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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Sains Sosio Humaniora Jurnal Media Akademik (JMA) As-Syirkah: Islamic Economic & Financial Journal
Damayanti, Devina Fitri
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS STRATEGI PENJUALAN DAN SEGMENTASI PASAR PADA PRODUK ANEKA JAJANAN TRADISIONAL Intan Dwi Cahyani; Amanda Laila Nurrachma; Rusdi Hidayat N; Maharani Ikaningtyas; Damayanti, Devina Fitri
Jurnal Media Akademik (JMA) Vol. 2 No. 4 (2024): JURNAL MEDIA AKADEMIK Edisi April
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i4.234

Abstract

Jajanan Tradisional merupakan jajanan yang dibuat dari bahan-bahan lokal dengan cara dimasak dengan cara, direbus, dikukus, digoreng atau dipanggang, dan resepnya diturunkan secara turun temurun. Penelitian ini dilakukan di Lien Cakes Surabaya, salah satu dari sekian banyak toko jajanan di Surabaya. Untuk menerapkan atau mempersiapkan strategi penjualan. Tujuan dari penelitian ini adalah untuk menganalisis bagaimana strategi penjualan yang dilakukan pada toko Lien Cakes Surabaya serta apa saja yang menghambat dan mendukung penerapan strategi penjualan tersebut. Penelitian ini menggunakan pendekatan studi kasus kualitatif dengan menggunakan data dari berbagai sudut pandang, antara lain wawancara, observasi, dan dokumen. Penelitian didasarkan pada perbandingan dengan berbagai sumber, metode atau teori. Hasil penelitian menunjukkan bahwa penyusunan atau penerapan strategi penjualan jajanan tradisional di toko Lien Cakes Surabaya sudah sesuai dengan harapan. Dan terbukti dapat meningkatkan pendapatan dan penjualan pada Lien Cakes Surabaya.
Implementasi Operation Networking and Service Pada PT Bank Rakyat Indonesia (Persero) Tbk. Kantor Wilayah Surabaya Damayanti, Devina Fitri; Dwiridotjahjono, Jojok
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tulisan ini akan membahas tentang implementasi Operation Networking and Service di Bank BRI Kantor Wilayah Surabaya sebagai bagian dari upaya untuk meningkatkan efisiensi operasional dan kualitas layanan. Implementasi Operational Networking and Service di Bank BRI Kantor Wilayah Surabaya merupakan langkah strategis dalam meningkatkan efisiensi operasional, kualitas pelayanan, dan jangkauan layanan perbankan. Strategi ini melibatkan integrasi antara teknologi informasi modern, pengelolaan jaringan layanan, dan penerapan standar operasional yang optimal. Melalui pengembangan jaringan layanan berbasis digital seperti BRIlink dan aplikasi BRImo, Bank BRI mampu memperluas akses perbankan hingga ke wilayah terpencil. Selain itu, penerapan customer service excellence dan sistem pengelolaan operasional berbasis data real-time mendukung pelayanan yang cepat, tepat, dan sesuai kebutuhan nasabah. Bank BRI tidak hanya meningkatkan kepuasan nasabah tetapi juga memperkuat posisinya sebagai pemimpin dalam layanan perbankan di Indonesia. Studi ini mengeksplorasi efektivitas implementasi Operational Networking and Service di Bank BRI Kantor Wilayah Surabaya dan dampaknya terhadap efisiensi operasional serta kepuasan nasabah.
Motivasi Kerja Karyawan dalam Rangka Meningkatkan Kinerja di Dinas Kebudayaan dan Pariwisata di Kota Surabaya Damayanti, Devina Fitri; Cahyani, Intan Dwi; Nurrachma, Amanda Laila
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/drwd6q57

Abstract

This research aims to find out and describe how work culture is implemented and what motivates employees to improve their work at the Surabaya City Tourism and Culture Office. This can be seen from various factors, namely, intrinsic (internal) factors and extrinsic (external) factors. In obtaining quality Human Resources, the work process runs smoothly, and the work results are in accordance with what is desired must come from the behavior of each individual. This means that in forming a work culture and work motivation from leaders or employees it must be consistent with good coordination so that the vision and mission of the organization can be realized in accordance with what is desired. This research uses a qualitative descriptive research method. Data collection used interview techniques and carried out observations through purposive sampling techniques. The results of the research show that employee motivation has a big influence on improving the performance of employees at the Surabaya City Culture and Tourism Office. This can be seen from intrinsic (internal) factors and extrinsic (external) factors. Intrinsic (internal) factors are the achievements of the employee himself. Meanwhile, extrinsic (external) factors are in the form of communication relationships experienced between employees and superiors. So it can be concluded that employee work motivation must be maintained from an early age in order to achieve maximum results in accordance with the goals of the organization itself.  
The Influence of Work Environment, Workload, and Job Satisfaction on Turnover Intention Damayanti, Devina Fitri; Andarini, Sonja
Jurnal Sains Sosio Humaniora Vol. 10 No. 1 (2026): Volume 10, Nomor 1 Juni 2026 (In Progress)
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v10i1.56368

Abstract

The high rate of turnover intention in the food industry’s SME sector poses a serious problem that threatens the operational stability of companies. This study focuses on the continuous employee turnover at UD Sekar Arum Sidoarjo, particularly during its peak resignation month. This study aims to analyze the influence of the work environment, workload, and job satisfaction on employee turnover intention, both simultaneously and partially. The approach used is descriptive quantitative with the multiple linear regression method. The sample consist of 55 employees of UD Sekar Arum, selected using a saturated sampling technique or census. Data were collected via a 5-point Likert scale questionnaire supplemented by field observations and unstructured interview and subsequently analyzed using IBM SPSS 25. The results indicate that, simultaneously, all three variables have a significant effect on turnover intention. Partially, the work environment does not have a significant effect because employees perceive the work environment such as air circulation, lighting, and noise levels as adequate. Workload has a negative and significant effect, meaning that aligning workload with employees’ capabilities, coupled with clear SOPs and sufficient rest periods, has been shown to reduce turnover intention. Job satisfaction has a negative and significant effect.
Co-Authors Amanda Laila Nurrachma Andarini, Sonja Intan Dwi Cahyani Intan Dwi Cahyani, Intan Dwi Jojok Dwiridotjahjono Maharani Ikaningtyas Nurrachma, Amanda Laila Rusdi Hidayat N