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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi International Journal Administration, Business & Organization Mahir : Jurnal Ilmu Pendidikan dan Pembelajaran Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS Halal Studies and Society JES-TM Social and Community Service
Saputra, Ramadhan
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : International Journal Administration, Business

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The Influence of Key Opinion Leaders (KOLs) on Consumer Purchase Interest of Student in Bandung, Indonesia Saputra, Ramadhan; Chaniago, Harmon
International Journal Administration, Business & Organization Vol 5 No 2 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.345

Abstract

This study aimed to determine how Key Opinion Leaders (KOLs) influence student buying interest in Greater Bandung, Indonesia. Respondents in this study came from vocational students and university students in Greater Bandung who have used social media. This study uses a quantitative descriptive method using statistical analysis in the form of validity and reliability tests, simple linear regression tests, correlation tests, and normality tests. The sample in this study amounted to 115 respondents. The data collection technique used was distributing questionnaires to respondents via Google Forms. The results showed that key opinion leaders have a significant effect on buying interest, which means that key opinion leaders can influence the buying interest of students in Greater Bandung, Indonesia.
Co-Authors Achmad Subing Adeswastoto, Hanantatur administrator, administrator Aprianto, Iwan Beny Setiawan, Beny Casim, Rahsdi M. Chaniago, Harmon Faisol Humaidi Islah, Muhammad Jannah, Ghaitsaa Puteri Rhaudatul Nurul Hidayati Rahayu, Windi Rizki Amelia Sari, Resy Kumala Sipahutar, Aviliani Sukatin