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All Journal Cidea Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan
Siti Marselia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Daya Tarik Iklan, Kualitas Produk, Citra Merek, Serta Harga Terhadap Keputusan Pembelian Luwak White Coffee Di Toko Virdasari Desa Sitanggal Kabupaten Brebes Siti Marselia; Aisyah Nur Rismayanti; Khalid Iskandar; Indah Dewi Mulyani; Nur Afridah
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1369

Abstract

One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate
Pengaruh Daya Tarik Iklan, Kualitas Produk, Citra Merek, Serta Harga Terhadap Keputusan Pembelian Luwak White Coffee Di Toko Virdasari Desa Sitanggal Kabupaten Brebes Siti Marselia; Aisyah Nur Rismayanti; Khalid Iskandar; Indah Dewi Mulyani; Nur Afridah
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1369

Abstract

One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate
Pengaruh Kualitas Pelayanan dan Profesionalisme Guru terhadap Kepuasan Siswa SMAN 1 Bulakamba Siti Marselia; Azizah Indriyani; Slamet Bambang Riono; Muhammad Syaifulloh; Gian Fitrialisma
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5315

Abstract

This study aims to determine the effect of service quality and teacher professionalism on student satisfaction at SMAN 1 Bulakamba. The background of this research is based on the importance of the role of schools in providing optimal education services and the professionalism of teachers as a key factor in creating an effective and enjoyable learning process. This research uses a quantitative approach with an associative method. The population in this study consists of all students of SMAN 1 Bulakamba, totaling 1,258 students. The sample was taken using the Slovin formula with a 5% error level, resulting in a sample of 304 respondents. Data collection techniques were carried out through observation, documentation, and questionnaires using a Likert scale. Data analysis was conducted using SPSS software, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination tests. The results of the study show that both service quality and teacher professionalism significantly affect student satisfaction, both partially and simultaneously. These findings suggest that improving service quality and teacher professionalism can directly enhance student satisfaction in the learning process at school.
Co-Authors Aisyah Nur Rismayanti Gian Fitrialisma Indah Dewi Mulyani Indriyani, Azizah Khalid Iskandar Muhammad Syaifulloh Nur Afridah Riono, Slamet Bambang