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All Journal Jurnal Master Pariwisata (JUMPA) Jurnal Inovasi Penelitian Jurnal Nasional Manajemen Pemasaran dan SDM Gema Wisata Nawasena: Jurnal Ilmiah Pariwisata Jurnal Manajemen dan Dinamika Bisnis Manajemen dan Pariwisata Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Journal of Gastro Tourism (JOGASTO) UTAMA: Jurnal Pariwisata Prima
Dian Fitriyana
Politeknik Pariwisata Prima Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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THE ROLE OF INSTAGRAM SOCIAL MEDIA IN INCREASING THE NUMBER OF SALES IN THE CULINARY BUSINESS SIOMAY JODOH Vanesya, Azzahra; Fitriyana, Dian; Shabrina, Fitriatunnisa; Khalim, Abdul
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 3 No. 2 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jmdb.v3i2.10297

Abstract

ABSTRACTDigital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts.This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion.The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing.This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.
Kontribusi Mahasiswa dalam Merealisasikan Kreativitas Diri Melalui Model Pembelajaran Special Event di Politeknik Pariwisata Prima Internasional Fitriatunnisa Shabrina; Dian Fitriyana; Joseph Aldo Irawan; Aji Kusumah Ramdhani; Mohammad Saeful Rohman; Hardiyanti Ayu Lestari; Laura Valentina Avelyra; Asinta Asinta
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i1.450

Abstract

Creativity is an activity that positively impacts human growth and development. One form of human growth and development is the output of creativity through an activity and a product. EPHICS emerged as a form of creativity from international prime tourism polytechnic students and involved students. Qualitative descriptive methods followed by observation and visualization of layouts assisted by the interview process and documentation to collect data related to research. As a result of this activity program, students make a field learning model that can continue to hone creativity and is expected to develop EPHICS even better. SWOT analysis and analysis of the concept of event implementation become the basis for the activity evaluation process. The evaluation results obtained after each activity is completed are used as material for improvement in the implementation of future EPHICS activities to make it even better.
Analisis Konten Media Sosial Yang Efektif Untuk Menarik Minat Generasi Z Dalam Memilih Perguruan Tinggi: (Studi Kasus Politeknik Pariwisata Prima Internasional) Khalim, Abdul; Fitriyana, Dian
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 1 (2025): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i1.2634

Abstract

This study aims to evaluate the effectiveness of social media content strategies implemented by Politeknik Pariwisata Prima Internasional in attracting the interest of Generation Z as prospective students. Through a sequential exploratory approach, this study combines qualitative methods, in the form of in-depth analysis of social media content, and quantitative, through an online survey of 50 Generation Z respondents who are active on the institution's social media platforms. The analysis results show that content related to campus life, student activities, and overseas fieldwork experience (Prakerin) dominates the institution's posts. These contents have proven effective in arousing curiosity and relevance among Generation Z, who often seek information about campus life before deciding to enroll. However, this study also identified several areas that need improvement. Although the visual quality of the content is quite good, it still needs to be optimized. Filters, visual effects, and more attractive graphic designs can increase the appeal of the content. In addition, the level of content interactivity is still relatively low. Features such as quizzes, polls, and Q&A sessions with students can increase engagement and provide opportunities for prospective students to interact directly with the institution. The survey results confirm the findings of the qualitative analysis. Respondents stated that content that shows real-life students and internship experiences is very interesting. Generation Z tends to be attracted to content that is authentic and relevant to their experiences. In addition, they also appreciate content that is entertaining, informative, and up-to-date
Analisis Figur Minat Wisatawan Mengenai Tren Wisata Coolcations Ety Setiawati; Dian Fitriyana
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.734

Abstract

Coolcations tourism is an alternative tourism that utilizes the potential of nature with cool air, both in the morning, afternoon, and evening, thus providing a refreshing holiday experience for tourists. This concept combines recreational activities with the beauty and coolness of nature, making it suitable for tourists who want to escape the hustle and bustle of urban life. Based on the author's observations, Kuningan Regency has great potential in developing coolcations destinations, which include various activities such as camping/glamping, sightseeing, forest bathing, wellness tourism, star bathing, night time wellness, hiking, trekking, jeep adventure, motocross, and cycling. This study aims to determine the figure of tourist interest, especially those from Cirebon City and Regency, towards the trend of coolcations tourism in Kuningan Regency. The research method used is descriptive quantitative with a purposive sampling technique. The research sample amounted to 100 respondents who were tourists from Cirebon City/Regency. The research instrument used an online questionnaire via Google Form. Data were analyzed using univariate analysis techniques with the application of the Guttman Scale to measure the level of respondent interest. The research results indicate that tourist interest in the coolcation trend in Kuningan Regency is high. The average "YES" response was 84.75 out of 100, which, when converted to a percentage, is 84.75%. Based on the assessment criteria, this result falls into the "good interest" category with a high criterion (75%–100%). This finding indicates that tourists from Cirebon City/Regency have significant interest in coolcation tourism activities in Kuningan Regency. With its supportive natural resources and high interest, Kuningan Regency has a significant opportunity to develop coolcations as a leading regional tourism attraction.
Co-Authors Abdul Khalim Aji Kusumah Ramdhani Annisaa Eka Warliati Asinta Asinta Azzahra Vanesya Chondro Suryono Ety Setiawati Fitriatunnisa Shabrina Hardiyanti Ayu Lestari Hernawati, Yuke Jaya, M. Abin Joseph Aldo Irawan Laura Valentina Avelyra Mintahul Maula Mohammad Saeful Rohman Rahayu, Emik Sudiana Wachyudi Tia Listiaty Vanesya, Azzahra