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All Journal Signifikan : Jurnal Ilmu Ekonomi Equator Journal of Management and Entrepreneurship BANGUN REKAPRIMA Jurnal Ilmiah Ekonomi Islam Community Development Journal: Jurnal Pengabdian Masyarakat Yayasan Cita Cendikiawan Al Khwarizmi Connection : Jurnal Pengabdian Kepada Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Ardelia, Aya Sofia
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Pengaruh Fasilitas, Keberagaman Produk, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Supermarket Syariah (Studi Kasus PT. Cepat Versi Arli Singkawang) Hendrawan, Hendrawan; Wahyudi, Wahyudi; Ardelia, Aya Sofia; Achmad, Achmad
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13001

Abstract

The study aims to determine the effect of facilities, product diversity, price, and service quality on purchasing decisions at Islamic supermarkets (PT. Cepat Versi Arli) Singkawang City. This study consists of independent variables of facilities, product diversity, price and service quality, dependent variables of service decisions. The type of research used is descriptive quantitative research. The population in this study were customers who had shopped at PT. Cepat Versi Arli Singkawang City. The data collection technique uses the distribution of questionnaires with questions or statements that have been provided and distribution via g-form. The sample taken amounted to 100 respondents. The analysis method used is multiple linear regression analysis with the SPSS version 26. The results showed that partially the facility variable had a positive and significant effect on purchasing decisions, product diversity had a positive and insignificant effect on purchasing decisions, price had a positive and significant effect on purchasing decisions, service quality had a positive and significant effect on purchasing decisions. Simultaneously, the variables of facilities, product diversity, price and service quality have a positive and significant effect on purchasing decisions.
Brand Experience Terhadap Repurchase Intention Kosmetik Halal pada Masyarakat Muslim di Kota Singkawang Ardelia, Aya Sofia
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer behavior in general is described as a form of process from searching, selecting to the stage of deciding to buy a product or service in order to provide for their needs. Brand Experience is the sensation, feeling, cognition and response or consumer response to the brand. In Islam, a Muslim in the practice of buying and selling must pay attention to whether the goods sold are halal and free from usury elements, both sellers and consumers and must be based on mutual consent or mutual need. The goods sold do not contain elements of fraud and consumers know the quality and specifications of the product clearly. If these things are met, of course consumers can get a positive experience from the products they buy such as satisfaction, feelings of pleasure or happiness when buying and wanting to buy again so that they can create a Brand Experience or experience felt by consumers towards the brands they consume. Therefore, researchers are interested in conducting research to determine the effect of Branding Experience on Repurchase Intention of halal cosmetics in the community in Singkawang. This research is a quantitative field research by distributing questionnaires and analyzed using a simple linear regression analysis method using the SPSS test tool. The test results prove that Branding Experience on Repurchase Intention of halal cosmetics in the community in Singkawang.
Co-Authors Abd Mubaraq, S.E.,Sy. M.A Achmad Achmad Achmad Amalia, Sisi Arminingsih, Diah Bustami Bustami Faishol Luthfi Hendrawan Hendrawan Ittasyaq, Nurul Laili Laksamana, Rio Memet Agustiar, Memet Metasari Kartika, Metasari Mubaraq, Abd Mubaraq, Abd. Siti Nurani Wahyudi Wahyudi Wildana Latif Mahmudi, Wildana Latif Yacoub, Yarlina