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All Journal Business Innovation and Entrepreneurship Journal Jurnal Abdi Masyarakat Multidisiplin Abdi Makarti
Mufreni, Alfin Nur Fahmi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENINGKATAN KEMAMPUAN BERBISNIS DIGITAL BAGI SISWA SMA/MA DI KOTA TASIKMLAYA Kusnandar, Deasy Lestary; Bintari, Vivi Indah; Sari, Dewi Permata; Mufreni, Alfin Nur Fahmi; Saputra, Yuyus
ABDI MAKARTI Vol 3, No 2 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i2.691

Abstract

Current technological advances cannot be separated from people's lives. Current developments in technology and science also encourage the field of management science to continue to make improvements in terms of productivity, creativity and effectiveness. Digital transformation has changed the business world so much that something called digital business has emerged. Digital business is a type of service business that utilizes sophisticated technology when creating a product or marketing it. The aim to be achieved in this service is to increase SMA/MA students' insight into digital business and make it easier for them to carry out low-fund based businesses that are effective and efficient in accordance with the needs of teenagers and even adults who want to start a business. The methods used in this service activity are socialization/counseling, training, discussions, simulations and application of digital business. With this service activity, the expected result is that SMA/MA students will have an understanding of the importance of entrepreneurship by utilizing technology so that interest in digital entrepreneurship among Madrasah Aliyah students in Tasikmalaya City will increase. This service activity contributes to schools or madrasas in equipping their graduates to have digital business skills so they can produce young digital entrepreneurs.
BERKREASI DENGAN KEMASAN: PELATIHAN PENGEMASAN PRODUK YANG UNIK DAN MENARIK Hilman, Nadia Ulfa Agustin; Rahayu, Dede Sri; Lestari, Nadya Ayu; Syaiful, Rizal Fahmi; Mufreni, Alfin Nur Fahmi; Nurnawati, Rani; Darmawan, Luthfie Hadie Nugraha; Sari, Fitri Ajeng; Rodhiyah
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 03 (2025): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i03.2360

Abstract

Penelitian ini bertujuan meningkatkan daya saing produk purna migran melalui pelatihan kemasan dan label. Pelatihan intensif satu hari ini mencakup teori, praktik, dan launching produk, diikuti oleh 20 purna migran. Hasilnya menunjukkan kemasan yang menarik, mudah dibawa, dan informatif meningkatkan persepsi kualitas dan mendorong pembelian. Sesi praktik membekali peserta dengan keterampilan memilih kemasan, mendesain label, dan mengemas produk. Canvassing memberikan umpan balik pasar langsung. Diharapkan, pelatihan ini menjadi langkah awal bagi purna migran mengembangkan usaha berkelanjutan dan berkontribusi pada ekonomi lokal.
Developing Entrepreneurial Intention among Retired Indonesian Migrant Workers in Central Java: Key Supporting Determinants Rodhiyah, Rodhiyah; Rahayu, Dede Sri; Hilman, Nadia Ulfa Agustin; Mufreni, Alfin Nur Fahmi; Nurnawati, Rani
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 1 (2026): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i1.1177

Abstract

This research aims to analyze the influence of Entrepreneurial Knowledge (EK), Perceived Feasibility (PF), and Entrepreneurial Self-Efficacy (ESE) on Entrepreneurial Intention (EI) among retired Indonesian migrant workers in Central Java. The research employed a quantitative approach by collecting data through questionnaires distributed to 60 respondents. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicated that Entrepreneurial Knowledge (EK) had a positive and significant effect on and Perceived Feasibility (PF) also had a positive and significant effect on Entrepreneurial Intention (EI) . In contrast, Entrepreneurial Self-Efficacy (ESE) had no significant effect on Entrepreneurial Intention (EI) . These findings suggest that entrepreneurial intentions among migrant retirees are more strongly influenced by the level of entrepreneurial knowledge and perceptions of business feasibility than by confidence in their own abilities.
Co-Authors Bintari, Vivi Indah Darmawan, Luthfie Hadie Nugraha Dede Sri Rahayu Dewi Permata Sari Hilman, Nadia Ulfa Agustin Kusnandar, Deasy Lestary Lestari, Nadya Ayu Nurnawati, Rani Rodhiyah Rodhiyah Rodhiyah Saputra, Yuyus Sari, Fitri Ajeng Syaiful, Rizal Fahmi