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All Journal Indonesian Journal of Economics, Social, and Humanities Jurnal Medika: Medika
Fitri, Mutiara
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Humanities Dentistry Economics, Econometrics & Finance Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health

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The Effect of Lifestyle on Purchasing Decision of Salad in Pekanbaru City Fitri, Mutiara
Indonesian Journal of Economics, Social, and Humanities Vol 6 No 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.6.2.162-176

Abstract

An individual with a healthy lifestyle will tend to consume foods that are good for health such as salads. Lifestyle is a factor that can affect people in making decisions to buy food. This research aims to analyze the effect of lifestyle on purchasing decisions for salad in Pekanbaru City. Respondents in this research were people who lived in Pekanbaru City, consumed salad, and were 17-65 years old. The consumer survey was carried out in July 2022. The results of research through SEM-PLS showed that the factors that affected the purchase of salads in Pekanbaru City were lifestyle, level of education, product quality, gender, and income as indirect effects through lifestyle. Based on the research results, the policy implications were (1) producers must pay more attention to the target market; (2) producers can reach middle to lower-income consumers by making products with lower selling prices or promotions; (3) producers must attract male consumers to consume more salads; (4) the government conducts education to adopt a healthy lifestyle for individuals with low levels of education, and (5) producers must improve product quality.
Optimalisasi Perilaku Hidup Bersih dan Sehat pada Siswa Sekolah Dasar Nurdin, Ibnu Phonna; Nabila, Raysa Zilva; Rahayu, Nessa; Kartina, Lilis; Mubaraq, Rahmat; Zulfan, Zulfan; Simanjuntak, Asnika Putri; Fitri, Mutiara; Rangganis, Syafira Aulia; Putri, Rianti; Kembaren, Bella Billiant J Ananta; Yulianda, Riki
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/h1kh0b70

Abstract

Children's problems in maintaining cleanliness and health still face significant challenges. Therefore, handling is needed, one of which is socialization, to build awareness of clean and healthy living among children (PHBS). PHBS is a crucial step in shaping Indonesia's future golden generation. This service was carried out in November 2024 at Madrasah Ibtidaiyah Negeri 11 Rukoh, Banda Aceh City. The participants in this clean and healthy environment socialization activity are 38 students. The purpose of this socialization is to raise awareness about the importance of maintaining environmental cleanliness in schools by involving students. The materials covered in the socialization are washing hands with soap and clean water, consuming healthy and nutritious food, disposing of waste in designated areas, maintaining toilet cleanliness, and exercising regularly. The results of the service show that the majority of elementary school students already understand and have practiced these positive activities. Two-way communication is well-established. This is demonstrated by the enthusiasm of the students in listening, answering, and providing positive feedback on this activity. Therefore, this service activity was successfully carried out and yielded good results for the students' ability to maintain a healthy and clean lifestyle, both at school and when at their respective homes.
Co-Authors . Zulfan Ibnu Phonna Nurdin, Ibnu Phonna Kartina, Lilis Kembaren, Bella Billiant J Ananta Nabila, Raysa Zilva Putri, Rianti Rahayu, Nessa Rahmat Mubaraq Simanjuntak, Asnika Putri Syafira Aulia Rangganis Yulianda, Riki