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All Journal YUME : Journal of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Locus Penelitian dan Pengabdian CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Proceeding National Conference Business, Management, and Accounting (NCBMA)
Agustian, Aldy
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PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. SINAR NIAGA SEJAHTERA CABANG TASIKMALAYA Setia Rachmanda, Yudi; Riswandi, Dede; Agustian, Aldy; Muhammad Nur Ihsan, Adi
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1675

Abstract

The purpose of this study is to: 1). Knowing the organizational commitment at PT. Sinar Niaga Sejahtera Tasikmalaya Branch. 2). Knowing the performance of employees at PT. Sinar Niaga Sejahtera Tasikmalaya Branch. 3). Knowing the influence of organizational commitment to employee performance at PT. Sinar Niaga Sejahtera Tasikmalaya Branch. The research method used in this study is descriptive and verification methods. Data collection techniques are carried out through field research and literature studies. Data analysis techniques are carried out through the analysis of the Correlation Coefficient to find the value of "r" and analysis of the Coefficient of Determination (KD) to calculate the amount of organizational commitment to employee performance. Whereas to test the hypothesis the "t" test is used. The results showed that organizational commitment at PT. Sinar Niaga Sejahtera Tasikmalaya Branch belongs to the very good category with a score of 145 upholding tolerance in working and adhering to the norms prevailing in the agency. Employee performance at PT. Sinar Niaga Sejahtera Tasikmalayater Branch includes a very good category with a score of 142 which is supported by an indicator of the quality and quantity of its work. The influence of organizational commitment to employee performance at PT. Sinar Niaga Sejahtera Tasikmalaya Branch is 73.78 and is supported by calculated values (9.633)> t table (2.04), then Ho is rejected and Ha is accepted. This means that organizational commitment has a significant influence on employee performance. Keywords: Organizational Commitment and Employee Performance
Analisis Kenaikan Pajak Pertambahan Nilai Terhadap Keputusan Pembelian dan Loyalitas Konsumen Produk Elektronik Premium: Perspektif Perilaku Konsumen Herdiyanti, Herdiyanti; Agustian, Aldy; Sifani, Mila; Sulistiani, Neng
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 12 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i12.5046

Abstract

Kebijakan pemerintah Indonesia untuk menaikkan tarif Pajak Pertambahan Nilai (PPN) dari 11% menjadi 12% pada tahun 2025 berdampak langsung terhadap harga barang dan jasa, termasuk produk elektronik premium. Kenaikan ini berpotensi menurunkan daya beli, memengaruhi keputusan pembelian, serta menguji loyalitas konsumen terhadap merek tertentu. Untuk menganalisis pengaruh kenaikan PPN terhadap keputusan pembelian dan loyalitas konsumen terhadap produk elektronik premium, serta mengidentifikasi strategi adaptif bagi produsen dan pembuat kebijakan dalam merespons dampak kebijakan fiskal tersebut. Penelitian ini menggunakan metode campuran (mixed method) dengan desain explanatory sequential. Tahap kuantitatif dilakukan melalui survei terhadap 250 konsumen produk elektronik premium, sedangkan tahap kualitatif dilakukan melalui wawancara mendalam dan Focus Group Discussion (FGD) dengan konsumen, akademisi, dan pembuat kebijakan. Data kuantitatif dianalisis menggunakan regresi linear berganda, sedangkan data kualitatif dianalisis secara tematik. Hasil kuantitatif menunjukkan bahwa PPN berpengaruh negatif dan signifikan terhadap keputusan pembelian dan loyalitas konsumen. Temuan kualitatif mengungkap bahwa sebagian konsumen menunda pembelian atau beralih ke merek alternatif, sementara yang lain tetap membeli produk premium karena kebutuhan esensial. Kualitas produk dan citra merek ditemukan lebih berpengaruh dibandingkan harga dalam membentuk loyalitas konsumen. Kenaikan PPN menurunkan keputusan pembelian dan loyalitas konsumen terhadap produk elektronik premium, meskipun pengaruhnya relatif kecil. Temuan ini memberikan wawasan strategis bagi produsen dalam merumuskan strategi pemasaran adaptif serta bagi pemerintah dalam merancang kebijakan fiskal yang mempertimbangkan daya beli konsumen. Penelitian ini memberikan kontribusi pada literatur dengan menyoroti dampak kenaikan PPN terhadap perilaku konsumen di segmen produk elektronik premium di Indonesia melalui pendekatan metode campuran.
Pengaruh Kepercayaan, Kemudahan Penggunaan, dan Program Promosi Cashback dalam Penggunaan QRIS terhadap Pengelolaan Keuangan Pribadi Generasi Z di Kabupaten Tasikmalaya Via Apriani; Agustian, Aldy
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 3 (2026): Agustus: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i3.9382

Abstract

The rapid growth of QRIS transactions (148.54% in 2025) among Generation Z contrasts with poor personal financial management, especially in poor regions like Tasikmalaya Regency (poverty rate 10.15%). This study aims to analyze the effect of trust, perceived ease of use, and cashback promotion programs on personal financial management of Generation Z in Tasikmalaya Regency. A quantitative causal-associative approach was used with 120 respondents selected by purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results show that trust, ease of use, and cashback simultaneously and partially have a positive and significant effect on personal financial management. Ease of use gives the highest contribution (β=0.338), followed by cashback (β=0.230) and trust (β=0.219). The adjusted R-squared is 0.428, meaning 42.8% of the variance in personal financial management is explained by the three variables. This study extends the Technology Acceptance Model (TAM) by linking adoption factors to long-term financial behavior in a low-income rural context and provides implications for financial literacy policy development
Co-Authors Aditia Abdurachman Aidah, Risa Nur Alfin Nur Arifah Alfin Ardhiansyah Ardhiansyah Aulia, Putri Choerunnisa Ayu Agustin Dede Riswandi Dheri Febiyani Lestari Dwiyanti, Kartika Herdiyanti, Herdiyanti Ida Ayu Putu Sri Widnyani Mufidah, Zahra Ramdhania Muhammad Nur Ihsan, Adi Nurjanah, Ai Siti Ramdani Al Falah Rizky Ridwan Ronayah, Siti Satrio, Muhamad Zulfikar Bintang Sifani, Mila Sulistiani, Neng Via Apriani Yudi Setia Rachmanda Zulfikar Bintang Satrio, Muhamad