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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economicate Studies Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Dinasti International Journal of Digital Business Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi dan Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Journal of Artificial Intelligence and Digital Business Al-Zayn: Jurnal Ilmu Sosial & Hukum
Dedi Gumilar
Universitas Indonesia Membangun
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Reputasi Merek, Kualitas Produk dan Keunikan Produk Terhadap Kepuasan Pelanggan Pakaian Thrift Shop Di Kota Bandung sahputra, Rizky Darwisy; Gumilar, Dedi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4187

Abstract

This study aims to examine how consumer satisfaction is influenced by brand reputation, product quality, and product uniqueness, using a quantitative approach that combines descriptive and verification methods. Data were collected through questionnaires and a literature review, with a total sample of 100 respondents selected using the Slovin formula. The analysis employed SPSS version 25 to test the hypotheses and determine the relationships among variables. The results show that brand reputation has no significant effect on consumer satisfaction, indicated by an alpha value of 0.143 and a significance level of 0.152. In contrast, product uniqueness demonstrated a significant positive effect, with a t-value of 3.621 and a significance level of 0.000. Similarly, product quality was found to have a strong and significant impact on consumer satisfaction, reflected by a t-value of 6.987 and a significance level of 0.000. When analyzed simultaneously, the three variables brand reputation, product quality, and product uniqueness collectively exert a significant influence on customer satisfaction, as evidenced by an F-value of 281.066 and a significance level of 0.000. These findings suggest that while brand reputation alone may not directly enhance satisfaction, superior product quality and uniqueness play a crucial role in shaping positive consumer perceptions and overall satisfaction levels.
Pengaruh Kualitas Produk, Harga, dan Gaya Hidup terhadap Keputusan Pembelian Produk Thrift di Pasar Cimol Gedebage Kota Bandung Yusriyyah, Riya; Dedi Gumilar
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3539

Abstract

Penelitian ini mengkaji bagaimana pengaruh kualitas produk, harga, dan gaya hidup terhadap keputusan pembelian produk thrift di Pasar Cimol Gedebage kota Bandung. Penelitian ini mencakup metodologi kuantitatif, deskriptif, dan verifikatif. Analisis datanya dilakukan dengan regresi linier berganda lewat software SPSS versi 31. Sampel populasi yang digunakan yaitu 100 orang yang pernah membeli produk thrift di Pasar Cimol Gedebage. Data dikumpulkan dengan metode survei online melalui kuesioner. Kajian ini mengungkapkan bahwa kualitas produk dan gaya hidup tidak terlalu berpengaruh besar pada keputusan pembelian produk thrift di Pasar Cimol Gedebage kota Bandung, namun harga mempunyai pengaruh positif terhadap keputusan pembelian produk thrift di Pasar Cimol Gedebage kota Bandung. Secara keseluruhan, keputusan pembelian produk thrift di Pasar Cimol Gedebage sangat dipengaruhi oleh kualitas produk, harga, dan gaya hidup. Hasil uji regresi pada kualitas produk, harga, dan gaya hidup semuanya memiliki dampak positif dan signifikan pada keputusan pembelian. dengan nilai R² 0,416, yang lainnya dipengaruhi oleh variabel-variabel dari luar penelitian ini.
Co-Authors Aditya Prayoga, Dimas Adriansyah, Daffa Fauzan Astrin Kusumawardani Avriesa Nabila Kharisma Awaluddin Nurramdhani Baihaqi, Muhammad Iqbal Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Endang Rostiana Febrianti, Mawar Gheffira, Syifa Herdiansyah, Endra Hermansyah, Febriano Ifa Ratifah Ina Ratnamiasih Listri Herlina Muhammad Ihsan Muchta Nurfaijah, Putri Dilla Nurjanah, Sarah Oktavyani, Bunga Annisa Pujihandayani, Dinda Ilhan sahputra, Rizky Darwisy Septian, Fadli Septiana, Nur Aida Sri Wulan, Sri Yayang Oki Prasetio Yulia Putri, Shofa Yusriyyah, Riya