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All Journal Journal of Food and Culinary Journal Of Human And Education (JAHE) Home Journal : Hospitality and Gastronomy Research Journal Jurnal Mata Pariwisata Bogor Hospitality Journal
Sihite, Hetty Yulianti
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Journal : bogor hospitality journal

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PENGARUH FASILITAS DAN KUALITAS PELAYANAN PRAMUSAJI TERHADAP KEPUASAN PELANGGAN DI THE PATIO RESTAURANT NATRA BINTAN Sihite, Hetty Yulianti; Nurul Fitri Handayani
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.88

Abstract

This research aims to examine the effect of This research aims to examine the effect of facilities and waiter service quality on customer satisfaction at The Patio Restaurant Natra Bintan. This research uses primary data sources. By conducting observations and distributing questionnaires to 100 respondents, where the respondents were guests who had used restaurant facilities and experienced waiter service at The Patio Restaurant Natra Bintan. The facility variable (X1) is measured using 10 question indicators or statements and the waiter service quality variable (X2) is measured using 9 question or statement indicators. For the customer satisfaction variable (Y), there are 10 indicator questions or statements. The analysis techniques in this research are validity test, reliability test, multiple linear regression analysis, coefficient of determination analysis, and t test (partial). This research methodology uses a descriptive quantitative approach. The statement from the t test (partial) is that if the P-value Xn < alpha (0.05) then it can be said that there is a significant influence. The results of the facility variable have a positive and significant effect on customer satisfaction as shown by a value of 0.016 < 0.05. Then, the waiter service quality variable has a positive and significant effect on customer satisfaction as indicated by a value of 0.00 < 0.05. Keywords : Customer Satisfaction, Facilities, Waiter Service Quality
STRATEGI STP PRODUK SELAI NENAS DENGAN PEMANIS STEVIA: STUDI PENERIMAAN PASAR LOKAL SEHAT DI BINTAN : STRATEGI STP PRODUK SELAI NENAS DENGAN PEMANIS STEVIA: STUDI PENERIMAAN PASAR LOKAL SEHAT DI BINTAN Sihite, Hetty Yulianti; Nurcahyaning Rahayu, Aprilia; -, Mashudi
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.157

Abstract

This research is driven by the increasing public awareness of healthy lifestyles, particularly in choosing food and beverage products that are low in calories and free from added sugars. One of the most widely used natural sweeteners as a sugar substitute is stevia. The purpose of this study is to identify consumer preferences toward pineapple jam products made with stevia and to formulate marketing strategies based on segmentation, targeting, and positioning (STP) approaches. The research employed a descriptive quantitative method by distributing questionnaires to 100 respondents who are residents of Bintan Regency. The results indicate that the majority of respondents are within the productive age group and demonstrate a high level of awareness regarding healthy food consumption. A total of 78% of respondents expressed a preference for products using natural sweeteners, while 81% perceived that the stevia-based pineapple jam is healthier than regular jam. The segmentation strategy focuses on consumers aged 25–45 years with a healthy lifestyle, the targeting is directed at women as primary decision-makers in household consumption, and the product is positioned as a natural and healthy jam without compromising on taste. The conclusion of this study suggests that pineapple jam made with stevia has promising market potential, especially among health-conscious consumers. Recommendations for producers include enhancing consumer education and strengthening packaging and distribution to reach a broader market.
Co-Authors Andesta, Indah Army, Putri Fistyaning Baitanu, Fitriana Chandra, Laode Jefri Lee, Cellyn Vienna Mashudi , Mashudi Mashudi Nurcahyaning Rahayu, aprilia Nurul Fitri Handayani Rahayu, Aprilia Nurcahyaning Rahayu, Ida Situmorang, Sinta Monalisa Yoe, Natalia