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All Journal International Journal of Artificial Intelligence Research JURNAL MANAJEMEN JURNAL EKOBIS DEWANTARA Revitalisasi : Jurnal Ilmu Manajemen Jurnal Ilmiah Pariwisata
Triono, Freddy
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science

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Journal : JURNAL MANAJEMEN

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THE INFLUENCE OF LOCATION AND PROMOTION ON INTEREST IN VISITING UPTOWN BREW COFFEE SHOP GREENLAKE CITY TANGERANG Enggriani, Mimi; Triono, Freddy; Pusparani, Pusparani; Maharani, Mira
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to determine the influence of location and promotion on interest in visiting the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study were all visitors who came to Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample consisted of 100 people. Partial research results show that location and promotion have a significant effect on visiting interest. A strategic location that is easy to find is the most important thing in opening a business. Promotions carried out by Uptown Brew Coffee Shop include promotions on social media and conventional word of mouth which can provide potential visitors with information and experiences.
Co-Authors Amrullah Amrullah Anita Swantari, Anita Candra Hidayat Haryono, Joko Maharani, Mira Maulana, Alifatqul Michael Khrisna Aditya Mimi Enggriani Mohammad Syaltut Abduh, Mohammad Syaltut Pangkerego, Eduard Rudolf Pramudito Pramudito Pusparani, Pusparani Rahayu, Nurti