Article Per Year (5 Year)
p-Index From 2021 - 2026
1.908
P-Index
This Author published in this journals
All Journal EkoBis ( Ekonomi & Bisnis ) IJIBE (International Journal of Islamic Business Ethics) Jurnal Pengabdian Masyarakat Bhinneka Jurnal Keperawatan Profesional (KEPO) JMBPreneur
Prameswari, Dita
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Health Professions Nursing Public Health

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : JMBPreneur

 1 
Employee Maintenance Strategy For Millenials Generation In The Era Of Digitalization MM, Athoillah; Prameswari, Dita
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 01 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: HR maintenance aims to maintain the stamina of HR in doing work within the company. Human resources that do not get the attention and maintenance of the company will lead to anxiety, decreased enthusiasm and enthusiasm for work, decreased loyalty and achievement. So organizations need to create strategies to retain employees. Purpose: This study aims to provide a reference in organizational practices related to strategies for retaining millennial employees in the digitalization era by improving collaboration skills and good compensation practices from the organization. Methods: This study uses a content analysis method which is based on secondary data that has been collected from books, journals, and the internet on relevant themes and comes from reputable sources. Conclusion: In this study, we prioritize the elements of integration and harmony from each generation which differs in terms of their respective advantages. Because every advantage possessed by HR is a company asset that must be maintained. Thus, a good collaboration and compensation strategy is believed to be able to improve employee performance in the millennial generation (new generation) and the old generation.   Keywords: Collaboration Skills, Compensation Practices, Human Resource Performance
Business Sustainability Improvement Model Through Community Capacity Building in Community of Creative Economy Grobogan Prameswari, Dita; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: The rise of the business world today has an impact on the level or number of business actors which is increasing which can lead to tight competition in business. Given these problems, the thing that needs to be considered is how to maintain business sustainability so that it remains sustainable in the long term. Purpose: The purpose of this study is to examine more deeply about the role of capacity in the community towards business sustainability, which focuses on community agreeableness or is defined as a willingness to share in the creative economy community in Grobogan Regency. Methods: The object of this research is the creative economy community in Grobogan Regency which has several small and medium industries in it which are also the population in this study. While the sampling method using purposive sampling as many as 50 respondents. Then the data is collected through a questionnaire which will be processed using the PLS 4.0 analysis technique. Conclusion: From the results of the study, it can be concluded that community agreeableness is an antecedent in increasing business sustainability. This theory can be practiced in the Grobogan creative economy community to increase business sustainability and as an effort to maintain and develop business in an era or dynamic business environment. Suggestion: For the future agenda, it should be carried out with a wider scope and develop variables as determinants of business sustainability in the long term. Keywords: Business Sustainability, Community Capacity Building, EKRAF
Strategy to Increase Sales Through Brand Awareness on Local Brand Instant Coffee Products Martono, Sri; Prameswari, Dita
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: The strategy to increase sales plays an important role in the sustainability of a company because with the sale the company will get a profit. A company that is able to increase sales will exist in business competition. Currently, not many consumers are aware of the Lokalate brand of instant coffee. Therefore, Lokalate must be introduced to the wider community and build public brand awareness of Lokalate instant coffee products. With brand awareness, it is hoped that it can increase sales of Lokalate brand instant coffee products. Purpose: This study aims to analyze the effect of brand awareness on increasing sales (Study on Local Consumers at An Nuur University). The influence of brand awareness will be analyzed partially and simultaneously on increasing sales. Methods: This type of research uses quantitative research. The population in this study were all students of An Nuur Purwodadi University with a sample of 100 with certain criteria. The sampling technique used purposive sampling technique. Collecting data using a questionnaire that was processed using the SPSS application. Conclusion: The results of the study indicate that the brand awareness variable (X) has a significant effect on increasing sales (Y) so that H1 is accepted. Thus, it can be concluded that product awareness can increase sales increase. Because when consumers are aware of the quality of the product, they will tend to make repeat purchases which can increase the level of sales at the company. Suggestion: For future research agendas, it should be developed in a wider scope in order to produce broader findings and there are gaps with other research as the basis for future research. Keywords: Purchase Decision, Promotion, Price, Consumer
The Role of Value Congruence and Inter Organizational Knowledge Sharing in Improving Relationship Quality in the Business Community Damayanti, Adelia Ika; Prameswari, Dita
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 2 No. 01 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: The direction and purpose of a business is to create the welfare of the people where the welfare of the people can be achieved by maintaining business continuity. One effort that can be done is to be affiliated or incorporated in a business community. Purpose: The purpose of this study is to develop two concepts that determine Relationship Quality between members of the business community. The two concepts are Value Congruence and Inter Organizational Knowledge Sharing (IOKS). Methods: The research method used is a literature survey to define concepts and develop measurements. Conclusion: The results of the study found that Value Congruence can be defined as the level of value conformity between the company and the community that is followed in achieving goals, and is measured using relationship, security, and prestige. Meanwhile, Inter Organizational Knowledge Sharing is a company's willingness to share the knowledge they have acquired with other companies in the same community, which is measured by knowledge donating (sharing knowledge to other companies) and knowledge collecting (gathering knowledge from other companies). Both concepts are believed to improve the quality of relationships between members in the community. Suggestion: Future research will be conducted to validate the definitions of concepts and measures that have been developed and to empirically test causality between concepts. Keywords: Inter Organizational Knowledge Sharing, Value Congruence, Relationship Quality
Co-Authors Ayu Wandira Azzahra, Fariha Chondro W., Akbar Damayanti, Adelia Ika Dewi, Rosmala Kurnia Diah P., Intan Fachrunnisa, Olivia Fachry Abda El Rahman Fiqri A., Amirul Intan M., Oktabriya kurniasari, septi MM, Athoillah Muizza, Hana Norrochmat P., Adi Nurul Fitriyani Putra, Wahyu Perkasa Rahayu, Indah Ramadhani, Dinda Putri Sari, nova Nurwinda Satria Avianda Nurcahyo Sika A., Dimas Siti Maghfiroh Siti Nurhidayah Sri Martono, Sri Suryono, Elan Trisiana, Adela Eka Ayu Ulfa K., Risa Widiastuti, Nina Ayu WINARSIH Yulia mustika, Rika Zahrotul, Anisa