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All Journal Learning Community : Jurnal Pendidikan Luar Sekolah Indonesian Journal of Economics, Social, and Humanities
Fitri, Mutiara
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Lifestyle on Purchasing Decision of Salad in Pekanbaru City Fitri, Mutiara
Indonesian Journal of Economics, Social, and Humanities Vol 6 No 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.6.2.162-176

Abstract

An individual with a healthy lifestyle will tend to consume foods that are good for health such as salads. Lifestyle is a factor that can affect people in making decisions to buy food. This research aims to analyze the effect of lifestyle on purchasing decisions for salad in Pekanbaru City. Respondents in this research were people who lived in Pekanbaru City, consumed salad, and were 17-65 years old. The consumer survey was carried out in July 2022. The results of research through SEM-PLS showed that the factors that affected the purchase of salads in Pekanbaru City were lifestyle, level of education, product quality, gender, and income as indirect effects through lifestyle. Based on the research results, the policy implications were (1) producers must pay more attention to the target market; (2) producers can reach middle to lower-income consumers by making products with lower selling prices or promotions; (3) producers must attract male consumers to consume more salads; (4) the government conducts education to adopt a healthy lifestyle for individuals with low levels of education, and (5) producers must improve product quality.
Pengaruh Motivasi Belajar Terhadap Hasil Belajar Warga Belajar PAKET C PKBM KALIBER Fitri, Mutiara; Chaerul, Andrie; Syahid, Ahmad
Learning Community : Jurnal Pendidikan Luar Sekolah Vol 7 No 1 (2023): Learning Community: Jurnal Pendidikan Luar Sekolah
Publisher : Program Studi Pendidikan Luar Sekolah FKIP Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jlc.v7i1.33609

Abstract

Tujuan adanya penelitian ini yaitu agar memberikan pengetahuan pengaruh motivasi belajar terhadap hasil belajar warga belajar serta untuk memberikan pengetahuan besar pengaruh motivasi belajar terhadap hasil belajar warga belajar PAKET C PKBM KALIBER. Metode pengumpulan data yag digunakan pada penelitian ini yaitu kuesioner skala likert dalam variabel motivasi belajar sedangkan untuk variabel hasil belajar menggunakan nilai ujian kesetaraan mata pelajaran Bahasa Inggris sebagai acuan. SUbyek pada penelitian ini berjumlah 71 orang. Mengacu pada hasil penelitian diperoleh koefisien determinasi (Rquare) berjumlah 0,401 dimana menandakan besar pengaruh motivasi belajar (X) terhadap hasil belajar (Y) berjumlah 0,401 ataupun 40,1% dan diketahui sebagain berjumlah 0,5999 ataupun 59,9% dipengaruhi variabel faktor lainnya yang tidak diteliti pada penelitian ini.
Co-Authors Ahmad Syahid Chaerul, Andrie