Analisis Efektivitas Penggunaan Qris sebagai Sistem Pembayaran dalam Meningkatkan Penjualan Azmi, Nurul; Ridhah, Habibatur
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.37730

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan Quick Response Code Indonesian Standard (QRIS) terhadap peningkatan penjualan di kalangan pedagang di kawasan Plaza Bukittinggi. Latar belakang penelitian ini didasari oleh masih rendahnya literasi digital dan pemanfaatan sistem pembayaran non tunai oleh pelaku usaha kecil. Penelitian ini menggunakan pendekatan deskripif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi langsung, dan dokumentasi. Informan terdiri dari tiga pedagang pengguna QRIS dan lima konsumen. Analisis dilakukan dengan pendekatan model Technologu Acceptance Model (TAM), bauran pemasaran 4P, dan model efektivitas DeLone dan McLean. Hasil penelitian menunjukkkan bahwa penggunaan QRIS memberikan kemudahan dala proses interaksi, menigkatkan efisiensi waktu, serta keamanan pembayaran bagi pedagang dan konsumen. Namun efektivitasnya belum optimal karna masih terdapat kendala teknis seperti gangguan jaringan, keterlambatan pencairan dana, serta rendahnya minat sebagian konsumen dalam menggunakan QRIS. Temuan ini menunjukkan bahwa meskipun QRIS berpotensi mendukung peningkatan penjualan, namun keberhasilannya sangat tergantung pada kesiapan pelaku usaha dan konsumen dalam mengadopsi teknologi tersebut. Oleh karna itu, diperlukan edukasi yang berkelanjutan serta insfrastruktur digital yang memadai.
Co-Authors Afriana, Dian Amanda, Olivia Anisah, Ariyun Chrisanty, Rachel Aprilia Devy, Tartila Dewi, Yentie Astarie Dewi, Yenty Astari Dewi, Yenty Astarie Diniada, Chairunisa Fadhilah, Savira Maghfiratul Fitri, Anisa Fitria Fitria Gina Havieza Elmizan Hafizah Hafizah Hairina, Hafiza Heni Pujiastuti Januharsa, Lulut Wahyuni Khoiriyah, Dyah M. Imamuddin Matondang, Halimah Zahara Muji Rahayu Murnika, Yosi Nurani, Khadijah Nurul Azmi, Nurul Oktaviani, Windri Pendra, Okta Rahmansyah, Gani Shaleh Rika Widianita Sakinah, Nurul Siregar, Tika Rahmayani sumarni, nini Widianata, Rika Widiantia, Rika Yeni, Putri Halida