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All Journal Journal of Artificial Intelligence and Innovative Applications (JOAIIA) Abdi Masya FADZAT Jurnal Ekonomi Syariah Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia OKTAL : Jurnal Ilmu Komputer dan Sains SURAKARTA ABDIMAS JOURNAL WISDOM : Jurnal Pengabdian Kepada Masyarakat Wisdom Jurnal Sains Materi Indonesia DIGIMAS: Jurnal Transformasi Digital Masyarakat
Savitri
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Other

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Perancangan Aplikasi Data Mining Berbasis Web Menggunakan Algoritma C4.5 untuk Memprediksi Tingkat Kepuasan Pelanggan Muhamad Fathan; Savitri
Journal of Artificial Intelligence and Innovative Applications (JOAIIA) Vol. 7 No. 1 (2026): February
Publisher : Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/joaiia.v7i1.56622

Abstract

The rapid development of information technology encourages various industries to utilize the data they possess as a basis for strategic decision-making. CV. Triqua Global Mandiri is a company engaged in the sale of bottled water, where customer satisfaction is a key indicator in assessing service quality and business success. However, the company has not yet had a system capable of automatically analyzing customer data to predict satisfaction levels. Therefore, this study aims to design a web-based data mining application using the C4.5 algorithm to predict customer satisfaction levels based on several parameters such as service, communication, price, and quality. The method used in this study is the C4.5 algorithm, a classification method in data mining that forms a decision tree based on entropy values and information gain from each attribute. The research process includes data collection, data cleaning, decision model formation using training data, and model testing using testing data to measure the system's accuracy. Based on the testing conducted, the system was able to provide predictions with an accuracy rate of 80%, making it a valuable tool for the management of CV. Triqua Global Mandiri in improving service quality and marketing strategies. By using this application, the company can gain objective predictive information to improve services and maximize customer satisfaction more efficiently and effectively.
Pendampingan Penyusunan Peta Jalan Digitalisasi Usaha Kuliner Di Kota Malang Ari Purnomo, Dedy; Kumara Prabowo, Argha; Susanti, Vina; Wahyu Prasetyo, Koko; Nuril Hadi, Hilman; Savitri
Jurnal Transformasi Digital Masyarakat (DIGIMAS) Vol. 2 No. 2 (2026): Vol. 2 No. 2 (2026): DIGIMAS: Jurnal Transformasi Digital Masyarakat
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/digimas.v2i2.60018

Abstract

Sektor kuliner ayam geprek di Kota Malang berkembang pesat, namun diiringi persaingan yang semakin ketat sehingga menuntut efisiensi operasional berbasis teknologi. Meskipun transformasi digital pada UMKM telah banyak dibahas dalam literatur, masih terdapat kesenjangan (research gap) dalam penerapan Peta Jalan yang kontekstual dan aplikatif pada usaha kuliner skala kecil, khususnya yang masih bergantung pada pencatatan manual. Kondisi ini menjadikan transformasi digital sebagai kebutuhan mendesak (urgent) bagi keberlanjutan usaha. Kebaruan (novelty) penelitian ini terletak pada penyusunan Peta Jalan transformasi digital yang terstruktur dan disesuaikan dengan kondisi riil UMKM kuliner. Penelitian ini bertujuan untuk merancang perencanaan strategis transformasi digital terintegrasi serta menjawab permasalahan inefisiensi operasional pada Ayam Geprek Kak Rose. Metode yang digunakan mengacu pada kerangka kerja Digital Transformation Roadmap dari Rogers yang mencakup lima domain: pelanggan, kompetisi, data, inovasi, dan nilai. Pendekatan penelitian bersifat kualitatif deskriptif melalui observasi dan wawancara mendalam untuk menganalisis kondisi eksisting (As-Is) dan merancang kondisi masa depan (To-Be). Hasil penelitian berupa dokumen Peta Jalan Transformasi Digital yang terdiri dari dua fase, yaitu Digital Awareness untuk peningkatan kesiapan sumber daya manusia dan Digital Adoption melalui implementasi sistem Point of Sales (POS) terintegrasi dengan fitur manajemen stok otomatis. Kesimpulannya, Peta Jalan yang disusun mampu menjadi panduan strategis bagi mitra dalam melakukan transformasi digital secara terarah, terukur, dan berkelanjutan guna meningkatkan daya saing usaha.
Co-Authors Abdul Malik Adil Azrial Akbar Amin Ari Purnomo, Dedy Astuti Bahfie Birawidha Dapot TH Sianturi Dwi Gunawan Dwi Yanti Elvrida Rosa Fairuz Dzulfiqar, Muhammad Faris Akbar Giyono Hifi Rini Puspita Hilman Nuril Hadi IRWANTO Juni Trisnowati2 Karo Karo Kristiawan , Y Yulianto Kumara Prabowo, Argha Muhamad Fathan Muhammad Kamal Muda Mukti, Bayu Mutiarawati, Raihana Puput Isnani singgih Prabowo Susanti, Vina Wahyu Prasetyo, Koko Wijoyo