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All Journal La Zhulma jurnal ekonomi syariah
Nurnawati, Rani
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGELOLAAN KEUANGAN PADA TOKO KUE JHINNY CAKE SALOPA KABUPATEN TASIKMALAYA Salsa Rofiatul Ula; Nurnawati, Rani
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 5 No 1 (2024): September, 2024
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v5i1.359

Abstract

Financial management is very important for individuals and companies, because it can manage all forms of financial activities well. Small, Micro and Medium Enterprises at the Jhinny Cake Cake Shop are a case study in this research topic regarding financial management analysis. Jhinny Cake Cake Shop operates in the food sector. As his business continues to grow, problems also occur internally in his business, especially poor financial management. The purpose of this research is to determine the financial management implemented at the Jhinny Cake Salopa Cake Shop, Tasikmalaya Regency. This research study uses qualitative research methods. The data source in this research is primary data through interviews with owners, employees and consumers at the Jhinny Cake Salopa Cake Shop, Tasikmalaya Regency, then secondary data is obtained through books, journals, articles from the internet, and collecting data and documents in the shop. Jhinny Cake Salopa Cake, Tasikmalaya Regency which is related to the research discussion. The data collection techniques used are through observation, interviews and documentation. The research results show that the financial management carried out at the Jhinny Cake Cake Shop is still not optimal in terms of financial management, the shop owner still uses manual recording and does not use financial accounting rules.
IMPLEMENTASI METODE PEMBELAJARAN BERBASIS PROYEK DALAM MATA KULIAH KEWIRAUSAHAAN UNTUK MENINGKATKAN KEMAMPUAN BISNIS MAHASISWA INSTITUT AGAMA ISLAM TASIKMALAYA Nurnawati, Rani
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 6 No 1 (2025): Maret 2025
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v6i1.501

Abstract

This study aims to explore the effectiveness of project-based learning (PBL) method in improving students' business skills in Entrepreneurship course at Tasikmalaya Islamic Institute. The research method used is a qualitative approach with a case study method, which involves in-depth interviews, participatory observation, and document analysis. The results showed that PBL contributed to improving students' managerial skills, critical thinking ability, and creativity in facing business challenges. In addition, students involved in real projects showed higher levels of self-confidence and had more innovative and independent entrepreneurial characters. However, the implementation of this method still faces obstacles such as limited resources and students' lack of experience in running a business. Therefore, support from educational institutions in the form of mentoring and business facilities is needed to increase the effectiveness of this method. Thus, PBL can be an effective learning strategy in teaching entrepreneurship in faith-based universities
Strategi Promosi untuk Meningkatkan Jumlah Anggota Koperasi Simpan Pinjam Pembiayaan Syariah Mitra Insan Mandiri Nurnawati, Rani
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 3 No 2 (2023): Oktober,2023
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v3i2.258

Abstract

In the matter of marketing, cooperative institutions will be placed in a market that is likened to a battlefield for many existing savings and loan cooperatives that have been engaged in the same community, it is necessary to create an effective promotional strategy in order to win the competition. Therefore, as the competition between cooperatives and other financial institutions has been emerged, the cooperative management must be able to manage the company effectively, so that consumers or members do not switch to other financial institutions. Apromotional strategy has been commonly practiced by existing financial institutions, henceforward a savings and loan cooperativ must advance its promotional strategy in order to have strong competitiveness by using a good and targeted promotional strategy. A good promotional strategy will place the savings and loan cooperatives in a strong position, especially in the face of current competition. The purpose of this study was to determine the Promotion Strategy and efforts that has been done by KSPPS MIM to increase the number of its members. Data were collected from primary sources through observation and direct interviews with the institutions, and fromsecondary data such as literature, reports, and documents related to the development of cooperative members. The results show that the particular cooperative has implemented promotional strategy through Personal Selling, activation and data collection of members and advertising through digital platform such as social media. The implementation of cooperative education activities is the main focus of the cooperative as an effort to retain and recruit its members.
ANALISIS PENGELOLAAN KEUANGAN PADA TOKO KUE JHINNY CAKE SALOPA KABUPATEN TASIKMALAYA Salsa Rofiatul Ula; Nurnawati, Rani
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 5 No 1 (2024): September, 2024
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v5i1.359

Abstract

Financial management is very important for individuals and companies, because it can manage all forms of financial activities well. Small, Micro and Medium Enterprises at the Jhinny Cake Cake Shop are a case study in this research topic regarding financial management analysis. Jhinny Cake Cake Shop operates in the food sector. As his business continues to grow, problems also occur internally in his business, especially poor financial management. The purpose of this research is to determine the financial management implemented at the Jhinny Cake Salopa Cake Shop, Tasikmalaya Regency. This research study uses qualitative research methods. The data source in this research is primary data through interviews with owners, employees and consumers at the Jhinny Cake Salopa Cake Shop, Tasikmalaya Regency, then secondary data is obtained through books, journals, articles from the internet, and collecting data and documents in the shop. Jhinny Cake Salopa Cake, Tasikmalaya Regency which is related to the research discussion. The data collection techniques used are through observation, interviews and documentation. The research results show that the financial management carried out at the Jhinny Cake Cake Shop is still not optimal in terms of financial management, the shop owner still uses manual recording and does not use financial accounting rules.
IMPLEMENTASI METODE PEMBELAJARAN BERBASIS PROYEK DALAM MATA KULIAH KEWIRAUSAHAAN UNTUK MENINGKATKAN KEMAMPUAN BISNIS MAHASISWA INSTITUT AGAMA ISLAM TASIKMALAYA Nurnawati, Rani
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 6 No 1 (2025): Maret 2025
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v6i1.501

Abstract

This study aims to explore the effectiveness of project-based learning (PBL) method in improving students' business skills in Entrepreneurship course at Tasikmalaya Islamic Institute. The research method used is a qualitative approach with a case study method, which involves in-depth interviews, participatory observation, and document analysis. The results showed that PBL contributed to improving students' managerial skills, critical thinking ability, and creativity in facing business challenges. In addition, students involved in real projects showed higher levels of self-confidence and had more innovative and independent entrepreneurial characters. However, the implementation of this method still faces obstacles such as limited resources and students' lack of experience in running a business. Therefore, support from educational institutions in the form of mentoring and business facilities is needed to increase the effectiveness of this method. Thus, PBL can be an effective learning strategy in teaching entrepreneurship in faith-based universities
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN: (Studi Kasus Pada Narassi Coffee Tasikmalaya) Nurnawati, Rani; Muhammad Raihan
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 7 No 2 (2025): September 2025
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v7i2.559

Abstract

This study aims to determine the effect of product quality and price on customer satisfaction at Narassi Coffee Tasikmalaya. The background of this study is based on the high competition of coffee shop businesses in Tasikmalaya City, so that the right strategy is needed to maintain and increase customer satisfaction. The method used is quantitative with a survey approach through a questionnaire distributed to 30 respondents. Data analysis was carried out using multiple linear regression. The results of the study indicate that product quality and price partially and simultaneously have a significant effect on customer satisfaction. The higher the consumer's perception of product quality and price, the higher the level of satisfaction felt. This finding implies that Narassi Coffee needs to continue to maintain product quality and set competitive prices in order to increase customer loyalty and satisfaction sustainably.
Co-Authors Muhammad Raihan Salsa Rofiatul Ula